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    Telling stories with light: basic photographic lighting techniques
    Latest blog post

    Telling stories with light: basic photographic lighting techniques

    Master the Light: Transform your Photos into Captivating Stories through Advanced Lighting and Composition Techniques. The role of light in photographic storytelling. Every photograph has an emotional tone, and it is light that dictates its "voice". Dramatic lighting can generate tension or mystery, while soft, diffused light conveys calm or intimacy. Similarly, the choice between natural or artificial light directly influences the viewer's perception: a window can create a melancholic mood, while a controlled LED panel allows to compose more cinematic scenes. Learning to "read" light is the first step to using it as a narrative tool, whether in portraits, landscapes or product photography. Types of light in photography. Natural light It is the most accessible and versatile source. Its variations according to the time of day offer multiple possibilities: - Golden hour (sunrise or sunset): warm tones, soft shadows, magical atmosphere. - Blue hour (just after sunset): cool tones and subtle contrast. Taking advantage of these moments enhances texture and color without the need for additional equipment. Artificial light. Ideal for controlling every detail. It can come from flashes, lamps or LED panels, and allows to reproduce specific conditions in interiors or night sessions. The trick is to combine it with modifiers (diffusers, reflectors or softboxes) to achieve natural effects. - Hard light vs. soft light. - Hard light: generates sharp shadows, high contrast and drama. - Soft light: blurs contours, adds subtlety and a sense of naturalness. Mastering both will allow you to adapt to the type of story you want to tell.

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ARTUR DOS SANTOS

ARTUR DOS SANTOS

@arturbranding

Araruna, Brazil

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    Foresti Design Foresti Design @forestidesign São Paulo, Brazil
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      • Brand identity for Stellar. Design, Br, ing, Identit, Graphic Design, Creativit, and Logo Design project by Foresti Design - 08.15.2022
      • Sallve brand identity. Design, Graphic Design, Br, ing & Identit project by Foresti Design - 12.09.2021
      • Name and brand identity for Dita Livros. Traditional illustration, Br, ing, Identit, Editorial Design, T, pograph, Naming, and Graphic Design project by Foresti Design - 12.09.2021
      • Brand identity for D2. Traditional illustration, Br, ing, Identit, Graphic Design, T, pograph, and Logo Design project by Foresti Design - 12.09.2021
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      Gilian Gomes Gilian Gomes @giliangomes Porto Alegre, Brazil
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      124,446
      • Design
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      • NINNO REGULAR. Design, Graphic Design, T, pograph, T, pograph, and Design project by Gilian Gomes - 05.08.2022
      • Enjoei. Br, ing, Identit, Design, Logo Design, and Graphic Design project by Gilian Gomes - 07.19.2020
      • Jungle. Br, ing, Identit, Design, Logo Design, Graphic Design, and Packaging project by Gilian Gomes - 07.19.2020
      • Casa Aveiro. Br, ing, Identit, Design, Logo Design, Graphic Design, T, and pograph project by Gilian Gomes - 07.19.2020
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      Sagi Haviv Sagi Haviv @sagi New York, United States
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      116,384
        • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
        • United States Olympic & Paralympic Museum. Graphic Design project by Sagi Haviv - 05.14.2020
        • Impossible Aerospace. Logo Design project by Sagi Haviv - 04.09.2020
        • ClearMotion. Logo Design project by Sagi Haviv - 01.09.2016
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        Carlos Mignot Carlos Mignot @carlosmignot Sócio na Plau e Designer de Marcas e Tipos Rio de Janeiro, Brazil
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        • Typography
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        • Tipografia sob medida para o Canal Brasil. T, pograph, Design, T, and pograph project by Carlos Mignot - 03.01.2020
        • Burger For A Day. Design, Br, ing & Identit project by Carlos Mignot - 03.01.2020
        • Voa Hoteis. Br, ing, Identit, Design, and Logo Design project by Carlos Mignot - 03.02.2019
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        Linus Lohoff Linus Lohoff @linus_lohoff Barcelona, Spain
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        33,238
        • Design
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        • UHN Toronto Hospital Tunnels Beautification. Interior Architecture, Design, Traditional illustration, and Architectural Illustration project by Linus Lohoff - 01.18.2023
        • Chega de Saudade "No more blues". Traditional illustration, T, and pograph project by Linus Lohoff - 03.25.2021
        • Business cards for Art Director & Set Designer Gina Mills Tossas. Art Direction, Graphic Design, and Traditional illustration project by Linus Lohoff - 11.10.2018
        • Business cards for Cinematographer Daniel Álvarez Pérez. Art Direction, Graphic Design, and Traditional illustration project by Linus Lohoff - 10.14.2020
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        HUMAN HUMAN @human_ Mexico City, Mexico
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        • Design
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        • Door No. 04. Design, Photograph, Art Direction, Br, ing, Identit, Graphic Design, Photograph, Post-production, T, pograph, and Logo Design project by HUMAN - 11.26.2021
        • D&N. Design, Photograph, Art Direction, Br, ing, Identit, Editorial Design, Graphic Design, Packaging, Product Design, Set Design, Audiovisual Production, Logo Design, Product Photograph, and Photographic Lighting project by HUMAN - 11.25.2021
        • Centinela Cocktails. Design, 3D, Br, ing, Identit, Art Direction, Graphic Design, Packaging, Product Design, Creativit, 3D Modeling, T, and pograph project by HUMAN - 11.25.2021
        • Chateau Yaldara. Br, ing, Identit, Photograph, Art Direction, Graphic Design, Packaging, T, pograph, Editorial Design, Product Photograph, Photo Retouching, and Screen Printing project by HUMAN - 11.25.2021
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        Estudio Yeyé Estudio Yeyé @estudio_yeye Chihuahua, Mexico
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        12,715
        • Design
        • Tizne. Br, ing, Identit, and Packaging project by Estudio Yeyé - 08.29.2017
        • Quentin. Br, ing, Identit, and Packaging project by Estudio Yeyé - 08.29.2017
        • New Ila . Br, ing & Identit project by Estudio Yeyé - 08.29.2017
        • Zumería. Packaging project by Estudio Yeyé - 08.29.2017
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        Xavier Grau Castelló Xavier Grau Castelló @xgrau Socio - Namer en Nom-Nam Barcelona, Spain
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        32,758
        • Design
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        • NOM-NAM LANDED. Design project by Xavier Grau Castelló - 03.12.2018
        • Share Like Follow Bcn. Design project by Xavier Grau Castelló - 03.12.2018
        • NUEVA WEB NOM-NAM. Design project by Xavier Grau Castelló - 03.12.2018
        • Nom-Nam Fast Forward. Design project by Xavier Grau Castelló - 02.12.2018
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