Lawrence Matthews

I own an art gallery and Auction House in Santa Fe, New Mexico. Santa Fe is the 3rd largest art market in the US after New York and Los Angeles. There are over 200 art galleries here.
I am taking the course to see if I can get some ideas to invigorate my brand and physical space. Art galleries in general, aside from the art, are fairly conventional and undistinctive places. Within limits, I would like to shake it up a bit and project more of a personality to gallery visitors and through our corporate communications.