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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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acrez_31

acrez_31

@acrez_31

Lima District, Peru

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  • Sara Rubio Sara Rubio @heylava Artista Multidisciplinar Sevilla, Spain
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    12
    • Graphic Design
    • Street Art
  • DMSTK 17
    Ana Varela Ana Varela @anavarela A Coruña, Spain
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    646
    • Traditional illustration
    • Character Design
  • Art Of HǢl Art Of HǢl @artofhael ♆ Illustration - Dark Art ♆ Almería, Spain
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    501
    • Photography
    • Traditional illustration
    • Suddenly Flatline - Merchandising. Traditional illustration project by Art Of HǢl - 09.24.2016
    • Juan Pastor - Swing Dealers. Traditional illustration project by Art Of HǢl - 08.29.2016
    • Caricatures. Traditional illustration project by Art Of HǢl - 04.30.2016
    • Suddenly Flatline - Hannya Artwork. Traditional illustration project by Art Of HǢl - 09.24.2015
  • Daniel Villanueva Daniel Villanueva @elzorrozombie Illustrator and Graphic Designer Ibagué, Colombia
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    557
    • Design
    • Traditional illustration
    • Educados en la Montaña ( cap. 1 ). Traditional illustration, and Editorial Design project by Daniel Villanueva - 01.15.2022
    • D'MONTE. Traditional illustration project by Daniel Villanueva - 12.12.2019
    • CLEAN. Traditional illustration project by Daniel Villanueva - 12.04.2017
    • Illustrated beer. Traditional illustration project by Daniel Villanueva - 10.21.2017
  • Paula Mastrangelo Paula Mastrangelo @paula_mastrangelo Diseñadora Gráfica The Hague, Netherlands
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    440
    • Design
    • Branding & Identity
    • Solana Lighting. Br, ing, Identit, Logo Design, and Graphic Design project by Paula Mastrangelo - 09.15.2019
    • Jezz by iSystem. Br, ing, Identit, Design, Graphic Design, Web Design, and HTML project by Paula Mastrangelo - 06.13.2019
    • iSystem consulting. Br, ing, Identit, Art Direction, Design, Logo Design, Editorial Design, Graphic Design, and Events project by Paula Mastrangelo - 06.15.2019
    • Yoga SuCasa website. Art Direction, and Web Design project by Paula Mastrangelo - 06.18.2018
  • Coral Coral @coralize Artista Madrid, Spain
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    548
    • Photography
    • Traditional illustration
    • G R I S. Fine Arts, Collage, Botanical Illustration, Ink Illustration, and Watercolor Painting project by Coral - 10.19.2020
    • Aura. Collage, Traditional illustration, and Photo Retouching project by Coral - 10.19.2018
    • Unbraid. Fine Arts, and Traditional illustration project by Coral - 10.19.2018
    • Solium. Collage, and Traditional illustration project by Coral - 06.19.2018
  • Alex FC Alex FC @alexfc concept artist, storyboard artist, illustrator and comic drawer Barcelona, Spain
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    293
    • Calligraphy
    • Comic
    • DrMIKEL - Mi Proyecto del curso: Ilustra con garra y vencerás. Comic, Character Design, and Traditional illustration project by Alex FC - 10.26.2017
    •  STONE QUEEN - Mi Proyecto del curso: Matte Painting: creando mundos fotorrealistas. Film, Video, TV, Collage, Game Design, and Traditional illustration project by Alex FC - 10.26.2017
    • NAPOLITANIA - Mi Proyecto del curso: El cómic es otra historia. Comic project by Alex FC - 10.26.2017
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    J.Alexander Guillen J.Alexander Guillen @jalexanderguillen Sr Concept artist/Visual development at Ubisoft Barcelona, Spain
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    14,766
    • Traditional illustration
    • Animation
    • Assassin's Creed: Valhalla. Film, Video, TV, Concept Art, Game Design, Game Design, and Traditional illustration project by J.Alexander Guillen - 12.16.2020
    • Blasphemous_Game. Concept Art, Game Design, and Character Design project by J.Alexander Guillen - 04.09.2020
    • Metroid. Concept Art, Game Design, and Character Design project by J.Alexander Guillen - 09.03.2019
    • Syfy covers. Concept Art, Drawing, and Video Games project by J.Alexander Guillen - 02.14.2019
  • "lanómada" "lanómada" @lisbel ilustración, diseño gráfico Barcelona, Spain
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    301
    • Fine Arts
    • Design
    • Apología de la mala hierba. Fine Arts, and Traditional illustration project by "lanómada" - 11.06.2019
    • Médicos sin fronteras. Artistic Drawing, and Traditional illustration project by "lanómada" - 06.15.2019
    • Ilustración para juego de descripción - Ed.Castellnou. Traditional illustration, Digital Illustration, and Children's Illustration project by "lanómada" - 04.07.2019
    • Portfolio 2019 - Course: Keys to creating a professional illustration portfolio.. Drawing, Poster Design, Editorial Design, and Traditional illustration project by "lanómada" - 04.10.2019
  • Sandra Freitas Silva Sandra Freitas Silva @sandrafreitassilva Diseñadora gráfica Madrid, Spain
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    81
    • Branding & Identity
    • Calligraphy
    • Doble exposición. Graphic Design project by Sandra Freitas Silva - 03.16.2016
    • Proyecto Bluesky. Br, ing, Identit, Art Direction, Design, and Graphic Design project by Sandra Freitas Silva - 06.26.2016
    • Editorial Primerapersona. Br, ing, Identit, Art Direction, Editorial Design, and Graphic Design project by Sandra Freitas Silva - 06.04.2015
    • Sandra Freitas. Br, ing & Identit project by Sandra Freitas Silva - 01.16.2016
  • Manuel Meza Manuel Meza @mmeza Lima District, Peru
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    336
    • Design
    • Photography
    • Design or Die. Art Direction project by Manuel Meza - 03.27.2017
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    Daniel Granatta Daniel Granatta @granatta Mexico City, Mexico
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    77,301
      • Nike We Run México. Design, Graphic Design, Traditional illustration, Marketing, and Advertising project by Daniel Granatta - 09.01.2013
      • Cruz Roja: Donación de órganos - Gusanos. Marketing, and Advertising project by Daniel Granatta - 05.04.2012
      • Mobile / Meeting - Kit Kat. Design, Marketing, and Advertising project by Daniel Granatta - 04.13.2012
      • Enchingatown. Interactive Design, Marketing, and Social Media project by Daniel Granatta - 08.07.2011
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      la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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      121,504
      • Design
      • Traditional illustration
      • Fall-Winter 2020 MOSS. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
      • PUEBLO Collection. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
      • Nostalgia Collection. Embroider, Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
      • COLECCIÓN WORDS. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
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      Carla Gonzalez Carla Gonzalez @carlagoon Copywriter Barcelona, Spain
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      81,780
      • Design
      • Photography
      • LANZAMIENTO AGUA DE MORITZ. Cop, writing, Creativit, and Advertising project by Carla Gonzalez - 08.27.2020
      • POSTERS BY PARLEM. Cop, and writing project by Carla Gonzalez - 08.27.2020
      • SAN MIGUEL EXPLORERS. Creativit, and Advertising project by Carla Gonzalez - 08.27.2020
      • APPÉTIT BY TELEFONICA. Br, ing & Identit project by Carla Gonzalez - 08.27.2020
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      Silvia Grav Silvia Grav @silviagrav Los Angeles, United States
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      44,714
      • Design
      • Photography
      • HBO main title - The Murders At Starved Rock. Design, Motion Graphics, Film, Video, TV, Animation, Art Direction, Graphic Design, Collage, TV, VFX, and 3D Design project by Silvia Grav - 12.14.2021
      • S.G Goodman - Space & Time . Art Direction, and Video Editing project by Silvia Grav - 08.19.2020
      •  Dancing. Photographic Composition, and Photograph project by Silvia Grav - 04.08.2020
      • Tell Me A Story Main Title . Animation, Design, and Photograph project by Silvia Grav - 12.28.2019
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      Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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      92,592
      • Graphic Design
      • Branding & Identity
      • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
      • All you need in this life. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.22.2018
      • Trotacaminos / Trotacamins. Editorial Design, Traditional illustration, T, and pograph project by Enric Jardí - 02.13.2018
      • Pinotxo. Editorial Design, Photograph, T, and pograph project by Enric Jardí - 02.10.2018
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      Saffron Saffron @saffron Madrid, Spain
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      30,392
      • Branding & Identity
      • Proximus. Br, ing & Identit project by Saffron - 08.03.2015
      • C&A. Br, ing & Identit project by Saffron - 08.03.2015
      • Turkey. Br, ing & Identit project by Saffron - 08.03.2015
      • London . Br, ing & Identit project by Saffron - 08.03.2015
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      TAVO STUDIO TAVO STUDIO @tavo Madrid, Spain
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      70,718
      • 3D
      • Advertising
      • DEUSTCHE BANK - Threads. 3D, 3D Animation, and Audiovisual Post-production project by TAVO STUDIO - 09.15.2020
      • YOROKOBU cover. 3D, Art Direction, and Editorial Design project by TAVO STUDIO - 09.15.2020
      • OASIS - A manifesto about creativity. 3D, 3D Animation, and Art Direction project by TAVO STUDIO - 06.10.2019
      • MADRID GASTRONOMIC FESTIVAL. 3D, Art Direction, and Advertising project by TAVO STUDIO - 05.25.2019
    • Julio Martinez Meyzen Julio Martinez Meyzen @meyzen_art Arte conceptual Lima District, Peru
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      712
      • Traditional illustration
      • Animation
      • My Course Project: Introduction to Concept Art: Designing the Future. Photograph, Traditional illustration, and Photo Retouching project by Julio Martinez Meyzen - 10.23.2017
    • bastianbestia bastianbestia @bastianbestia Creativo, artista plástico y diseñador Lima District, Peru
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      941
      • Design
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      • ARTICULITA. Game Design, To, Design, Character Design, Product Design & Industrial Design project by bastianbestia - 02.12.2018
      • Minimals on Kickstarter. Game Design, To, Design, Character Design, and Product Design project by bastianbestia - 03.29.2013
      • ARTICULITO. 3D, To, Design, Character Design, Industrial Design, and Game Design project by bastianbestia - 03.29.2017
    • Crow Crow @crowagencia5 Studio y Consultoria de Branding Lima District, Peru
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      979
      • Design
      • Photography
      • Cibo Naturale. Br, ing, Identit, Logo Design, Product Design, Graphic Design, and Packaging project by Crow - 04.15.2019
      • Rebrand La Palmera grill. Br, ing, Identit, Logo Design, and Graphic Design project by Crow - 05.01.2019
      • Rebrand de Crow. Br, ing, Identit, Photograph, and Advertising project by Crow - 02.22.2019
      • Ilegal línea gráfica. Br, ing, Identit, Art Direction, Design, Poster Design, Accessor, Design, Graphic Design, Industrial Design, Packaging, and Advertising project by Crow - 12.06.2018
    • Alejandro Farfán Rivera Alejandro Farfán Rivera @alejandro_farfan_r Lima District, Peru
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      747
        • My Course Project: Life Mission School for Children with Disabilities.. Photograph project by Alejandro Farfán Rivera - 01.19.2017
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        Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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        577,413
        • Traditional illustration
        • Fine Arts
        • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
        • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
        • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
        • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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        BOND BOND @holabond Buenos Aires, Argentina
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        85,196
          • Universidad Austral. Photograph, and Social Media project by BOND - 02.14.2017
          • Wanama Underwear . Photograph, and Social Media project by BOND - 11.30.2016
          • Barugel . Social Media project by BOND - 11.29.2016
          • Play with Oreo Campaign. Photograph, and Social Media project by BOND - 11.13.2016
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          Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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          623,551
          • Traditional illustration
          • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
          • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
          • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
          • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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          Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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          126,801
          • Design
          • 3D
          • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
          • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
          • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
          • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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          Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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          329,396
            • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
            • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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            Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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            569,697
            • 3D
            • Branding & Identity
            • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
            • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
            • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
            • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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            Javier Usobiaga Ferrer Javier Usobiaga Ferrer @htmlboy Diseñador web Barcelona, Spain
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            164,082
            • Web Design
            • Web Development
            • Sitio web c40 Inclusive Cities. Web Development, and Web Design project by Javier Usobiaga Ferrer - 03.28.2019
            • Sitio web de Decidim.org. Web Development, and Web Design project by Javier Usobiaga Ferrer - 10.28.2018
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            Martí Sans Martí Sans @marti_sans Fotógrafo Barcelona, Spain
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            102,486
            • Photography
            • Good person. Product Photograph project by Martí Sans - 07.01.2019
            • Drinks. Photograph project by Martí Sans - 07.03.2017
            • Exalts chocolate. Photograph project by Martí Sans - 09.27.2017
            • Indet Labels. Photograph project by Martí Sans - 06.26.2017
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