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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Yoyo Nasty
Teacher Plus

Yoyo Nasty

@yoyo_nasty

Stockholm, Sweden

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  • My project in Expressive Mixed-Media Illustration: Find Your Creative Flow course. Traditional illustration, Sketching, Creativit, Artistic Drawing, Gouache Painting, and Fine Arts project by Yoyo Nasty - 02.03.2022
    • Course project
    • 19
    • 0
    • 637

    My project in Expressive Mixed-Media Illustration: Find Your Creative Flow course

    yoyo_nasty

  • Advertising Campaign for Retail Company - Åhléns. Traditional illustration, Advertising, Motion Graphics, Animation, Character Design, and Fine Arts project by Yoyo Nasty - 01.27.2022
    • 8
    • 2
    • 286

    Advertising Campaign for Retail Company - Åhléns

    yoyo_nasty

  • Artistic Illustration. Traditional illustration, Gouache Painting, Acr, lic Painting, and Botanical Illustration project by Yoyo Nasty - 06.23.2021
    • 1
    • 0
    • 127

    Artistic Illustration

    yoyo_nasty

  • Playful characters . Traditional illustration, Gouache Painting, Acr, lic Painting, and Botanical Illustration project by Yoyo Nasty - 08.09.2021
    • 5
    • 0
    • 306

    Playful characters

    yoyo_nasty

  • Botanical paintings. Traditional illustration, Acr, lic Painting, Botanical Illustration, Gouache Painting, Matte Painting, and Color Theor project by Yoyo Nasty - 08.09.2021
    • 3
    • 0
    • 285

    Botanical paintings

    yoyo_nasty

  • Patterns. Traditional illustration, and Pattern Design project by Yoyo Nasty - 08.02.2021
    • 2
    • 0
    • 144

    Patterns

    yoyo_nasty

  • Face filters. Traditional illustration, 2D Animation, Animation, Motion Graphics, and Gouache Painting project by Yoyo Nasty - 06.23.2021
    • 2
    • 0
    • 154

    Face filters

    yoyo_nasty

  • Book illustrations. Traditional illustration, Collage, and Gouache Painting project by Yoyo Nasty - 08.09.2021
    • 2
    • 0
    • 278

    Book illustrations

    yoyo_nasty

  • Exhibition posters for Museum. Traditional illustration, Fine Arts, Interior Architecture, Painting, Creativit, Digital Painting, and Gouache Painting project by Yoyo Nasty - 06.23.2021
    • 1
    • 0
    • 134

    Exhibition posters for Museum

    yoyo_nasty

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  3. Yoyo Nasty

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