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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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wendigone

wendigone

@wendigone

Seattle, United States

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    Jesper Ejsing Jesper Ejsing @ejsing Copenhagen, Denmark
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    11,621
      • Sketching dynamic illustrations. Traditional illustration, and Sketching project by Jesper Ejsing - 04.14.2023
      • Augury Raven. Traditional illustration, Acr, and lic Painting project by Jesper Ejsing - 03.24.2023
      • Kings and Queens. Traditional illustration, and Digital Painting project by Jesper Ejsing - 02.27.2023
      • Five things that I have learnt . Traditional illustration, Acr, and lic Painting project by Jesper Ejsing - 02.17.2023
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      Domestika Domestika @domestika Berkeley, United States
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        Deb JJ Lee Deb JJ Lee @jdebbiel New York, United States
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        12,614
        • Traditional illustration
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        • Phantom of the Opera demo piece. Traditional illustration project by Deb JJ Lee - 03.19.2023
        • MOB PSYCHO 100. Traditional illustration project by Deb JJ Lee - 03.19.2023
        • Morning Due. Traditional illustration project by Deb JJ Lee - 03.19.2023
        • Japanese Breakfast Poster. Traditional illustration project by Deb JJ Lee - 03.19.2023
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        Elena G. Bansh Elena G. Bansh @elena_bansh Illustrator and Animator Milán, Italy
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        2,256
        • Traditional illustration
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        • Korean Market - Illustration Process & WIP. Character Design, Traditional illustration, and Digital Illustration project by Elena G. Bansh - 04.01.2024
        • Harley Quinn #37 - DC Comics. Comic, Character Design, Stor, and telling project by Elena G. Bansh - 01.31.2024
        • the Fish Heads - Illustration Process . Traditional illustration, and Character Design project by Elena G. Bansh - 12.03.2022
        • Yokai - Character Design. Traditional illustration, and Character Design project by Elena G. Bansh - 11.24.2022
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        Carla Bonomini Carla Bonomini @minicarbono Berlin, Germany
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        • Photography
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        • Autopromoción para Creativos: ideas para compartir tu proyecto final. Marketing, Social Media, Stor, telling, Digital Marketing, Content Marketing, Facebook Marketing & Instagram Marketing project by Carla Bonomini - 06.01.2023
        • Mi proyecto del curso: Passion project: haz realidad tu proyecto creativo. Creative Consulting, Design Management, Marketing, Content Marketing, and Communication project by Carla Bonomini - 03.01.2020
        • A Pulmón (AstraZeneca). Video, Video Editing, Stor, and telling project by Carla Bonomini - 02.17.2022
        • Penguin Random House. Social Media, Photograph, Product Photograph, Br, and Strateg project by Carla Bonomini - 02.17.2022
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        Ramona Wultschner Ramona Wultschner @ramonnelli Neuss, Germany
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        • Digital Painting
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        • Final Project: Atmospheric Scenes in Procreate: Paint with Color and Light. Traditional illustration, and Digital Illustration project by Ramona Wultschner - 01.26.2022
        • Plain Air. Gouache Painting, and Painting project by Ramona Wultschner - 12.19.2021
        • Dragons, Mermaids and other fantasy creatures. Traditional illustration, Character Design, Painting, and Digital Illustration project by Ramona Wultschner - 12.19.2021
        • Childrensbook - Emma. Traditional illustration, and Children's Illustration project by Ramona Wultschner - 12.19.2021
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        Raahat Kaduji Raahat Kaduji @raahatkaduji Illustrator and Author Oxford, United Kingdom
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        2,159
        • Digital Illustration
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        • Autumn animal character. Children's Illustration, Traditional illustration, Digital Illustration, Pencil Drawing, and Character Design project by Raahat Kaduji - 09.14.2025
        • Sketchbook. Sketching, and Sketchbook project by Raahat Kaduji - 03.07.2023
        • Animal Characters. Traditional illustration, and Character Design project by Raahat Kaduji - 03.07.2023
        • Whales - Illustration for Wacom. Traditional illustration project by Raahat Kaduji - 02.28.2020
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        Clàudia Cánovas Clàudia Cánovas @aplumstudio Branding & desarrollo web Reus, Spain
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        • Mi proyecto del curso: Canva de 0 a 100: crea diseños de forma profesional. Br, ing, Identit, Graphic Design, Web Design, and Social Media Design project by Clàudia Cánovas - 01.09.2023
        • Desarrollo web Vanesa Alvarez. Design, and Web Design project by Clàudia Cánovas - 03.03.2022
        • Material gráfico para Canva. Design project by Clàudia Cánovas - 07.02.2022
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        Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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        277,774
        • Design
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        • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
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        Sara Gaiaudi Sara Gaiaudi @taylor_ross1 Freelance Illustrator Pisa, Italy
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        16,985
          • My course project: Kawaii-style story illustration. Traditional illustration, Character Design, Digital Illustration, and Manga project by Sara Gaiaudi - 09.23.2021
          • Cute Patterns. Traditional illustration, and Design project by Sara Gaiaudi - 07.07.2021
          • Black Cat - T-shirt Project. Traditional illustration, and Design project by Sara Gaiaudi - 07.07.2021
          • Ellie's Adventures in Wonderland. Traditional illustration project by Sara Gaiaudi - 07.07.2021
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          Brad Woodard Brad Woodard @bravethewoods Illustrator & Graphic Designer Boise, United States
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          150,681
          • Art Direction
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          • Best of Friends. Traditional illustration project by Brad Woodard - 08.19.2021
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          • Vintage Camp Scene. Traditional illustration project by Brad Woodard - 08.19.2021
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          Nemupan Nemupan @nemupan Tulsa, Chile
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          • Anime NYC Illustration. Traditional illustration project by Nemupan - 04.16.2023
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          • Merch: Totebag. Traditional illustration project by Nemupan - 04.16.2023
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          Nicholas Kole (nkole) Nicholas Kole (nkole) @nkole Illustrator & Character Designer North Vancouver, Canada
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          Becky Cas Becky Cas @beckycas Freelance Illustrator Herisau, Switzerland
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          • Totally Kawaii. Traditional illustration project by Becky Cas - 05.30.2022
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          • CASETiFy Collab. Traditional illustration project by Becky Cas - 03.18.2022
          • My First Trip. Traditional illustration project by Becky Cas - 03.18.2022
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          Catalina Carlesi Catalina Carlesi @alpaca_carlesi Tulsa, Chile
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          • Digital Painting
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          • Red Riding Hood for Huion Review. Traditional illustration project by Catalina Carlesi - 05.26.2023
          • Omocha! . Traditional illustration project by Catalina Carlesi - 05.23.2023
          • Character Design. Traditional illustration project by Catalina Carlesi - 05.23.2023
          • Year of The Rabbit. Traditional illustration project by Catalina Carlesi - 05.23.2023
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