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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Amanda Novak

Amanda Novak

@amandanovk

Campo Grande, Brazil

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    Pablo Salvaje Pablo Salvaje @pablosalvaje Artista Plástico, Creativo, Impresor Barcelona, Spain
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    21,926
      • PINZAT. Accessor, Design, and Printing project by Pablo Salvaje - 06.13.2018
      • Desigual Living Collection 2018. Interior Design, and Printing project by Pablo Salvaje - 04.11.2018
      • Intervención Mural en Assilah. Street Art, and Traditional illustration project by Pablo Salvaje - 05.22.2018
      • On The Island. Design, Printing, and Traditional illustration project by Pablo Salvaje - 06.15.2017
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      Polilla Tattoo Polilla Tattoo @polillatattoo Tatuadora / Diseñadora Digital Tulsa, Chile
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      361,862
      • Traditional illustration
      • Tattoo Design
      • Botanical tattoos. Tattoo Design project by Polilla Tattoo - 11.09.2020
      • Chicas con color. Tattoo Design project by Polilla Tattoo - 05.29.2020
      • Tatuaje Colaborativo . Tattoo Design, and Traditional illustration project by Polilla Tattoo - 07.16.2019
      • Mujeres Galácticas.. Character Design, Traditional illustration, and Digital Illustration project by Polilla Tattoo - 07.16.2019
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      Reina Rodríguez Taylhardat Reina Rodríguez Taylhardat @reinarodriguezt Mexico City, Mexico
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      94,575
      • Creative Consulting
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      • Coca Cola Journey. Social Media project by Reina Rodríguez Taylhardat - 08.08.2016
      • El burdel. Social Media project by Reina Rodríguez Taylhardat - 06.06.2011
      • Welcome Home . Social Media project by Reina Rodríguez Taylhardat - 08.08.2017
      • Pilar Mode. Social Media project by Reina Rodríguez Taylhardat - 08.08.2019
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      Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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      305,351
      • Web Design
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      • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
      • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
      • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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      Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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      380,745
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      Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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      576,906
      • Traditional illustration
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      • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
      • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
      • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
      • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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      Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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      276,121
      • Design
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      • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
      • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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      Willian Santiago Willian Santiago @williansantiagodg Londrina, Brazil
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      22,448
      • Design
      • Branding & Identity
      • VIVA FRIDA . Traditional illustration project by Willian Santiago - 08.04.2020
      • APPLE. Digital Illustration project by Willian Santiago - 04.02.2020
      • PERSONAL II. Traditional illustration project by Willian Santiago - 04.02.2020
      • PERSONAL I. Traditional illustration project by Willian Santiago - 04.02.2020
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      Alex de Marcos García Alex de Marcos García @alex_de_marcos ilustrador Madrid, Spain
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      13,234
      • Design
      • Traditional illustration
      • Mi proyecto del curso: Storytelling para freelance y creadores. Marketing, Cop, writing, Stor, telling, Content Marketing, and Communication project by Alex de Marcos García - 12.08.2022
      • Mi Proyecto del curso: Retratos pictóricos con técnicas digitales. Traditional illustration project by Alex de Marcos García - 08.03.2020
      • Retratos. Digital Illustration project by Alex de Marcos García - 03.24.2020
      • Ilustraciones de los cocineros Diego Guerrero y Javier Peña para Coca Cola.. Digital Illustration project by Alex de Marcos García - 03.24.2020
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      Gemma Román Gemma Román @gemmaroman Culiacán, Mexico
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      172,973
      • Design
      • Traditional illustration
      • Jurassic Park . Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.07.2019
      • Sifaka Diademado - especies en peligro para OneMillionOneMonth. Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.02.2019
      • Matilda y Tronchatoro - Diseño de personajes. Character Design, Editorial Design, Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 03.08.2019
      • Campaña de redes para Disney. Digital Illustration, and Traditional illustration project by Gemma Román - 03.08.2017
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      Josep Bernaus Josep Bernaus @josep_bernaus Animador London, United Kingdom
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      26,970
      • Design
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      • PING PONG POINT. Animation, 2D Animation, and Character Animation project by Josep Bernaus - 08.04.2020
      • New REEL 2020. 2D Animation, Character Animation, and Motion Graphics project by Josep Bernaus - 07.28.2020
      • New LOGO - JOSEP. Logo Design, Motion Graphics, T, and pograph project by Josep Bernaus - 07.27.2020
      • Akira Homenaje. 2D Animation project by Josep Bernaus - 11.27.2018
    • Sofía Gregorio Sofía Gregorio @sofigregoriopadilla Diseño Gráfico y Entornos Digitales - Bellas Artes Zaragoza, Spain
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      450
      • Graphic Design
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      • Mi Proyecto del curso: Diseño de marca: crea un concepto innovador. Art Direction, Br, ing, Identit, Graphic Design, Logo Design, Traditional illustration, and Fine Arts project by Sofía Gregorio - 06.11.2021
      • Diseño de Cartel Tipográfico - Bird Box. Creativit, Art Direction, Design, Graphic Design, T, pograph, and Design project by Sofía Gregorio - 04.27.2021
      • Organic - Cinema 4D. 3D, Creativit, Design, and 3D Design project by Sofía Gregorio - 04.23.2021
      • Simple animation - Spheres. 3D, 3D Animation, Art Direction, Design, and 3D Design project by Sofía Gregorio - 04.22.2021
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      Mónica Muñoz Hernández Mónica Muñoz Hernández @moniquilla Madrid, Spain
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      160,465
      • Design
      • Traditional illustration
      • Coleccion de Pañuelos 2020. Accessor, Design, Product Design, Printing, Photograph, and Pattern Design project by Mónica Muñoz Hernández - 08.20.2020
      • Diseño de estampados para packaging de chocolate. Design, Pattern Design, Printing, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 05.13.2019
      • Diseño de estampados para packaging de té. Pattern Design, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 01.31.2019
      • Colección de Fulares Estampados. Design, Pattern Design, and Product Design project by Mónica Muñoz Hernández - 11.13.2018
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      Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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      304,611
      • Film, Video & TV
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      • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
      • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
      • Querida Letizia. Film, Film, Video, and TV project by Juanmi Cristóbal - 07.27.2022
      • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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      Gonzalo P. Martos Gonzalo P. Martos @gonzalopmartos Fotógrafo y cinematógrafo Madrid, Spain
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      50,969
      • Film
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      • Somos Luz - Boa Mistura. Film, Film, Video, and TV project by Gonzalo P. Martos - 10.17.2013
      • Being a cinematographer. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 10.17.2015
      • Blind Cap - Samsung. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 05.01.2016
      • Deloné. Film, Video, TV, Film, and Photograph project by Gonzalo P. Martos - 04.15.2016
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      Señorita Lylo Señorita Lylo @srtalylo Bordadora y Diseñadora Gráfica Barcelona, Spain
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      151,403
      • Embroidery
      • Design
      • Points and stitches, between dawn and dusk. Embroider, Knitting, Art Direction, Arts, Crafts, and Costume Design project by Señorita Lylo - 03.31.2023
      • Kits Katia Yarns. Embroider, Design, Traditional illustration, Vector Illustration, Arts, and Crafts project by Señorita Lylo - 10.07.2022
      • Love Embroidery Magazine. Embroider, Design, and Editorial Design project by Señorita Lylo - 08.29.2022
      • Portada Corazón. Embroider, Arts, Crafts, Fine Arts, Textile Design, and Editorial Design project by Señorita Lylo - 08.18.2022
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      Martina Flor Martina Flor @martinaflor Berlin, Germany
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      163,062
      • Typography
      • Design
      • Frases de Creativos. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
      • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
      • Lettering vs Calligraphy. T, and pograph project by Martina Flor - 10.19.2014
      • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
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      Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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      126,612
      • Design
      • 3D
      • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
      • GIG POSTERS 03 (carteles/afiches para la música y otros). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
      • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
      • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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      Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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      167,411
        • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
        • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
        • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
        • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
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        la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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        121,248
        • Design
        • Traditional illustration
        • Otoño-Invierno 2020 MUSGO. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
        • Colección PUEBLO. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
        • Colección NOSTALGIA. Embroider, Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
        • COLECCIÓN WORDS. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
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        Jesús G. Pastor Jesús G. Pastor @jesus_g_pastor Fotógrafo Barcelona, Spain
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        163,440
        • Photography
        • Analizando el fotoperiodismo: ¿por qué premiamos el miedo?. Photograph project by Jesús G. Pastor - 12.15.2017
        • El infierno en la tierra. Photograph project by Jesús G. Pastor - 10.31.2015
        • La montaña de humo. Photograph project by Jesús G. Pastor - 06.28.2015
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        Pamela Barrón Cobo Pamela Barrón Cobo @pamelabarroncobo Mexico City, Mexico
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        150,459
        • Photography
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        • Bodas. Photograph project by Pamela Barrón Cobo - 02.06.2018
        • Viajes: Auroras Boreales. Photograph project by Pamela Barrón Cobo - 02.06.2018
        • Viajes: India. Photograph project by Pamela Barrón Cobo - 02.06.2018
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        Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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        701,181
        • Matte Painting
        • Concept Art
        • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
        • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
        • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
        • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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        Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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        286,439
        • Design
        • Traditional illustration
        • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
        • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
        • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
        • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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        Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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        409,637
        • Fine Arts
        • Arts & Crafts
        • Libro: La vida secreta de las Hadas. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
        • Campaña - Depresión. "La travesía de Elena". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
        • Diseño e ilustración editorial.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
        • Ilustración Editorial . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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        Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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        328,908
          • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
          • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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          Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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          623,232
          • Traditional illustration
          • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
          • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
          • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
          • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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          Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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          865,489
          • Photography
          • Instagram Photography
          • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
          • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
          • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
          • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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          Masquespacio Masquespacio @masquespacio Valencia, Spain
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          439,576
            • Cabinette. Interior Design, Interior Architecture, Interior Decoration, and Decoration project by Masquespacio - 02.02.2019
            • Roca Casa Decor. Interior Design, Interior Architecture, Product Design, and Decoration project by Masquespacio - 07.19.2022
            • Silla Wink. Furniture Design, Making, Industrial Design, and Design project by Masquespacio - 06.17.2022
            • Cuadernos Rubio. Interior Design, Decoration & Interior Architecture project by Masquespacio - 05.20.2022
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            Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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            431,076
            • Branding & Identity
            • Art Direction
            • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
            • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
            • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
            • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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