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    How to Create Color Palettes with a Narrative

    Latest blog post

    How to Create Color Palettes with a Narrative

    Learn how to choose, combine, and organize colors in a creative project to convey emotions, enhance a mood, and tell a story with greater intent There are creative decisions that the audience perceives even before they pay attention to an illustration, a photograph, or a poster. Color is one of them. An image can convey calm, unease, nostalgia, or energy in a matter of seconds—long before we stop to analyze its composition or content. That’s why choosing a color palette shouldn’t be limited to simply combining shades that are pleasing to the eye. Colors also build meaning: they help define a project’s personality, distinguish characters or spaces, accompany the evolution of a story, and guide the viewer’s gaze toward what truly matters. However, it’s common to start the creative process by opening a color tool and testing random combinations. The result may be an attractive palette, but one that’s disconnected from the project’s intent. In this article, you’ll discover how to create color palettes with narrative meaning, learning to make more conscious color choices. We’ll explore what questions to ask yourself before choosing a single shade, how to build a palette step by step, and how to use color to reinforce the story you want to tell—whether in an illustration, a visual identity, a photograph, or an audiovisual piece.

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Wendel Assis

Wendel Assis

@wendelassi

São Paulo, Brazil

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Wendel Assis

Courses

  • Agenda Organization for Energy and Time Management. Marketing, and Business course by Hanoi Morillo

    Agenda Organization for Energy and Time Management

    A course by Hanoi Morillo

    Marketing, and Business

  • Storytelling for Short Film Screenplays. Photography, Video, and Writing course by Lud Mônaco

    Storytelling for Short Film Screenplays

    A course by Lud Mônaco

    Photography, Video, and Writing

See all their courses

Course lists

  • Empreendedorismo Empreendedorismo Empreendedorismo

    Empreendedorismo

    A list by Wendel Assis

    0
  • Direção Direção Direção

    Direção

    A list by Wendel Assis

    0
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Projects

  • Meu projeto do curso: Organização de agenda para gestão de tempo e energia. Creative Consulting, Design Management, Marketing, Management, and Productivit project by Wendel Assis - 04.08.2023
  • Não Negue Ternura - Zé Manoel feat. Luedji Luna (Dir. Gil Alves e Wendel Assis). Music, Film, Video, TV, Film, Video, Audiovisual Production, Filmmaking, and Script project by Wendel Assis - 05.26.2022

Professional listing

  • Wendel Assis – @wendelassi
  • Open to job opportunities, freelance in: Salvador, Brazil
    • Photography
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Joined March 2021
7
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  • Lud Mônaco
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  • Hanoi Morillo
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Recent projects
  • Meu projeto do curso: Organização de agenda para gestão de tempo e energia. Creative Consulting, Design Management, Marketing, Management, and Productivit project by Wendel Assis - 04.08.2023

    Meu projeto do curso: Organização de agenda para gestão de tempo e energia

    wendelassi

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  • Não Negue Ternura - Zé Manoel feat. Luedji Luna (Dir. Gil Alves e Wendel Assis). Music, Film, Video, TV, Film, Video, Audiovisual Production, Filmmaking, and Script project by Wendel Assis - 05.26.2022

    Não Negue Ternura - Zé Manoel feat. Luedji Luna (Dir. Gil Alves e Wendel Assis)

    wendelassi

    • 308
    • 7
    • 0

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