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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Alberto Huarcaya Troncos

Alberto Huarcaya Troncos

@aahuarcaya

Lima, Peru

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    Eduardo Gómez (Alter Imago) Eduardo Gómez (Alter Imago) @alterimago Fotógrafo Profesional, Artista Visual, Instructor, Youtuber Mexico City, Mexico
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    91,540
    • Photography
    • Portrait Photography
    • Mi Proyecto del curso: Retrato creativo en claroscuro . Artistic Drawing, Traditional illustration & Ink Illustration project by Eduardo Gómez (Alter Imago) - 06.11.2020
    • Vestido Blanco. Fine-Art Photograph, and Portrait Photograph project by Eduardo Gómez (Alter Imago) - 02.10.2020
    • Retrato Pictórico Fine Art. Fine-Art Photograph, Studio Photograph, Portrait Photograph, and Photo Retouching project by Eduardo Gómez (Alter Imago) - 02.04.2020
    • Steampunk. Costume Design, Fine-Art Photograph, Studio Photograph, and Photo Retouching project by Eduardo Gómez (Alter Imago) - 02.04.2020
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    Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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    363,245
    • Traditional illustration
    • Retrato Digital. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.08.2018
    • Pintura Retrato. Painting project by Diego Catalan Amilivia - 02.06.2018
    • Bodegones. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.06.2018
    • Ilustración . Traditional illustration, and Painting project by Diego Catalan Amilivia - 02.05.2018
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    Puño Puño @puno Medellín, Colombia
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    857,798
    • Traditional illustration
    • Photography
    • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Class notes. Traditional illustration project by Puño - 03.08.2017
    • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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    ZURSOIF Miguel Bustos Gómez ZURSOIF Miguel Bustos Gómez @zursoif Dibujante Bogota, Colombia
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    234,204
    • Fine Arts
    • Sketching
    • SINESTESIA ft BalthvsMusic. Traditional illustration, and Drawing project by ZURSOIF Miguel Bustos Gómez - 09.24.2021
    • Totem. Drawing, Figure Drawing, Traditional illustration & Ink Illustration project by ZURSOIF Miguel Bustos Gómez - 11.19.2020
    • Para Colorear. Drawing, Realistic Drawing, and Traditional illustration project by ZURSOIF Miguel Bustos Gómez - 02.10.2017
    • Retratos Casatinta. Portrait Drawing project by ZURSOIF Miguel Bustos Gómez - 02.05.2019
  • Martín Julio Vazquez Martín Julio Vazquez @martinjuliov Content Editor - Artista Digital Mexico City, Mexico
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    1,299
    • Design
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    • [ I PREDICT A RIOT ]. Collage, Drawing, Design, and Digital Photograph project by Martín Julio Vazquez - 05.02.2019
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    Jheison Huerta Jheison Huerta @jheisonhuerta Lima, Peru
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    24,181
    • Design
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    • Cordillera Huayhuash, Photo Expeditions, Perú . Photograph, L, scape Architecture, Instagram Photograph, Digital Photograph, Video, Film, Video, TV, Mobile Photograph, Outdoor Photograph, Documentar, Photograph, and Fine-Art Photograph project by Jheison Huerta - 05.24.2021
    • Photo Tours Bolivia. Photograph, Outdoor Photograph & Instagram Photograph project by Jheison Huerta - 11.15.2020
    • Astrofotografía. Photograph, Digital Photograph, L, and scape Architecture project by Jheison Huerta - 12.06.2019
    • Jheison Huerta Portfolio. Photograph project by Jheison Huerta - 11.28.2019
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    Fito Espinosa Fito Espinosa @fitoespinosa Artista Plástico - Ilustrador Lima District, Peru
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    34,922
    • Design
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    • El mundo invisible - Obra de Teatro. Art Direction, Set Design, Stor, and telling project by Fito Espinosa - 05.12.2020
    • Pintura. Acr, and lic Painting project by Fito Espinosa - 05.11.2020
    • Illustrations . Drawing, and Traditional illustration project by Fito Espinosa - 05.11.2020
    • Botella de artista - Pisco Cuatro Gallos. Artistic Drawing, Graphic Design, and Digital Illustration project by Fito Espinosa - 06.14.2018
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    DecoStudio DecoStudio @decostudio Diseño y Arquitectura de Interiores Lima, Peru
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    45,186
    • Architecture
    • Interior Architecture
    • Proyecto ITS. Interior Architecture, Architecture, Br, ing, Identit & Interior Design project by DecoStudio - 01.04.2020
    • Departamento Miraflorino . Architecture, Interior Architecture, Decoration, Interior Design & Interior Decoration project by DecoStudio - 12.17.2019
    • Expodeco 2016. Architecture, Interior Architecture, Decoration, Design, Interior Design, Furniture Design, Making & Interior Decoration project by DecoStudio - 12.17.2019
    • CasaCor 2019. Architecture, Interior Architecture, Interior Design, Furniture Design, Making & Interior Decoration project by DecoStudio - 12.16.2019
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    Rafa Bertorini Rafa Bertorini @rafabertorini Lima, Peru
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    16,170
    • Design
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    • Fotografia Lifestyle para instagram / Manuela . Photograph, Fine-Art Photograph, Portrait Photograph & Instagram Photograph project by Rafa Bertorini - 02.05.2020
    • Lifestyle instagram / Alondra . Photograph, Portrait Photograph, Digital Photograph, Outdoor Photograph & Instagram Photograph project by Rafa Bertorini - 02.05.2020
    • Lifestyle para instagram / Melon Madness. Photograph, Portrait Photograph, Digital Photograph & Instagram Photograph project by Rafa Bertorini - 02.05.2020
    • Editorial Dear world. Photograph, Fine-Art Photograph, Fashion Photograph, Portrait Photograph, Digital Photograph, Outdoor Photograph & Instagram Photograph project by Rafa Bertorini - 02.05.2020
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    Felixantos Felixantos @felixantos Ilustrador - Concept Artist Lima District, Peru
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    18,696
    • Digital Illustration
    • Concept Art
    • Retratos en grisalla 2. Concept Art, Digital Drawing, Character Design, and Traditional illustration project by Felixantos - 11.22.2020
    • Retrato Morena. Concept Art, Portrait Drawing, Digital Drawing, Character Design, and Traditional illustration project by Felixantos - 11.22.2020
    • Kaneda / Fan art. Concept Art, Character Design, Traditional illustration, and Digital Illustration project by Felixantos - 11.22.2020
    • Steampunk Characters. Concept Art, Digital Drawing, Character Design, Traditional illustration, and Digital Illustration project by Felixantos - 11.22.2020
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    Mauricio Esparza Santa Maria Mauricio Esparza Santa Maria @mauricio_esparza_santa_maria Lima, Peru
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    16,366
    • Design
    • Branding & Identity
    • Halloween Criollo. 2D Animation, Character Animation, and Motion Graphics project by Mauricio Esparza Santa Maria - 11.26.2013
    • Un Minuto en la Vida de un Hombre. 2D Animation, and Character Animation project by Mauricio Esparza Santa Maria - 05.10.2008
    • Una semana de Viaje. 2D Animation project by Mauricio Esparza Santa Maria - 06.14.2006
    • Maravillosamente Distintos. 2D Animation, Character Animation, Film, Video, and TV project by Mauricio Esparza Santa Maria - 02.09.2010
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    Luigi Esparza Santa María Luigi Esparza Santa María @luis_angel_esparza Lima District, Peru
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    17,480
    • Creative Consulting
    • Creativity
    • Babi y Maiki - Capítulo 4. 2D Animation project by Luigi Esparza Santa María - 10.13.2019
    • Teaser Mochica 3D. Animation, and 3D Animation project by Luigi Esparza Santa María - 06.26.2014
    • Intro Ciudad Jardín. Animation project by Luigi Esparza Santa María - 03.26.2017
    • Reel Polirama. Animation project by Luigi Esparza Santa María - 06.26.2018
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    Amadeo Gonzales Amadeo Gonzales @amadeog77 Lima District, Peru
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    5,332
    • Design
    • Branding & Identity
    • Mascarillas Amadeo Gonzales. Design project by Amadeo Gonzales - 06.24.2020
    • Dibujos de Cuarentena. Traditional illustration project by Amadeo Gonzales - 06.24.2020
    • Quarantine Comic. Traditional illustration project by Amadeo Gonzales - 06.24.2020
    • Cómic: Super Poder. Traditional illustration project by Amadeo Gonzales - 06.05.2019
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    Mariana Baertl Mariana Baertl @marianabaertl Diseño y arte textil Lima District, Peru
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    42,989
    • Branding & Identity
    • Creative Consulting
    • Intervencion art toy Dino de OOAdventure. Art To, s, Textile Design, and Design project by Mariana Baertl - 01.17.2022
    • Coleccion bordada Mullierr. Design, and Textile Design project by Mariana Baertl - 01.17.2022
    • "Remnants" y "Awakening". Fine Arts, and Creativit project by Mariana Baertl - 07.08.2018
    • Espejos tejidos para Pieza. Creativit, Design, Furniture Design, and Making project by Mariana Baertl - 06.12.2019
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    Johnny Chavez Castilla Johnny Chavez Castilla @jcdcast Placerville, Peru
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    6,047
    • Design
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    • Impulse. Photograph, and Fine-Art Photograph project by Johnny Chavez Castilla - 08.22.2019
    • @ II. Photograph, Fine-Art Photograph, Mobile Photograph, and Digital Photograph project by Johnny Chavez Castilla - 03.01.2016
    • @ I. Photograph, Fine-Art Photograph, and Mobile Photograph project by Johnny Chavez Castilla - 03.01.2015
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    MUSUK NOLTE MUSUK NOLTE @musukn Lima District, Peru
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    18,018
    • Design
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    • Photobook - Sombra de Isla. Creativit, Editorial Design, Graphic Design, Photograph, and Fine-Art Photograph project by MUSUK NOLTE - 05.28.2019
    • OSCURANA de  Antoine D'Agata. Editorial Design, and Photograph project by MUSUK NOLTE - 11.14.2018
    • THE AFGHANISTAN CHAMBER . Photograph, Fine-Art Photograph, and Portrait Photograph project by MUSUK NOLTE - 02.01.2014
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    Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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    305,351
    • Web Design
    • IT
    • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
    • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
    • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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    Mariam Palma Salazar Mariam Palma Salazar @palma_mariam Arquitecta - Set designer Lima, Peru
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    20,544
    • Architecture
    • Art Direction
    • GIF Collection. Animation, Art Direction, and Photograph project by Mariam Palma Salazar - 05.22.2017
    • Salsas Balducci. Art Direction, and Photograph project by Mariam Palma Salazar - 05.21.2015
    • Halloween. Art Direction, and Photograph project by Mariam Palma Salazar - 05.21.2019
    • V Day. Art Direction, and Photograph project by Mariam Palma Salazar - 03.21.2017
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    Mónica Reyes Samanamú Mónica Reyes Samanamú @mnk_reyes Lima District, Peru
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    15,040
    • Design
    • Branding & Identity
    • La Picantería . Br, ing & Identit project by Mónica Reyes Samanamú - 03.13.2019
    • Qumara - Healthy fun life. Art Direction, Br, ing, Identit, and Graphic Design project by Mónica Reyes Samanamú - 03.13.2019
    • Ochaya - Tea House. Art Direction, Br, ing, Identit, and Packaging project by Mónica Reyes Samanamú - 03.13.2019
    • Usquyu - Peruvian Dining. Art Direction, Br, ing & Identit project by Mónica Reyes Samanamú - 03.09.2019
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    Cristina Cilloniz Cristina Cilloniz @cristina_cilloniz Ilustradora botánica Lima District, Peru
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    50,422
      • Colección de Papelería. Design, and Traditional illustration project by Cristina Cilloniz - 12.12.2021
      • ARTE PARA CURAR. Traditional illustration project by Cristina Cilloniz - 12.12.2021
      • Colección Pañuelos. Watercolor Painting project by Cristina Cilloniz - 01.11.2021
      • Invitación de Matrimonio. Watercolor Painting project by Cristina Cilloniz - 01.11.2021
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      Luis Alberto Gayoso Berrospi Luis Alberto Gayoso Berrospi @luis_gayoso_vfx Peru
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      41,237
      • Design
      • Traditional illustration
      • Modelado Troll. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
      • Modelado Criatura. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
      • Modelado Dragon. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
      • Escultura Minotauro. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
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      Ilustronauta Ilustronauta @ilustronauta Ilustrador, diseñador gráfico y muralista Lima, Peru
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      16,536
      • Digital Illustration
      • Traditional illustration
      • ANIMALS IN DANGER OF EXTINCTION PERU . Character Design, and Digital Illustration project by Ilustronauta - 01.29.2021
      • COLLECTION FANARTS 2021 BY ILUSTRONAUTA. Digital Drawing, and Character Design project by Ilustronauta - 01.21.2021
      • ANIMAL ILLUSTRATION COLLECTION 2020. Character Design project by Ilustronauta - 11.24.2020
      • COLLECTION FANARTS II. Character Design project by Ilustronauta - 06.24.2020
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      Nimrod Villar Nimrod Villar @nimrodarte Lima, Peru
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      24,003
      • Design
      • Traditional illustration
      • Venom movie fan art. Digital Illustration project by Nimrod Villar - 06.23.2019
      • The Nun movie fan art. Digital Illustration project by Nimrod Villar - 06.23.2019
      • Rampage movie fan art. Digital Illustration project by Nimrod Villar - 06.23.2019
      • Aquaman animacion corta. 2D Animation project by Nimrod Villar - 06.23.2019
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      Tania Maia Tania Maia @taniamaia Lima District, Peru
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      38,766
        • Algunos de mis trabajos . Design, Graphic Design, and Traditional illustration project by Tania Maia - 04.12.2019
        • Tatuajes hechos en 2015 . Street Art, Design, and Traditional illustration project by Tania Maia - 04.12.2019
        • Tattoo Hecha en 2016/2017 . Creativit, Drawing, and Traditional illustration project by Tania Maia - 04.12.2019
        • Tattoos . Drawing, and Traditional illustration project by Tania Maia - 04.09.2019
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        Domestika Domestika @domestika Berkeley, United States
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        1. Creatives
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        4. Alberto Huarcaya Troncos

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