Cristina Ferraz

Business Innovation & Intelligence, Marketing Strategy and Design Thinking Director

s an engineer with a background on business administration, technology and design I help companies adapt to present future changes in their industries by generating, communicating and selling new products and services, and supporting decision-making in uncertain environments.

During my +10 years of experience in innovation, marketing and strategy positions I have found new pools of economic growth and added value by means of trend and data analysis, knowledge of users, technologies, markets and sales channels, focus on return on investment as well as managing multidisciplinary teams and stakeholders effectively.

My 360º-degree experience throughout corporate, consulting and academic practice, my cross-sector knowledge and my international career path in global markets allow me to have a thorough, effective and out-of-the-box understanding of the challenges of today’s world for business.

My professional practice is based in five know-how areas:

FORESIGHT
• Insight and data generation & interpretation
• Trend, user and market research analysis
• Design thinking methodologies & tools

STRATEGY
• Portfolio management & value proposition generation
• Business intelligence & Big Data
• Organizational design and change management

INNOVATION
• Business innovation management
• E2E innovation methodologies and processes
• User-centred design & open innovation

MARKETING
• Branding & positioning
• Digital marketing & communications
• Omnichannel strategy & content marketing

THOUGHT LEADERSHIP
• Stakeholder and team leadership & management
• Public speaking & writing
• Academic & teaching