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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Ankaa Studio

Ankaa Studio

@ankaastudio

Cuenca, Spain

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  • Oferta Menaje. Br, ing, Identit, Design, Logo Design, and Web Design project by Ankaa Studio - 10.28.2020
    • 0
    • 0
    • 134

    Oferta Menaje

    ankaastudio

  • La Ceca. Br, ing, Identit, Design, Logo Design, and Web Design project by Ankaa Studio - 08.04.2020
    • 1
    • 0
    • 172

    La Ceca

    ankaastudio

  • Morocco Travels Tour. Br, ing, Identit, Design, Logo Design, and Web Design project by Ankaa Studio - 05.26.2020
    • 1
    • 0
    • 183

    Morocco Travels Tour

    ankaastudio

  • Villarón Atlántico. Br, ing, Identit, Logo Design, and Web Design project by Ankaa Studio - 04.29.2020
    • 2
    • 0
    • 125

    Villarón Atlántico

    ankaastudio

  • Farmacia Vivero. Br, ing, Identit, Design, Logo Design, and Digital Design project by Ankaa Studio - 03.24.2020
    • 1
    • 0
    • 127

    Farmacia Vivero

    ankaastudio

  • Carril Cruzado. Br, ing, Identit, Design, Logo Design, and Digital Design project by Ankaa Studio - 02.13.2020
    • 5
    • 0
    • 144

    Carril Cruzado

    ankaastudio

  • Think in lean. Design, Logo Design, and Digital Design project by Ankaa Studio - 01.01.2020
    • 0
    • 0
    • 109

    Think in lean

    ankaastudio

  • Cartelería para The Limboos. Poster Design, and Graphic Design project by Ankaa Studio - 09.26.2019
    • 2
    • 0
    • 99

    Cartelería para The Limboos

    ankaastudio

  • Vivo Cuenca. Br, ing, Identit, Web Development, Logo Design, Web Design, and Photograph project by Ankaa Studio - 02.27.2019
    • 3
    • 2
    • 243

    Vivo Cuenca

    ankaastudio

  • Lavandaña. Br, ing, Identit, Web Development, Design, Logo Design, Graphic Design, Web Design, Photograph, Product Photograph, and UX / UI project by Ankaa Studio - 02.25.2019
    • 3
    • 0
    • 145

    Lavandaña

    ankaastudio

  • Tierra de Huete. Br, ing, Identit, Design, Graphic Design, Photograph, and Video project by Ankaa Studio - 04.27.2018
    • 1
    • 0
    • 440

    Tierra de Huete

    ankaastudio

  • JazzAlbacete17. Art Direction, Design, Graphic Design, Infographics, and Music project by Ankaa Studio - 10.19.2017
    • 2
    • 0
    • 183

    JazzAlbacete17

    ankaastudio

  • Panango, Branding y Diseño Web. Br, ing, Identit, Web Development, Graphic Design, Web Design, and Photograph project by Ankaa Studio - 04.27.2017
    • 1
    • 0
    • 125

    Panango, Branding y Diseño Web

    ankaastudio

  • Panango Lifestyle. Br, ing, Identit, and Photograph project by Ankaa Studio - 04.27.2017
    • 0
    • 0
    • 125

    Panango Lifestyle

    ankaastudio

  • Magonia. Br, ing, Identit, and Graphic Design project by Ankaa Studio - 04.27.2017
    • 1
    • 0
    • 119

    Magonia

    ankaastudio

  • Hostal Cortés. Br, ing, Identit, Web Development, Graphic Design, Web Design, Photograph, and UX / UI project by Ankaa Studio - 04.27.2017
    • 1
    • 0
    • 153

    Hostal Cortés

    ankaastudio

  • Construdelia. Br, ing, Identit, Web Development, Design, Graphic Design, and UX / UI project by Ankaa Studio - 04.27.2017
    • 0
    • 0
    • 155

    Construdelia

    ankaastudio

  • Albara. Br, ing, Identit, Web Development, Design, Graphic Design, Photograph, and Marketing project by Ankaa Studio - 04.27.2017
    • 1
    • 0
    • 134

    Albara

    ankaastudio

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