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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Alisa Nikishin

Alisa Nikishin

@alisanikishin6

Portland, United States

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  • My project for course: Manga Illustration with Procreate. Traditional illustration, Character Design, Comic, Digital Illustration, Digital Drawing, and Manga project by Alisa Nikishin - 06.01.2024
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    My project for course: Manga Illustration with Procreate

    alisanikishin6

  • My project for course: Concept Art: Character Design & Worldbuilding. Traditional illustration, Character Design, Digital Illustration, Concept Art, Digital Drawing, and Digital Painting project by Alisa Nikishin - 05.27.2024
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    • 277

    My project for course: Concept Art: Character Design & Worldbuilding

    alisanikishin6

  • My project for course: Speed Painting in Photoshop: Accelerate Your Creative Process. Traditional illustration, Digital Illustration, Concept Art, and Digital Painting project by Alisa Nikishin - 05.23.2024
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    My project for course: Speed Painting in Photoshop: Accelerate Your Creative Process

    alisanikishin6

  • My project in Digital Illustration for Children’s Stories course. Traditional illustration, Drawing, Digital Illustration, Children's Illustration, Digital Drawing, Digital Painting, and Narrative project by Alisa Nikishin - 03.04.2022
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    My project in Digital Illustration for Children’s Stories course

    alisanikishin6

  • My project in  Illustrating and Writing a Children's Book course. Traditional illustration, Character Design, Editorial Design, Writing, Drawing, Stor, board, Children's Illustration, and Narrative project by Alisa Nikishin - 08.10.2021
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    My project in Illustrating and Writing a Children's Book course

    alisanikishin6

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  1. Creatives
  2. Portland, United States
  3. Traditional illustration in Portland, United States
  4. Alisa Nikishin

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