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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Argelia Mariscal Cornelio

Argelia Mariscal Cornelio

@amc_shadows

Ocotlán de Morelos, Mexico

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    Gabriel García de Oro Gabriel García de Oro @gabrielgarciadeoro Barcelona, Spain
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    • STORYCOACHING. NUEVO LIBRO. Stor, and telling project by Gabriel García de Oro - 11.28.2021
    • Proyecto Final: Transmite tu mensaje con un storytelling. Stor, and telling project by Gabriel García de Oro - 04.17.2021
    • El fantástico poder terapéutico de los cuentos. Mente Sana.. Stor, and telling project by Gabriel García de Oro - 03.27.2021
    • Divertirse es re-crearse. Artículo El País Semanal.. Stor, and telling project by Gabriel García de Oro - 03.26.2021
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    Kyoko Takeyama Kyoko Takeyama @kyokotakeyama Public Speaking Coach, Trainer, Speaker Barcelona, Spain
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      • My project in Communicate with Confidence: Learn to Give Powerful Speeches course. Br, ing, Identit, Creative Consulting, Communication, Portfolio Development, Stor, and telling project by Kyoko Takeyama - 09.14.2021
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      Yulia Sherbak Yulia Sherbak @mossandfeather Hand embroidery artist Cleveland, United States
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      • Ultrasound Embroidery . Arts, Crafts, and Fiber Arts project by Yulia Sherbak - 07.23.2021
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      Mia Winston-Hart Mia Winston-Hart @miawinstonhart Winchester, United Kingdom
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        • Experimenting with resin and other materials.. Fashion Design, Fashion Photograph, Jewelr, Design, and Product Design project by Mia Winston-Hart - 12.03.2020
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        Gimena Romero Gimena Romero @gimenaromero Mexico City, Mexico
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        • Mi Proyecto del curso: Bordado contemporáneo con puntos tradicionales mexicanos. Arts, Crafts, Embroider, Fiber Arts, and Textile Design project by Gimena Romero - 04.21.2022
        • Spring Spell. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
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        Antonio Nunez Lopez Antonio Nunez Lopez @antonionunezstorytelling Brand, Corporate, Internal Comms, and Political Storytelling Strategy Consultancy New York, United States
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        • New book "Hispanic Star Rising": 90 personal stories from U.S. Hispanics. Stor, and telling project by Antonio Nunez Lopez - 11.10.2020
        • Recibe consejos de Storytelling vía Instagram @antonionunezstorytelling. Advertising, Content Marketing, Digital Marketing, Instagram Marketing, Marketing, Stor, and telling project by Antonio Nunez Lopez - 05.12.2020
        • Transmedia Storytelling booktrailer. Advertising project by Antonio Nunez Lopez - 05.18.2011
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        Reina Rodríguez Taylhardat Reina Rodríguez Taylhardat @reinarodriguezt Mexico City, Mexico
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        • Coca Cola Journey. Social Media project by Reina Rodríguez Taylhardat - 08.08.2016
        • El burdel. Social Media project by Reina Rodríguez Taylhardat - 06.06.2011
        • Welcome Home . Social Media project by Reina Rodríguez Taylhardat - 08.08.2017
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        Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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        • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
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        Natalia Méndez Natalia Méndez @natumendez Editora de libros infantiles y juveniles / Escritora Buenos Aires, Argentina
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        • Soñé. Collage, Digital Design, Digital Illustration, Editorial Illustration, and Traditional illustration project by Natalia Méndez - 07.29.2025
        • Caligramas. Writing, Creativit, and Drawing project by Natalia Méndez - 09.13.2021
        • Mini fanzines. Writing, Drawing, Traditional illustration, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
        • Casa Tetera /cerámica. Ceramics, Arts, Crafts, Character Design, Art To, s, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
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        Puño Puño @puno Medellín, Colombia
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        • Traditional illustration
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        • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
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        • Class notes. Traditional illustration project by Puño - 03.08.2017
        • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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