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    How to choose a color palette that conveys emotions?
    Latest blog post

    How to choose a color palette that conveys emotions?

    The Emotional Power of Color: How to Choose the Perfect Palette. Color is one of the most powerful languages of visual communication. Before we read a text, understand an image or interpret a shape, color is already at work: it provokes sensations, generates expectations and builds an emotional atmosphere. Choosing a color palette is not just an aesthetic decision. It is a strategic choice that directly influences how a project, a brand, an illustration or a photograph is perceived. Color can convey calm, urgency, closeness, energy or nostalgia without the need for words. In this article we explore how to select a color palette that connects emotionally with the viewer and reinforces the message you want to communicate, combining color psychology, creative intention and practical tools. Color psychology: the basis for emotion. Color psychology studies how colors influence our emotions and behaviors. Although interpretations may vary according to cultural context, there are fairly widespread associations that serve as a creative starting point. For example, blue tones are often linked with calm, confidence and stability, while red evokes energy, passion or urgency. Green is associated with nature, balance and well-being, and yellows with optimism, creativity or alertness. Neutral colors, such as gray, beige or off-white, bring sobriety, elegance or visual silence. It is important to keep in mind that these associations are not fixed rules. The cultural context, the combined use of colors and the saturation or luminosity can completely modify the emotion conveyed. Therefore, rather than memorizing meanings, it is better to understand how colors dialogue with each other.

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Carolina Saldaña

Carolina Saldaña

@ambar_saldana93

Santo Domingo, Dominican Republic

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Carolina Saldaña

Estudiante de publicidad. Me dedico a crear estrategias de marcas a nivel digital. Content Creator.

Courses

  • Advertising Creativity for all Audiences. Marketing, and Business course by Daniel Granatta

    Advertising Creativity for all Audiences

    A course by Daniel Granatta

    Marketing, and Business

  • Professional Photography for Instagram. Photography, Video, Marketing, and Business course by Mina Barrio

    Professional Photography for Instagram

    A course by Mina Barrio

    Photography, Video, Marketing, and Business

See all their courses

Projects

  • Mi proyecto del curso: Marketing de contenidos para redes sociales. Marketing, Digital Marketing, Content Marketing, Facebook Marketing, YouTube Marketing & Instagram Marketing project by Carolina Saldaña - 02.21.2023
  • Mi proyecto del curso: Creación y edición de contenido para Instagram Stories. Social Media, Mobile Photograph, Digital Marketing, Digital Photograph, Mobile Marketing, Instagram, Content Marketing, Instagram Photograph, Instagram Marketing, Lifest, and le Photograph project by Carolina Saldaña - 02.21.2023
  • Mi proyecto del curso: Creatividad publicitaria para todos los públicos. Advertising, Creative Consulting, Marketing, and Creativit project by Carolina Saldaña - 02.04.2023
  • Mi proyecto del curso: Fotografía profesional para Instagram. Advertising, Photograph, Marketing, Social Media, Mobile Photograph, Product Photograph, Mobile Marketing, Instagram, Instagram Photograph, Lifest, and le Photograph project by Carolina Saldaña - 01.13.2020

Professional listing

  • Carolina Saldaña – @ambar_saldana93
    • Design
    • Branding & Identity
    • Art Direction
    • Information Design
    • Product Design
    • Editorial Design
    • Graphic Design
    • Industrial Design
    • Web Design
    • Logo Design
    • Photography
    • Film, Video & TV
    • Mobile Photography
    • Fashion Photography
    • Product Photography
    • Portrait Photography
    • Photographic Lighting
    • Photography Post-production
    • Photo Retouching
    • Fine-Art Photography
    • Studio Photography
    • Digital Photography
    • Outdoor Photography
    • Food Photography
    • Commercial Photography
    • Calligraphy
    • Typography
    • Lettering
    • Digital Lettering
    • Copywriting
    • Marketing
    • Naming
    • Advertising
    • Creativity
    • Social Media
    • Storytelling
    • E-commerce
    • Facebook Marketing
    • Instagram
    • Content Marketing
    • Digital Marketing
    • Mobile Marketing
    • YouTube Marketing
    See more...

Joined September 2020
4
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Projects
1
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Recent projects
  • Mi proyecto del curso: Marketing de contenidos para redes sociales. Marketing, Digital Marketing, Content Marketing, Facebook Marketing, YouTube Marketing & Instagram Marketing project by Carolina Saldaña - 02.21.2023

    Mi proyecto del curso: Marketing de contenidos para redes sociales

    ambar_saldana93

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  • Mi proyecto del curso: Creación y edición de contenido para Instagram Stories. Social Media, Mobile Photograph, Digital Marketing, Digital Photograph, Mobile Marketing, Instagram, Content Marketing, Instagram Photograph, Instagram Marketing, Lifest, and le Photograph project by Carolina Saldaña - 02.21.2023

    Mi proyecto del curso: Creación y edición de contenido para Instagram Stories

    ambar_saldana93

    • 231
    • 1
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