Pali Etchart

I work as a Consumer Insight expert, contributing to strategic brand building and business growth via thoughtful, data-driven and actionable insights for the last 20 years. My agency, weareheading.com, is specialized in understanding how local culture reflects on the consumption of goods & services across Latin America.
My 'formal' academical background is Communication, yet my daily work is totally interdisciplinary —though mostly drawing from Anthropology, Psychology and Demography.