Tips to use Substack for your cooking newsletter

Jul's Kitchen shares her best tips on sharing content on Substack

Giulia Scarpaleggia, the founder of Jul's Kitchen, is a passionate food blogger and cookbook author. She firmly believes that good food is meant to be shared, and she is always looking for new ways to connect with her readers and fans. In this video, she shares some tips on how to use Substack to create a successful cooking newsletter.

To take her full Domestika course, check out Food Writing: Share Home Recipes with The World.

According to Giulia, the first step to creating a cooking newsletter is to start sending quality content, even if there are just a few people on your list. Don't wait until you have a large following to begin sharing your content. Begin with just a few subscribers, and grow your list over time. The most important thing is to be regular and consistent with your newsletter. This means respecting people's time and inbox, and only sharing your best content.

One of Giulia’s key pieces of advice is to test your recipes before sharing them in your newsletter. This ensures that your readers are getting high-quality recipes that have been tried and tested. It also allows you to make any necessary adjustments before publishing your recipes. Testing your recipes is an essential step in creating a successful cooking newsletter.

Giulia emphasizes the importance of being personal in your newsletter. This means sharing stories and anecdotes about your life, your family, and your cooking experiences. People want to connect with the person behind the newsletter, and sharing personal stories is a great way to build that connection.

In addition to sharing personal stories, Giulia recommends sharing behind-the-scenes content. This could include photos of your kitchen, your cooking process, or your ingredients. Giving your readers a glimpse into your world helps them feel more connected to you and your cooking.

Finally, Giulia encourages anyone who wants to learn more about writing and sharing recipes to join her online course. This course covers everything from recipe development to food photography to social media marketing. It is a comprehensive resource for anyone who wants to take their cooking newsletter to the next level.

Giulia Scarpaleggia's tips for using Substack to create a cooking newsletter are both practical and inspiring. By starting small, testing your recipes, and being personal in your content, you can create a newsletter that resonates with your readers and builds a loyal following. And with resources like Giulia's online course, you can learn the skills you need to take your recipe writing to the next level. So why wait? Start your today and begin sharing your love of food with the world.

You may also like

- Food styling tips
- Creative food photography books