Zambezi KITFT 2018

Zambezi KITFT 2018

As one of the official sponsors of the annual Kariba Invitational Tiger Fishing Tournament (KITFT), Zambezi lager tasked the agency to develop a campaign and activation to increase awareness of their participation in tiger fishing space. “The Mighty Tiger” depicts the power and ferocity of the tiger fish and the Zambezi River. In a cosmopolitan world, it exerts the influence of the great outdoors.