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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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araceliechavarriurbina
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araceliechavarriurbina

@araceliechavarriurbina

Mexico City, Mexico

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    Bernat Mercader (Wood Bern Carvings) Bernat Mercader (Wood Bern Carvings) @woodberncarvings Tallista / Escultor de madera. Barcelona, Spain
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    6,779
    • Arts & Crafts
    • Fine Arts
    • Wood Bern Carvings x Putos Modernos. Advertising, Cop, writing, Stor, telling, and Communication project by Bernat Mercader (Wood Bern Carvings) - 07.25.2023
    • The Rising Sun. Arts, Crafts, Decoration, Interior Decoration, Fine Arts, and Woodworking project by Bernat Mercader (Wood Bern Carvings) - 08.17.2022
    • Circle Of Chips. Woodworking, Arts, Crafts, Decoration, Interior Decoration, and Fine Arts project by Bernat Mercader (Wood Bern Carvings) - 05.12.2020
    • Sagrada Familia. Woodworking, Fine Arts, Arts, Crafts, Decoration & Interior Decoration project by Bernat Mercader (Wood Bern Carvings) - 10.22.2019
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    Marco Matarese Marco Matarese @marcocmatarese Tatuatore Milán, Italy
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    13,791
    • Photography
    • Film, Video & TV
    • Viaggio ancestrale. Traditional illustration, and Creativit project by Marco Matarese - 10.09.2021
    • LA POSIZIONE DELL'ALBERO. Tattoo Design, and Traditional illustration project by Marco Matarese - 10.09.2021
    • DONNA UOMO. Tattoo Design, and Traditional illustration project by Marco Matarese - 10.09.2021
    • GIBSON GIRL. Tattoo Design, and Traditional illustration project by Marco Matarese - 10.09.2021
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    Delia Vico Delia Vico @deliavico Tatuatrice Finale Ligure, Italy
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    10,192
    • Lettering
    • Tattoo Design
    • Freehand tattoo su una gamba . Tattoo Design project by Delia Vico - 10.18.2021
    • Freehand lettering sul petto . Tattoo Design project by Delia Vico - 10.18.2021
    • Nuovi tatuaggi sulle mani . Tattoo Design project by Delia Vico - 10.18.2021
    • Lettering tattoo freehand . Tattoo Design project by Delia Vico - 10.13.2021
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    Caio Cruz Caio Cruz @caiocruztattoo São Paulo, Brazil
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    9,754
    • Calligraphy
    • Typography
    • Tattoo Comerciais. Lettering, H, Lettering, and Tattoo Design project by Caio Cruz - 06.03.2023
    • Tattoo Dark Lettering. Design, Tattoo Design, Lettering, H, Lettering, and Advertising project by Caio Cruz - 06.03.2023
    • Tattoo Projects 3. Lettering, H, Lettering, and Tattoo Design project by Caio Cruz - 05.31.2023
    • Processo Criativo. Lettering, H, Lettering, and Tattoo Design project by Caio Cruz - 05.31.2023
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    Casa Atlântica Casa Atlântica @casaatlantica Diseñador Barcelona, Spain
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    1,431
    • Interior Architecture
    • Colección Lea. Lámparas de cable.. Arts, Crafts, and Product Design project by Casa Atlântica - 02.09.2023
    • Producto - Botellas Clementina . Design, Decoration, Arts, and Crafts project by Casa Atlântica - 02.09.2023
    • Colaboraciones con Loewe. Design, Arts, Crafts, Product Design, and Decoration project by Casa Atlântica - 02.09.2023
    • Talleres presenciales - Decoración de botellas con cable. Arts, Crafts, Creativit, and DIY project by Casa Atlântica - 02.09.2023
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    Camila Correa Castro Camila Correa Castro @camila_correa_castro_cortes Artista Visual especialista en retratos de mascotas en lápices de colores Cali, Colombia
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    22,464
    • Traditional illustration
    • Fine Arts
    • Retrato de Jonás. Portrait Drawing, Drawing, Realistic Drawing, Traditional illustration, and Colored Pencil Drawing project by Camila Correa Castro - 10.11.2022
    • Portrait of Chela. Traditional illustration, Portrait Drawing, Realistic Drawing, Drawing, and Colored Pencil Drawing project by Camila Correa Castro - 10.11.2022
    • Bruno y Emma. Traditional illustration, Portrait Drawing, Realistic Drawing, Colored Pencil Drawing, and Drawing project by Camila Correa Castro - 08.09.2020
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    Luděk Burian Luděk Burian @ludekburian Tabor, Czechia
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    7,586
    • Traditional illustration
    • Fine Arts
    • Pinocchio puppet. Woodworking, Arts, Crafts, Art To, s, Watercolor Painting, Character Design, and Decoration project by Luděk Burian - 02.04.2023
    • Don Quijote marionette. Woodworking, Art To, s, Sculpture, Arts, and Crafts project by Luděk Burian - 02.04.2023
    • Little devil puppets. Arts, Crafts, Fine Arts, Art To, s, Sculpture, Woodworking, and Painting project by Luděk Burian - 02.01.2023
    • Dog marionette. Woodworking, Sculpture, Arts, Crafts, Fine Arts, Art To, s, and Creativit project by Luděk Burian - 02.01.2023
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    Maike Siegel Maike Siegel @maikesiegel Diseñadora de Joyas Tulsa, Chile
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    10,218
      • Proyecto Final: Colección de Perlas Barrocas en plata. Accessor, Design, Jewelr, Design, and Fashion Design project by Maike Siegel - 12.09.2022
      • 'Identity' Collection 2020. Design, Accessor, Design, Jewelr, Design, and Editorial Design project by Maike Siegel - 12.02.2022
      • Primera Colección Maike Siegel. Accessor, Design, Editorial Design, Fashion Design, Jewelr, Design, Arts, and Crafts project by Maike Siegel - 12.02.2022
      • Anillo Rubí. Jewelr, Design, Design, and Product Design project by Maike Siegel - 08.15.2022
    • carolinemccatty carolinemccatty @carolinemccatty Gloucester, United Kingdom
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        • My project for course: Wooden Marionettes: Making Puppets from Scratch. Arts, Crafts, and Woodworking project by carolinemccatty - 04.13.2023
        • My project for course: Introduction to Puppet Making for Stop Motion. Arts, Crafts, Stop Motion, Art To, and s project by carolinemccatty - 11.23.2022
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        Flor Tregnaghi Flor Tregnaghi @flor_tregnaghi Diseñadora de modas Bilbao, Spain
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        12,234
        • Fashion Design
        • Lencería de encaje. Fashion Design, Sewing, Patternmaking, and Dressmaking project by Flor Tregnaghi - 04.26.2023
        • Ropa interior comfy. Fashion Design, Patternmaking, Dressmaking, and Sewing project by Flor Tregnaghi - 03.03.2022
        • Asymmetrical knit top.. Fashion Design, Sewing, Patternmaking, and Dressmaking project by Flor Tregnaghi - 06.01.2021
        • Chaqueta acolchada. Fashion Design, Patternmaking, Dressmaking, and Sewing project by Flor Tregnaghi - 09.01.2021
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        Jum Nakao Jum Nakao @jum São Paulo, Brazil
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        11,290
          • entrevista. Design, Accessor, Design, Art Direction, Costume Design, Education, Jewelr, Design, Pattern Design, Fashion Design, Stor, telling, Embroider, and Sewing project by Jum Nakao - 02.13.2023
          • sobre. Design, Costume Design, Fine Arts, Fashion Design, Sewing, Patternmaking, Dressmaking, Fashion Illustration	, and Pattern Design project by Jum Nakao - 02.13.2023
          • retrospectiva com alguns projetos. Advertising, Art Direction, Character Design, Fine Arts, Design, Costume Design, Pattern Design, Fashion Design, Sewing, Patternmaking, Dressmaking, and Fashion Illustration	 project by Jum Nakao - 02.13.2023
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          Reagen Evans Reagen Evans @reagenvarross London, United Kingdom
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          14,367
            • My project in Introduction to Fashion Draping: Create Custom Womenswear course. Fashion Design, Sewing, Patternmaking, and Dressmaking project by Reagen Evans - 01.19.2022
            • Creating a couture gown. Fashion Design project by Reagen Evans - 11.16.2021
            • Amy Julliette Lefévre.. Fashion Design project by Reagen Evans - 11.16.2021
            • Sharon Fonseca for italian magazine shoot.. Fashion Design project by Reagen Evans - 11.16.2021
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            Lantoki Lantoki @lantoki Barcelona, Spain
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            104,311
            • Design
            • Branding & Identity
            • Mi Proyecto del curso: Técnicas de patronaje para replicar tus prendas favoritas. Design, Fashion Design, Sewing, and DIY project by Lantoki - 04.30.2021
            • Summer 2018 Collection.  project by Lantoki - 03.31.2020
            • Colección primavera - verano 2017 (2).  project by Lantoki - 03.31.2020
            • Colección primavera - verano 2017.  project by Lantoki - 03.31.2020
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            Lo Siento Studio Lo Siento Studio @losiento Diseño Gráfico Barcelona, Spain
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            5,525
            • Design
            • Photography
            • Fiber. Arts, Crafts, Graphic Design, T, and pograph project by Lo Siento Studio - 03.28.2016
            • EMPO. Graphic Design, Paper Craft, T, and pograph project by Lo Siento Studio - 03.28.2016
            • Pinker Tones. Graphic Design, and Packaging project by Lo Siento Studio - 03.28.2016
            • Triticum. Design, Graphic Design, and Packaging project by Lo Siento Studio - 03.28.2016
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            Mercedes Salazar Mercedes Salazar @mercedessalazar Bogota, Colombia
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            9,206
            • Arts & Crafts
            • Fine Arts
            • Mis Creaciones. Design project by Mercedes Salazar - 02.11.2021
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            Silvia Hijano Coullaut (Libracos) Silvia Hijano Coullaut (Libracos) @silvia_libracos Madrid, Spain
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            158,950
              • MADRID OF BOOKS - Pop-up book-game. Traditional illustration, Arts, Crafts, Drawing, Graphic Design, Fine Arts, DIY, Design, Character Design, Marketing, Narrative, Stor, telling, Creativit, Writing, Editorial Design, and Creative Writing project by Silvia Hijano Coullaut (Libracos) - 05.24.2025
              • Creating children's pop-up books / THE FISH THAT WANTED TO BE A SINGER. Arts, Crafts, Editorial Design, Paper Craft, Bookbinding, Creating with Kids, and Children's Literature project by Silvia Hijano Coullaut (Libracos) - 04.15.2023
              • OPEN ME! - Book house / pop up. Advertising, Photograph, Design, Traditional illustration, 3D, Architecture, Editorial Design, Graphic Design, Marketing, Product Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 12.07.2022
              • Secretos que guardan secretos- Libro en dimensión historia del pop up. Arts, Crafts, Design, Traditional illustration, Graphic Design, Interactive Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 03.14.2022
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              Laura Cuadros Laura Cuadros @bylauracuadros Artista retratista y paisajista Lima District, Peru
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              6,689
              • Art Direction
              • Shoe Design
              • My Course Project: Introduction to Realistic Oil Portraiture. Fine Arts, Painting, and Oil Painting project by Laura Cuadros - 12.04.2021
              • Good night Elsa. Painting, Oil Painting, Fine Arts, and Portrait Drawing project by Laura Cuadros - 08.09.2021
              • Es lo que es (con tantos problemas un ángel escapó de la tierra). Painting, Oil Painting, and Fine Arts project by Laura Cuadros - 08.09.2021
              • Introspección. Painting, Oil Painting, and Fine Arts project by Laura Cuadros - 08.09.2021
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              Jordu Schell Jordu Schell @jorduschell Los Angeles, United States
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              8,355
              • Design
              • Branding & Identity
              • AVP 2. Character Design project by Jordu Schell - 05.19.2022
              • Me and my Monster. Character Design project by Jordu Schell - 05.19.2022
              • Two-Faced mask. Character Design project by Jordu Schell - 05.19.2022
              • War of the Worlds Martian. Character Design project by Jordu Schell - 05.19.2022
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              Carolina Ortega Carolina Ortega @carolinaorteg diseñadora industrial y textil Bogota, Colombia
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              27,646
              • Design
              • Industrial Design
              • Banca . Arts, Crafts, Furniture Design, and Making project by Carolina Ortega - 09.24.2019
              • Banca Paraíso. Arts, Crafts, Furniture Design, Making & Industrial Design project by Carolina Ortega - 09.24.2019
              • Las Pats. Arts, Crafts, Furniture Design, Making & Industrial Design project by Carolina Ortega - 09.24.2019
              • Silla Memo. Arts, Crafts, Furniture Design, Making & Industrial Design project by Carolina Ortega - 09.24.2019
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              Piti Piti Piti Piti @pitipiti Escultor textil Mexico City, Mexico
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              56,097
              • Design
              • Traditional illustration
              • 30T Serie-1. Comic, Concept Art, Sewing, Creativit, Game Design, To, Design, Character Design, and Sculpture project by Piti Piti - 12.17.2018
              • Kigurumi Banzai. Sewing, and Sculpture project by Piti Piti - 09.15.2018
              • Migajas plush snack. To, and Design project by Piti Piti - 02.16.2015
              • Pogo. To, and Design project by Piti Piti - 02.16.2017
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              Eduardo Salzane Eduardo Salzane @eduardosalzane São Paulo, Brazil
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              29,063
              • Design
              • Fine Arts
              • Nº 247. Sculpture project by Eduardo Salzane - 11.03.2021
              • Nº 245. Sculpture project by Eduardo Salzane - 11.03.2021
              • Nº 243. Sculpture project by Eduardo Salzane - 11.03.2021
              • Nº 230. Sculpture project by Eduardo Salzane - 11.03.2021
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              Ale Rambar Ale Rambar @alerambar Artista visual, diseñador y arquitecto San José, Costa Rica
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              6,191
              • Design
              • Traditional illustration
              • Retrato 3. Fine Arts project by Ale Rambar - 09.13.2019
              • Retrato 2. Fine Arts project by Ale Rambar - 09.13.2019
              • Retrato 1. Fine Arts project by Ale Rambar - 09.13.2019
              • Introspection. Fine Arts project by Ale Rambar - 09.13.2019
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