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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Alo Print-studio

Alo Print-studio

@aloprint

Morelia, Mexico

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    Isabel Gil Loef Isabel Gil Loef @isagil Diseñadora gráfica en Melon Blanc y profe de Domestika Sevilla, Spain
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    88,592
    • Design
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    • My course project: Instagram feed design with Canva. Graphic Design, Marketing, Social Media, Instagram, and Digital Design project by Isabel Gil Loef - 12.20.2022
    • From Root to Tip . Editorial Design, and Graphic Design project by Isabel Gil Loef - 09.12.2022
    • Lullage — cosmetics. Br, ing, Identit, Graphic Design, Packaging, Editorial Design & Instagram project by Isabel Gil Loef - 04.04.2019
    • Innia Beauty. Br, ing, Identit, Graphic Design, and Packaging project by Isabel Gil Loef - 06.06.2022
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    Sagi Haviv Sagi Haviv @sagi New York, United States
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    116,384
      • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
      • United States Olympic & Paralympic Museum. Graphic Design project by Sagi Haviv - 05.14.2020
      • Impossible Aerospace. Logo Design project by Sagi Haviv - 04.09.2020
      • ClearMotion. Logo Design project by Sagi Haviv - 01.09.2016
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      Clàudia Cánovas Clàudia Cánovas @aplumstudio Branding & desarrollo web Reus, Spain
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      162,669
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      • Mi proyecto del curso: Canva de 0 a 100: crea diseños de forma profesional. Br, ing, Identit, Graphic Design, Web Design, and Social Media Design project by Clàudia Cánovas - 01.09.2023
      • Desarrollo web Vanesa Alvarez. Design, and Web Design project by Clàudia Cánovas - 03.03.2022
      • Material gráfico para Canva. Design project by Clàudia Cánovas - 07.02.2022
      • Página web diseñada y desarrollada en Canva. Web Design project by Clàudia Cánovas - 11.02.2022
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      Rocio Carvajal Rocio Carvajal @rocio_carvajal Fundadora de The Maker Group, agencia multidisciplinaria que utiliza el poder del eCommerce para elevar marcas London, United Kingdom
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      68,779
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      • Sargasso & Grey - Shopify Build & Design. Programming project by Rocio Carvajal - 09.30.2019
      • Shell Shop Central - Bespoke Build & Design. Programming project by Rocio Carvajal - 07.23.2019
      • Love Writing Co - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
      • Nimble - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
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      Kimberly Espinel Kimberly Espinel @kespinel Food Photographer London, United Kingdom
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      34,250
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      • Client work: Merchant Gourmet. Food Photograph, Food St, ling, Product Photograph, and Photograph project by Kimberly Espinel - 03.10.2023
      • Advanced food photography, food styling, visual story telling and videography retreat, Finland 2022. Photograph, Film, Video, TV, Photograph, Post-production, Video, Photo Retouching, Creativit, Mobile Photograph, Product Photograph, Stor, telling, Digital Photograph, and Food Photograph project by Kimberly Espinel - 01.08.2023
      • In Person Workshop at my London Studio. Photograph, Food St, and ling project by Kimberly Espinel - 11.13.2022
      • Client work: Waitrose at Christmas. Photograph, and Food Photograph project by Kimberly Espinel - 11.22.2021
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      Rafa Bertorini Rafa Bertorini @rafabertorini Lima, Peru
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      16,183
      • Design
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      • Fotografia Lifestyle para instagram / Manuela . Photograph, Fine-Art Photograph, Portrait Photograph & Instagram Photograph project by Rafa Bertorini - 02.05.2020
      • Lifestyle instagram / Alondra . Photograph, Portrait Photograph, Digital Photograph, Outdoor Photograph & Instagram Photograph project by Rafa Bertorini - 02.05.2020
      • Lifestyle para instagram / Melon Madness. Photograph, Portrait Photograph, Digital Photograph & Instagram Photograph project by Rafa Bertorini - 02.05.2020
      • Editorial Dear world. Photograph, Fine-Art Photograph, Fashion Photograph, Portrait Photograph, Digital Photograph, Outdoor Photograph & Instagram Photograph project by Rafa Bertorini - 02.05.2020
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      Menta Branding Menta Branding @mentabranding Estudio de Branding Zapopan, Mexico
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      14,010
      • Design
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      • Almost. Br, ing, Identit, and Naming project by Menta Branding - 08.10.2019
      • Botanical Camphora. Br, ing, Identit, and Packaging project by Menta Branding - 10.01.2019
      • Little Prince. Br, ing, Identit, and Art Direction project by Menta Branding - 09.01.2019
      • XL Mezcal. Br, ing, Identit, Art Direction, and Packaging project by Menta Branding - 06.10.2019
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      Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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      873,061
      • Photography
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      • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
      • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
      • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
      • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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      Fábrica de Texturas Fábrica de Texturas @fabricadetexturas Madrid, Spain
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      77,481
      • Arts & Crafts
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      • Marbling Kit. Arts, Crafts, Design, and Packaging project by Fábrica de Texturas - 03.22.2017
      • #DiseñoConOrgullo. Photograph project by Fábrica de Texturas - 07.02.2015
      • 3000 Sant Jordi Folded Flowers. Arts, Crafts, and Design project by Fábrica de Texturas - 04.22.2015
      • Flower Press Kit. Arts, Crafts, and Product Design project by Fábrica de Texturas - 05.17.2015
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      Ivan Castro Ivan Castro @ivancastro Barcelona, Spain
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      31,081
      • Graphic Design
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      • Santboiana. Graphic Design, T, pograph, and Lettering project by Ivan Castro - 05.20.2022
      • Mi Proyecto: ¿Quién puede matar a un niño?. Design, Lettering, T, and pograph project by Ivan Castro - 12.12.2017
      • Poster for Who Can Kill a Child?. Lettering, Poster Design, H, and Lettering project by Ivan Castro - 12.05.2017
      • Viejóvenes. Lettering project by Ivan Castro - 10.26.2017
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      relajaelcoco relajaelcoco @relajaelcoco Diseño Gráfico, Editorial, Infografía, docencia, formación, ilustración, Identidad Corporativa, Cartelismo, Madrid, Spain
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      28,324
      • Information Design
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      • Feudal Fest 19 Branding . Br, ing, Identit, Logo Design, and Graphic Design project by relajaelcoco - 04.01.2019
      • Adega Régoa Rebranding. Br, ing, Identit, Logo Design, and Graphic Design project by relajaelcoco - 03.01.2019
      • The wonderful story of our democracy . Art Direction, Editorial Design, and Traditional illustration project by relajaelcoco - 10.01.2018
      • Covite 20th anniversary book. Art Direction, and Editorial Design project by relajaelcoco - 04.01.2019
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      Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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      230,121
      • Design
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      • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
      • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
      • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
      • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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      Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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      126,920
      • Design
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      • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
      • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
      • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
      • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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      VanilleCouture (Lili Cuéllar y Willie Soto) VanilleCouture (Lili Cuéllar y Willie Soto) @vanillecouture Diseño y decoración de galletas con royal icing y pasteles con fondant. Mexico City, Mexico
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      88,373
      • Creativity
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      • Galletas Enero / Febrero 2023. Design, Traditional illustration, Food St, ling, and Creating with Kids project by VanilleCouture (Lili Cuéllar y Willie Soto) - 03.25.2023
      • Galletas de Marzo / Abril 2023. Traditional illustration, and Creativit project by VanilleCouture (Lili Cuéllar y Willie Soto) - 03.25.2023
      • Galletas de San Valentín. Food St, ling, Instagram, and Creativit project by VanilleCouture (Lili Cuéllar y Willie Soto) - 04.10.2022
      • Galletas Disney, Marvel y DC. Food St, ling, Graphic Design, Art Direction, and Creativit project by VanilleCouture (Lili Cuéllar y Willie Soto) - 04.10.2022
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