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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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anapiles

anapiles

@anapiles

Alcobendas, Spain

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    Stefanie Sword-Williams @ F*ck Being Humble Stefanie Sword-Williams @ F*ck Being Humble @fbeinghumble London, United Kingdom
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    1,874
    • Design
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    • Pitching Yourself Guide. Advertising project by Stefanie Sword-Williams @ F*ck Being Humble - 02.14.2023
    • F*ck Being Humble Book. Cop, and writing project by Stefanie Sword-Williams @ F*ck Being Humble - 03.04.2020
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    Valentine Valentine @happyasabee Dijon, France
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    2,399
    • Photography
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    • Robe tilda, col brodé. Sewing project by Valentine - 01.11.2022
    • Chemisier manches ballon. Sewing project by Valentine - 01.11.2022
    • Veste patchwork matellassée. Sewing project by Valentine - 01.11.2022
    • Robe Maya Fibremood. Sewing project by Valentine - 01.11.2022
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    Francys Saleh Francys Saleh @fpsaleh Professora de Moda Piratini, Brazil
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    1,772
      • CURSO INTRODUÇÃO A MOULAGE FRANCESA. Fashion Design, Sewing, Patternmaking, and Dressmaking project by Francys Saleh - 11.05.2022
      • PROJETO DO CURSO: EDITORIAL . Fashion Design, Patternmaking, and Dressmaking project by Francys Saleh - 11.09.2022
      • PROJETO AUTORAL. Design, Fashion Design, Patternmaking, and Dressmaking project by Francys Saleh - 11.04.2022
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      Mariana Baertl Mariana Baertl @marianabaertl Diseño y arte textil Lima District, Peru
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      43,157
      • Branding & Identity
      • Creative Consulting
      • Intervencion art toy Dino de OOAdventure. Art To, s, Textile Design, and Design project by Mariana Baertl - 01.17.2022
      • Coleccion bordada Mullierr. Design, and Textile Design project by Mariana Baertl - 01.17.2022
      • "Remnants" y "Awakening". Fine Arts, and Creativit project by Mariana Baertl - 07.08.2018
      • Espejos tejidos para Pieza. Creativit, Design, Furniture Design, and Making project by Mariana Baertl - 06.12.2019
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      Gaia Segattini Gaia Segattini @gaia_segattini Fashion Designer digitale Ancona, Italy
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      7,522
      • Arts & Crafts
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      • Il mio progetto del corso: Tecniche di refashion per un guardaroba sostenibile. Fashion Design, Fiber Arts, DIY, Upc, cling, and Embroider project by Gaia Segattini - 09.07.2021
      • Flowery Shop display. Advertising, Arts, Crafts, and Creativit project by Gaia Segattini - 08.04.2021
      • Filet Crochet Dress. Crochet, Fashion Design, Creativit, Arts, and Crafts project by Gaia Segattini - 08.02.2021
      • Crochet Studs on an old biker jacket. Crochet, Creativit, Fashion Design, Arts, and Crafts project by Gaia Segattini - 08.02.2021
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      Géraldine Dormoy Géraldine Dormoy @geraldinedormoy Montélimar, France
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      2,646
      • Photography
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      • Journaliste pour le magazine Marie-Claire. Writing project by Géraldine Dormoy - 07.05.2022
      • Livre Un cancer pas si grave. Writing project by Géraldine Dormoy - 07.05.2022
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      Sapphire Bates Sapphire Bates @sapphirebates Business coach and teacher Ramsgate, United Kingdom
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      6,382
      • Creativity
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      • The Essex Flower School. Business, Br, ing, Identit, and Social Media project by Sapphire Bates - 09.20.2022
      • Launching an Independent Bookshop. Business, Digital Marketing, Instagram Marketing, Br, ing & Identit project by Sapphire Bates - 09.20.2022
      • The Flower Arranger. Business, Floral, Plant Design, Br, ing, Identit, Social Media, and Design project by Sapphire Bates - 09.20.2022
      • Building a worldwide membership platform in 11+ countries. Business, Br, ing, Identit, and Social Media project by Sapphire Bates - 09.20.2022
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      Paige Toon Paige Toon @paigetoon Cambridgeshire, United Kingdom
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      4,678
        • My project for course: Introduction to Commercial Fiction Writing. Writing, and Fiction Writing project by Paige Toon - 05.04.2023
        • Only Love Can Hurt Like This. Writing project by Paige Toon - 04.12.2023
        • Someone I Used to Know. Writing project by Paige Toon - 04.12.2023
        • The Minute I Saw You. Writing project by Paige Toon - 04.12.2023
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        dominique schwarzhaupt dominique schwarzhaupt @schdominique Artista Visual Región Metropolitana, Chile
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        8,293
        • Pencil Drawing
        • Realistic Drawing
        • Animalarios. Pencil Drawing, Realistic Drawing, Colored Pencil Drawing, Artistic Drawing, Collage, and Traditional illustration project by dominique schwarzhaupt - 04.18.2022
        • Memoirs. Pencil Drawing, Drawing, Portrait Drawing, Colored Pencil Drawing, and Realistic Drawing project by dominique schwarzhaupt - 04.18.2022
        • The Cone Beings. Embroider, Drawing, Pencil Drawing, and Realistic Drawing project by dominique schwarzhaupt - 04.18.2022
        • Sin identidad. Pencil Drawing, Drawing, Artistic Drawing, Realistic Drawing, Botanical Illustration, and Naturalistic Illustration project by dominique schwarzhaupt - 04.18.2022
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        Andrea Mendez Andrea Mendez @mendez_nieto Mexico City, Mexico
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        17,843
        • Accessory Design
        • Costume Design
        • Elle Fashion Story. Fashion Photograph project by Andrea Mendez - 01.16.2023
        • Bad Hombre Fashion Editorial Ft. Tiffany & Co.. Photograph project by Andrea Mendez - 01.16.2023
        • Design Hunter Fashion Editorial. Photograph project by Andrea Mendez - 01.16.2023
        • L'Officiel Fashion Editorial. Photograph project by Andrea Mendez - 01.16.2023
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        Lupe Gajardo Lupe Gajardo @lupegajardo Diseñadora de vestuario, Directora creativa. Tulsa, Chile
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        63,142
        • Design
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        • Lupe Gajardo Collection 2021.1. Design, Fashion Design, Costume Design, and Fashion Photograph project by Lupe Gajardo - 02.14.2021
        • Colección 2017 . Design, Fashion Design, and Costume Design project by Lupe Gajardo - 11.18.2020
        • SS Cantineras Collection. Design, Fashion Design, and Costume Design project by Lupe Gajardo - 11.18.2020
        • 10-Year Brand Campaign. Lupe Gajardo. Creativit, Design, and Costume Design project by Lupe Gajardo - 11.18.2020
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        Karen Barbé Karen Barbé @karenbarbe Chicago, United States
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        47,153
        • Design
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        • Punto de cruz y cartón. Embroider, and Design project by Karen Barbé - 09.07.2018
        • Tea Party parches bordados. Embroider, and Design project by Karen Barbé - 09.07.2018
        • Bordado en superficies rígidas. Embroider, and Design project by Karen Barbé - 09.07.2018
        • Hoja de canelo. Embroider, and Design project by Karen Barbé - 09.06.2018
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        Magic Jungle Magic Jungle @magicjungle Mexico City, Mexico
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        6,174
        • Copywriting
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        •  ¡Magic Jungle Weekend! 22-23 de Febrero, 2025. Creativit, and Creative Consulting project by Magic Jungle - 01.08.2025
        • Retiro 2024 ¡Registro Abierto! 8-13 de Febrero. Creative Consulting, Education, Events, and Fine Arts project by Magic Jungle - 11.16.2023
        • Amiga Secreta postcard exchange. Traditional illustration, Arts, Crafts, Events, Fine Arts, and Painting project by Magic Jungle - 07.12.2022
        • Your color season (a unique approach to color psychology!). Color Theor, Painting, Creative Consulting, Br, ing & Identit project by Magic Jungle - 07.08.2022
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        Lari Arantes Lari Arantes @lariarantes Artista Visual . Ilustradora freelancer Rio de Janeiro, Brazil
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        23,366
          • Dreaming is glimpsing possible realities. Traditional illustration, Arts, and Crafts project by Lari Arantes - 06.10.2022
          • 1000 Alunos Domestika. Traditional illustration project by Lari Arantes - 04.28.2022
          • Não minta pra mim // Eu jogo tarot. Traditional illustration project by Lari Arantes - 04.11.2022
          • Programa Mais Cor Por Favor. Watercolor Painting, and Traditional illustration project by Lari Arantes - 08.31.2021
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          carine wallauer carine wallauer @wallauercarine fotógrafa e artista visual São Paulo, Brazil
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          9,285
          • Photography
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          • [calma]. Photograph, Film Photograph, and Watercolor Painting project by carine wallauer - 08.04.2020
          • [sonho]. Photograph, Film Photograph, and Watercolor Painting project by carine wallauer - 08.04.2020
          • [fim]. Photograph, Film Photograph, and Watercolor Painting project by carine wallauer - 08.04.2020
          • [interior]. Photograph, Film Photograph, and Watercolor Painting project by carine wallauer - 08.04.2020
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          Adeena Grubb Adeena Grubb @adeenagrubb Puppet Maker and Stop Motion Animation Director. London, United Kingdom
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          16,442
          • Arts & Crafts
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          • 'Carrie' Puppet. Traditional illustration, Animation, Art Direction, Character Design, Costume Design, Arts, Crafts, Sculpture, Video, Stop Motion, Rigging, Character Animation, Creativit, and Sewing project by Adeena Grubb - 09.27.2022
          • 'The Nuffolks' A Tiny Puppet Family. Design, Advertising, Traditional illustration, Animation, Art Direction, Character Design, Costume Design, Arts, Crafts, TV, Stop Motion, and Character Animation project by Adeena Grubb - 11.03.2022
          • My project for course: Introduction to Puppet Making for Stop Motion. Arts, Crafts, Stop Motion, Art To, and s project by Adeena Grubb - 06.28.2022
          • Ilume Puppets. Animation, Design, Character Design, Costume Design, Arts, Crafts, Painting, Sculpture, TV, Film, Stop Motion, Character Animation, Creativit, Concept Art, and Filmmaking project by Adeena Grubb - 06.27.2022
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          Marcela Trujillo Espinoza Marcela Trujillo Espinoza @marcelamaliki Passaic, Chile
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          3,401
          • Traditional illustration
          • Fine Arts
          • My Course Project: Creating Autobiographical Graphic Novels. Comic project by Marcela Trujillo Espinoza - 04.15.2021
          • Comics for Once Upon a Time Magazine (HUV). Comic project by Marcela Trujillo Espinoza - 01.13.2021
          • Serie Querido Diario. Comic project by Marcela Trujillo Espinoza - 01.13.2021
          • Podcast La Polola. Pencil Drawing, Traditional illustration & Ink Illustration project by Marcela Trujillo Espinoza - 01.13.2021
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          Natália Dias Natália Dias @nataliadsw Artista Freelancer Estado de Paraná, Brazil
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          55,527
          • Creativity
          • Traditional illustration
          • Mona. Traditional illustration project by Natália Dias - 01.31.2023
          • Anastasia. Traditional illustration project by Natália Dias - 01.31.2023
          • Barbie. Traditional illustration project by Natália Dias - 01.31.2023
          • Mermay. Traditional illustration project by Natália Dias - 01.31.2023
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          Natalia Rojas Natalia Rojas @losnaked Illustradora y animadora 2D Bogota, Colombia
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          29,051
          • Design
          • Traditional illustration
          • Feria latina. Traditional illustration, Character Design, Editorial Design, Sketching, Drawing, and Children's Illustration project by Natalia Rojas - 08.18.2021
          • Cartagena. Traditional illustration, and Architectural Illustration project by Natalia Rojas - 09.07.2020
          • Mi Proyecto del curso: Bordado XL con aguja mágica. Design, and Fiber Arts project by Natalia Rojas - 07.18.2020
          • Editorial for Semana Magazine 2020. Portrait Drawing, Digital Drawing, Editorial Design, Traditional illustration, Digital Illustration, and Digital Painting project by Natalia Rojas - 06.27.2020
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          Elena Garnu Elena Garnu @elena_garnu Ilustradora y diseñadora Murcia, Spain
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          47,643
          • Photography
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          • Icon. Traditional illustration, Digital Drawing, and Digital Painting project by Elena Garnu - 05.12.2021
          • "THE FIRE". Portrait Drawing, Digital Drawing, and Digital Illustration project by Elena Garnu - 07.20.2020
          • FIX YOUR EYES ON THE BACKGROUND. Digital Illustration, and Watercolor Painting project by Elena Garnu - 06.27.2020
          • My Course Project: Illustrated Portrait with Procreate. Portrait Drawing, Digital Drawing, and Digital Illustration project by Elena Garnu - 02.04.2020
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          Amanda de Beaufort Amanda de Beaufort @dyekween Botanical Dyer Maplewood, United States
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          8,859
          • Design
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          • The World of Botanical Dyeing. Textile D, eing, Fiber Arts, and Textile Printing project by Amanda de Beaufort - 03.25.2022
          • Floral Printing on Cotton Baby Basics. Arts, and Crafts project by Amanda de Beaufort - 12.15.2022
          • Cashmere & Wool Knit Hats. Arts, Crafts, Textile D, eing, Textile Printing, Textile Design, and Fashion Design project by Amanda de Beaufort - 12.16.2022
          • Table Linens Dyed with Plants (Cotton & Linen). Textile D, eing, Textile Printing, Arts, and Crafts project by Amanda de Beaufort - 12.16.2022
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          Juliet Uzor Juliet Uzor @julietuzor Dressmaker, Sewing Content Creator London, United Kingdom
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          33,701
          • Sewing
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          • My project in Sewing Machine 101: Make Your First Dress course. Sewing project by Juliet Uzor - 04.12.2021
          • African Wax Fabric Style. Sewing project by Juliet Uzor - 04.09.2021
          • Culture in Style Dress. Sewing project by Juliet Uzor - 04.09.2021
          • Simple Black Dress. Sewing project by Juliet Uzor - 04.07.2021
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          Lantoki Lantoki @lantoki Barcelona, Spain
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          106,295
          • Design
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          • Mi Proyecto del curso: Técnicas de patronaje para replicar tus prendas favoritas. Design, Fashion Design, Sewing, and DIY project by Lantoki - 04.30.2021
          • Summer 2018 Collection.  project by Lantoki - 03.31.2020
          • Colección primavera - verano 2017 (2).  project by Lantoki - 03.31.2020
          • Colección primavera - verano 2017.  project by Lantoki - 03.31.2020
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          Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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          192,163
          • Marketing
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          • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
          • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
          • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
          • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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          Cristina López Barrio Cristina López Barrio @cristinalopezbarrio Escritora, profesora de escritura creativa, guionista Madrid, Spain
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          100,526
          • Film
          • Film, Video & TV
          • Mi Proyecto del curso: Escritura de una novela paso a paso. Writing, Creativit, Stor, telling, and Narrative project by Cristina López Barrio - 03.08.2021
          • El reloj del mundo. Relatos. Editorial Flash Penguin Ramdon House 2014. Writing, and Narrative project by Cristina López Barrio - 01.01.2014
          • Rómpete, corazón. Planeta 2019. Writing, and Narrative project by Cristina López Barrio - 11.29.2019
          • Niebla en Tánger, Finalista del Premio Planeta 2017. Writing, and Narrative project by Cristina López Barrio - 11.17.2017
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          Natalia Méndez Natalia Méndez @natumendez Editora de libros infantiles y juveniles / Escritora Buenos Aires, Argentina
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          102,016
          • Animation
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          • Soñé. Collage, Digital Design, Digital Illustration, Editorial Illustration, and Traditional illustration project by Natalia Méndez - 07.29.2025
          • Caligramas. Writing, Creativit, and Drawing project by Natalia Méndez - 09.13.2021
          • Mini fanzines. Writing, Drawing, Traditional illustration, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
          • Casa Tetera /cerámica. Ceramics, Arts, Crafts, Character Design, Art To, s, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
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          Diana Felix Diana Felix @dianafelixmx Mexico City, Mexico
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          18,753
          • Photography
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          • Tatuaje 10. Drawing, Artistic Drawing, Digital Drawing, Tattoo Design, Traditional illustration, and Digital Illustration project by Diana Felix - 10.28.2020
          • Tatuaje 09. Drawing, Artistic Drawing, Digital Drawing, Tattoo Design, Traditional illustration, and Digital Illustration project by Diana Felix - 10.28.2020
          • Tatuaje 08. Drawing, Artistic Drawing, Digital Drawing, Tattoo Design, Traditional illustration, and Digital Illustration project by Diana Felix - 10.28.2020
          • Tatuaje 07. Drawing, Artistic Drawing, Digital Drawing, Tattoo Design, and Traditional illustration project by Diana Felix - 10.28.2020
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          Louise Lockhart Louise Lockhart @theprintedpeanut Todmorden, United Kingdom
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          14,655
          • Traditional illustration
          • Fine Arts
          • Pattern deisgn for Mini Boden Children's Clothing. Traditional illustration, and Drawing project by Louise Lockhart - 06.01.2021
          • Fika Cookie Box - Year of the Tiger. Traditional illustration, Design, and Packaging project by Louise Lockhart - 09.29.2021
          • Along The Pier - My illustration process. Traditional illustration, Children's Illustration, Drawing, and Collage project by Louise Lockhart - 06.17.2021
          • Tea Towel Design. Traditional illustration, Design, and Screen Printing project by Louise Lockhart - 07.15.2021
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          Happy Green Family Happy Green Family @happy_green_family Diseñadora Gráfica y Artista Botánica Bogota, Colombia
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          41,640
          • Graphic Design
          • Botánica creativa - Cuadros por encargo . Creativit project by Happy Green Family - 11.28.2020
          • The pressed flowers lab by Happy Green Family. Creativit project by Happy Green Family - 10.21.2020
          • Separa hojas botánicos by Happy Green Family. Creativit project by Happy Green Family - 08.23.2020
          • Huitaca Inner Blossom Botanical Jewelry by Happy Green Family. Fine Arts project by Happy Green Family - 08.23.2020
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          Studio Variopinto Studio Variopinto @minhoca Fotografía y Bordado contemporáneo Santiago de Compostela, Spain
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          58,670
          • Arts & Crafts
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          • Mi proyecto del curso: Bordado avanzado sobre transfer fotográfico a color. Collage, Printing, Embroider, DIY, and Textile Design project by Studio Variopinto - 08.18.2022
          • Versiona Thyssen. Traditional illustration, Design, Embroider, Fine Arts, Collage, Arts, and Crafts project by Studio Variopinto - 05.25.2022
          • Portada The Sewing Box Magazine. Design, Traditional illustration, Arts, Crafts, Editorial Design, Embroider, Creativit, and Fiber Arts project by Studio Variopinto - 06.01.2021
          • Better Days Header. Design, Motion Graphics, Film, Video, TV, Animation, and Embroider project by Studio Variopinto - 04.22.2022
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