The Amazing Beef Squad

Random House NY commissioned me to create a book cover for the middle grade novel ' The Amazing Beef Squad; Never Say Die' by Jason Ross.

As with most book cover briefs, the concept was totally up to me ( I just had to reference various elelements mentioned in the book) and I initially pitched retro / 80's kid's bedroom look / sketch to reflect the themes of the book. After this was rejected by the sales and marketing team, I sketched two different type based looks in adobe illustrator., and one of those was what made it through to final art.

I then built it all in cinema 4D and textured / rendered it with Redshift.