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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Mariam Haddad

Mariam Haddad

@07mariam

Córdoba, Argentina

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    Isabel Gil Loef Isabel Gil Loef @isagil Diseñadora gráfica en Melon Blanc y profe de Domestika Sevilla, Spain
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    • Design
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    • My course project: Instagram feed design with Canva. Graphic Design, Marketing, Social Media, Instagram, and Digital Design project by Isabel Gil Loef - 12.20.2022
    • From Root to Tip . Editorial Design, and Graphic Design project by Isabel Gil Loef - 09.12.2022
    • Lullage — cosmetics. Br, ing, Identit, Graphic Design, Packaging, Editorial Design & Instagram project by Isabel Gil Loef - 04.04.2019
    • Innia Beauty. Br, ing, Identit, Graphic Design, and Packaging project by Isabel Gil Loef - 06.06.2022
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    Pigeoncoq Pigeoncoq @pigeoncoq_1 París, France
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    • Branding & Identity
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    • L'étui à lunettes en cuir. Sewing, Upc, cling, and DIY project by Pigeoncoq - 09.22.2022
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    Lantoki Lantoki @lantoki Barcelona, Spain
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    Federica Fragapane Federica Fragapane @federica_fragapane Data visualization designer Turin, Italy
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    Flor Tregnaghi Flor Tregnaghi @flor_tregnaghi Diseñadora de modas Bilbao, Spain
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    • Lencería de encaje. Fashion Design, Sewing, Patternmaking, and Dressmaking project by Flor Tregnaghi - 04.26.2023
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    Taller Piccolo Taller Piccolo @tallerpiccolo Málaga, Spain
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      • Aparador estantería MN. Furniture Design, Making, Arts, and Crafts project by Taller Piccolo - 04.07.2022
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      Clàudia Cánovas Clàudia Cánovas @aplumstudio Branding & desarrollo web Reus, Spain
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      • Mi proyecto del curso: Canva de 0 a 100: crea diseños de forma profesional. Br, ing, Identit, Graphic Design, Web Design, and Social Media Design project by Clàudia Cánovas - 01.09.2023
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      Catalina Estrada Uribe Catalina Estrada Uribe @catalinaestrada Medellín, Colombia
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        • Puzzles. Traditional illustration, To, and Design project by Catalina Estrada Uribe - 08.25.2021
        • NetflixWomen Latam. Traditional illustration, and Fashion Design project by Catalina Estrada Uribe - 08.25.2021
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        Gustavo Annoni - Annoni Bags Gustavo Annoni - Annoni Bags @gus_annoni Buenos Aires, Argentina
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        • Porta Lapices. Architecture, Art To, s, Street Art, Arts, Crafts, Self-Portrait Photograph, Fine Arts, Sketching, Calligraph, Concept Art, Sewing, Creativit, Drawing, Pencil Drawing, and Artistic Drawing project by Gustavo Annoni - Annoni Bags - 12.30.2020
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        • Wine Bags. Woodworking, Film, Collage, Creative Consulting, Decoration, Artistic Drawing, Shoe Design, Accessor, Design, Retail Design, Lighting Design, Logo Design, Product Design, Industrial Design, DIY, E-commerce, and Fashion Photograph project by Gustavo Annoni - Annoni Bags - 12.29.2020
        • Bolsas clasicas!. Woodworking, Sewing, Shoe Design, Accessor, Design, Jewelr, Design, Fashion Design, Furniture Design, Making, Product Design, Costume Design, Printing, Fashion Photograph, Design Management, Content Marketing, Facebook Marketing & Instagram Marketing project by Gustavo Annoni - Annoni Bags - 12.29.2020
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        Puño Puño @puno Medellín, Colombia
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        • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
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        Moisés Nieto Moisés Nieto @moisesnieto Diseñador de Moda Madrid, Spain
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        • How to Design a Fashion Collection for Fashion Week - Moisés Nieto . Accessor, Design, Marketing, Fashion Design, and Communication project by Moisés Nieto - 09.07.2022
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        • Fall Winter 20/21. Fashion Design project by Moisés Nieto - 01.29.2021
      • Laura Eréndira Alfaro Moreno Laura Eréndira Alfaro Moreno @lau_alfaro_moreno Guadalajara, Mexico
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          • Mi Proyecto del curso: Diseño de accesorios en cuero sin costuras. Design & Industrial Design project by Laura Eréndira Alfaro Moreno - 06.25.2020
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          Adolfo Navarro Adolfo Navarro @adolfonavarro Diseñador de Producto, fotógrafo y docente, con amplia experiencia en el ramo de diseño de accesorios y objetos utilitarios. Guadalajara, Mexico
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          • Easy Carry Bag. Design, Industrial Design, Arts, Crafts, and Product Design project by Adolfo Navarro - 03.04.2024
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