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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Clara Montoya
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Clara Montoya

@aserdiseno_1

Bogota, Colombia

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Clara Montoya

Courses

  • Introduction to Procreate. Illustration course by Román García Mora
    Domestika Basics 7 courses

    Introduction to Procreate

    By Román García Mora

    Illustration

  • Learn to Build and Optimize GPT Models. Marketing, Business, and Artificial Intelligence course by Víctor Mollá

    Learn to Build and Optimize GPT Models

    A course by Víctor Mollá

    Marketing, Business, and Artificial Intelligence

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  • Clara Montoya – @aserdiseno_1
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Joined December 2018
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