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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Yolanda Pérez Sánchez

Yolanda Pérez Sánchez

@yolan

Diseño e ilustración

Manchester, United Kingdom

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  • Una artista a tiempo parcial. Fine Arts, Acr, lic Painting, and Creativit project by Yolanda Pérez Sánchez - 01.27.2024
    • 0
    • 0
    • 97

    Una artista a tiempo parcial

    yolan

  • Ilustración abstracta. Creativit, Traditional illustration, and Vector Illustration project by Yolanda Pérez Sánchez - 11.15.2019
    • 2
    • 0
    • 152

    Ilustración abstracta

    yolan

  • Manchester Flat 332. Painting project by Yolanda Pérez Sánchez - 11.24.2017
    • 2
    • 0
    • 132

    Manchester Flat 332

    yolan

  • Ilustraciones + color. Traditional illustration project by Yolanda Pérez Sánchez - 02.01.2017
    • 2
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    • 279

    Ilustraciones + color

    yolan

  • Ink, Ink and more Ink. Traditional illustration project by Yolanda Pérez Sánchez - 12.14.2016
    • 1
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    • 149

    Ink, Ink and more Ink

    yolan

  • No escuches, no hables, no mires. Comic, Character Design, and Traditional illustration project by Yolanda Pérez Sánchez - 10.12.2016
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    • 140

    No escuches, no hables, no mires

    yolan

  • Avatar. Character Design, Graphic Design, and Social Media project by Yolanda Pérez Sánchez - 09.09.2016
    • 1
    • 0
    • 107

    Avatar

    yolan

  • Goat-Cat, geo-animal. Character Design, and Traditional illustration project by Yolanda Pérez Sánchez - 08.07.2016
    • 4
    • 0
    • 149

    Goat-Cat, geo-animal

    yolan

  • ¡Peligro, niño leyendo!. Character Design, Graphic Design, and Traditional illustration project by Yolanda Pérez Sánchez - 07.26.2016
    • 2
    • 0
    • 118

    ¡Peligro, niño leyendo!

    yolan

  • ¡Mi nuevo avatar ya está aquí!. Character Design, and Traditional illustration project by Yolanda Pérez Sánchez - 06.20.2016
    • 3
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    • 97

    ¡Mi nuevo avatar ya está aquí!

    yolan

  • Crazy colours!. Character Design, and Traditional illustration project by Yolanda Pérez Sánchez - 06.10.2016
    • 2
    • 2
    • 87

    Crazy colours!

    yolan

  • Laugh or cry?. Traditional illustration project by Yolanda Pérez Sánchez - 05.29.2016
    • 2
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    • 89

    Laugh or cry?

    yolan

  • Slipper. Traditional illustration project by Yolanda Pérez Sánchez - 05.06.2016
    • 2
    • 0
    • 91

    Slipper

    yolan

  • Blue Fish. Traditional illustration project by Yolanda Pérez Sánchez - 05.02.2016
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    • 108

    Blue Fish

    yolan

  • So many liars!. Traditional illustration project by Yolanda Pérez Sánchez - 04.28.2016
    • 3
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    • 79

    So many liars!

    yolan

  • Tipo Y. Traditional illustration project by Yolanda Pérez Sánchez - 04.24.2016
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    • 90

    Tipo Y

    yolan

  • Weepy. Character Design project by Yolanda Pérez Sánchez - 04.21.2016
    • 1
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    • 94

    Weepy

    yolan

  • The Skull: The Change. Traditional illustration project by Yolanda Pérez Sánchez - 03.24.2016
    • 2
    • 0
    • 88

    The Skull: The Change

    yolan

  • I am coming. Character. Character Design, and Traditional illustration project by Yolanda Pérez Sánchez - 03.20.2016
    • 2
    • 0
    • 90

    I am coming. Character

    yolan

  • Mi Proyecto del curso: Caracteres con carácter. Br, ing, Identit, Design, Graphic Design, T, and pograph project by Yolanda Pérez Sánchez - 02.24.2016
    • Course project
    • 2
    • 0
    • 246

    Mi Proyecto del curso: Caracteres con carácter

    yolan

  • Fruit. Traditional illustration project by Yolanda Pérez Sánchez - 01.28.2016
    • 2
    • 0
    • 111

    Fruit

    yolan

  • Mi Proyecto del curso: Ilustración original de tu puño y tableta. Arts, Crafts, Design, and Traditional illustration project by Yolanda Pérez Sánchez - 01.09.2016
    • Course project
    • 7
    • 0
    • 258

    Mi Proyecto del curso: Ilustración original de tu puño y tableta

    yolan

  • Invasion 2016. Design, and Traditional illustration project by Yolanda Pérez Sánchez - 01.01.2016
    • 2
    • 0
    • 116

    Invasion 2016

    yolan

  • Aprendiendo pintura digital.. Design, and Traditional illustration project by Yolanda Pérez Sánchez - 03.31.2015
    • 2
    • 0
    • 100

    Aprendiendo pintura digital.

    yolan

View yolan's profile
  1. Creatives
  2. Manchester, United Kingdom
  3. Design in Manchester, United Kingdom
  4. Yolanda Pérez Sánchez

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