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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Yeve Drovossekova

Yeve Drovossekova

@yeve

Praga, Czechia

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    Mirko Santangelo Mirko Santangelo @mirkosantangelo Creative Director, Designer, Figma Community Advocate New York, United States
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    • Design
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    • Visual Expressions. Graphic Design, T, pograph, Creativit, and 3D project by Mirko Santangelo - 12.14.2023
    • The F-Suite. UX / UI, Web Design, and Art Direction project by Mirko Santangelo - 12.14.2023
    • Substance. UX / UI, Web Design, and Art Direction project by Mirko Santangelo - 12.14.2023
    • Social House. UX / UI, Web Design, and Art Direction project by Mirko Santangelo - 12.14.2023
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    Mauro Martins Mauro Martins @mauromartins Designer Gráfico e Ilustrador Autoral Distrito Federal, Brazil
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    37,249
    • Traditional illustration
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    • ELEPHANT PARADE // ART EXHIBITION. Street Art, Fine Arts, Artistic Drawing, Traditional illustration, and Painting project by Mauro Martins - 04.16.2020
    • ESPN // SUPER BOWL 2020 CAMPAIGN. Graphic Design, Traditional illustration, Digital Illustration, and Vector Illustration project by Mauro Martins - 04.15.2020
    • TASTILLERY // PACKAGING ILLUSTRATION. Graphic Design, Traditional illustration, Vector Illustration, and Packaging project by Mauro Martins - 03.01.2016
    • ART OF PLAY  // DECK OF CARDS COLLECTION. Product Design, Graphic Design, Traditional illustration, Vector Illustration, and Packaging project by Mauro Martins - 12.01.2018
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    Mohamed Chahin Mohamed Chahin @mchahin Brand Designer/3D artist Berlin, Germany
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    • Little Possessed Dude (collab with Jetpacks & Rollerskates). Traditional illustration, 3D, and 3D Character Design project by Mohamed Chahin - 11.01.2021
    • Megaman Foes. Traditional illustration, Design, and 3D project by Mohamed Chahin - 11.05.2021
    • An Otter Planet . 3D, and 3D Modeling project by Mohamed Chahin - 04.10.2018
    • Mr. Potato Head. 3D, 3D Character Design, and 3D Modeling project by Mohamed Chahin - 01.09.2019
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    Eunice Adeyi Eunice Adeyi @eunicifyart Artist and illustrator Newcastle upon Tyne, United Kingdom
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    • Traditional illustration
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    • Character illustration . Traditional illustration, Character Design, and Concept Art project by Eunice Adeyi - 06.23.2022
    • Character development of my course OC. Design project by Eunice Adeyi - 06.14.2022
    • If my characters were in Squid game.. Traditional illustration, Character Design, and Digital Illustration project by Eunice Adeyi - 11.22.2021
    • Blue sky | Photo study . Traditional illustration, and Portrait Drawing project by Eunice Adeyi - 09.27.2021
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    Karmen Loh (Bearbrickjia) Karmen Loh (Bearbrickjia) @bearbrickjia Illustrator Selangor, Malaysia
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      • Moon Catcher. Traditional illustration project by Karmen Loh (Bearbrickjia) - 06.16.2020
      • Solace. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 10.23.2019
      • Daisy Drops. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 09.25.2019
      • Mrsuicidesheep commission - Clementine. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 08.22.2019
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      Carlos Sifuentes Haro Carlos Sifuentes Haro @c17vfx Digital Artist / CG Generalist Lima, Peru
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      • ZBrush Study. 3D Modeling project by Carlos Sifuentes Haro - 11.20.2016
      • Bears. 3D Character Design project by Carlos Sifuentes Haro - 11.20.2020
      • Clocks. 3D, and 3D Animation project by Carlos Sifuentes Haro - 11.20.2020
      • Raton Perez. 2D Animation, and 3D project by Carlos Sifuentes Haro - 11.20.2020
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      Brellias Brellias @brellias Artista Digital y 3D Tulsa, Chile
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      25,661
      • Design
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      • Mi Proyecto del curso: Ilustración fantástica 3D con Blender. 3D, and Concept Art project by Brellias - 02.03.2021
      • Lift-off. 3D, Concept Art, and Digital Illustration project by Brellias - 09.14.2020
      • Colossus. 3D, Concept Art, and Digital Illustration project by Brellias - 06.06.2020
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      Carmen García Huerta Carmen García Huerta @carmen_garcia_huerta Madrid, Spain
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      8,168
        • Año nuevo chino EL CORTE INGLÉS. Traditional illustration, and Advertising project by Carmen García Huerta - 02.01.2018
        • Catálogo lujo EL CORTE INGLÉS. Traditional illustration, and Advertising project by Carmen García Huerta - 09.24.2018
        • SUÁREZ Colecciones II. Traditional illustration, and Advertising project by Carmen García Huerta - 09.24.2016
        • SUÁREZ Colecciones. Traditional illustration, and Advertising project by Carmen García Huerta - 06.20.2018
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        Patricio Betteo Patricio Betteo @patriciobetteo Ilustrador Santiago de Querétaro, Mexico
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        142,557
        • Painting
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        • CHARACTER DESIGN. Traditional illustration project by Patricio Betteo - 09.17.2019
        • Digital painting in Photoshop. Digital Illustration project by Patricio Betteo - 10.30.2018
        • ILUSTRACIÓN. Traditional illustration project by Patricio Betteo - 06.01.2017
        • DIGITAL PAINTINGS. Painting, and Traditional illustration project by Patricio Betteo - 06.01.2017
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        Jean Fraisse Jean Fraisse @jbfraisse Director de Arte para películas de animación Santiago de Querétaro, Mexico
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        177,555
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        • My project in Drawing 101: Introduction to Digital Illustration course. Traditional illustration, Drawing, Digital Illustration, and Digital Drawing project by Jean Fraisse - 06.22.2021
        • My project in Introduction to Digital Painting course. Fine Arts, Painting, Digital Illustration, Digital Drawing, and Digital Painting project by Jean Fraisse - 06.22.2021
        • Final Project - Character Design for Video Games and Animation Course. Character Design project by Jean Fraisse - 02.21.2019
        • Space travelers. Concept Art project by Jean Fraisse - 02.21.2019
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        Samuel Smith Samuel Smith @samuelsmith Visual Development/Color Artist for Animation Lila, France
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        34,473
        • Traditional illustration
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        • Klaus - Color Keys. Concept Art project by Samuel Smith - 06.20.2020
        • Fanarts. Traditional illustration project by Samuel Smith - 06.20.2020
        • Pirates - Short film in Development. 2D Animation, Concept Art, and Traditional illustration project by Samuel Smith - 06.20.2020
        • Various paintings. Concept Art, and Traditional illustration project by Samuel Smith - 06.19.2020
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        Alex Hillkurtz Alex Hillkurtz @alexhillkurtzart París, France
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        • Some of my latest paintings.... Traditional illustration, Architecture, Fine Arts, L, scape Architecture, Painting, Sketching, and Watercolor Painting project by Alex Hillkurtz - 05.16.2022
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