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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Verónica Rodríguez Torres

Verónica Rodríguez Torres

@verort

Mexico City, Mexico

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    Gimena Romero Gimena Romero @gimenaromero Mexico City, Mexico
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    • Mi Proyecto del curso: Bordado contemporáneo con puntos tradicionales mexicanos. Arts, Crafts, Embroider, Fiber Arts, and Textile Design project by Gimena Romero - 04.21.2022
    • Spring Spell. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
    • Conjuro de Hilo. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
    • Sampler de pájaro. Fine Arts, and Embroider project by Gimena Romero - 05.07.2019
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    Alice Benham Alice Benham @alice_benham Winchester, United Kingdom
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    • AB Method Stationary Range. Product Design project by Alice Benham - 01.06.2021
    • Gather & Grow Retreat. Education project by Alice Benham - 01.18.2019
    • Starting The Conversation Podcast. Content Marketing project by Alice Benham - 02.18.2018
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    Natalia Belda de lama Natalia Belda de lama @natalia_natalita Madrid, Spain
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    • Blanca Suarez en el Festival de Málaga, Alfombra roja. Photograph, and Events project by Natalia Belda de lama - 03.24.2022
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    • Mi Proyecto del curso: Maquillaje profesional para sesiones de fotos. Film, Video, TV, Art Direction, Fashion Design, Fashion Photograph, and Portrait Photograph project by Natalia Belda de lama - 02.02.2022
    • Premios Fotogramas , Blanca Suarez. Film, Video, and TV project by Natalia Belda de lama - 11.16.2021
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    Julieta Contreras Bravo Julieta Contreras Bravo @julieta_contreras La Plata, Argentina
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      • Mi proyecto del curso: Diseño y confección de lencería. Fashion Design, Sewing, DIY, Patternmaking, and Dressmaking project by Julieta Contreras Bravo - 11.10.2022
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      Geonna Snyder Geonna Snyder @theartge SFX Makeup Artist Middletown, United States
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      • Heart Makeup Tutorial. Makeup, Character Design, Film, Video, and TV project by Geonna Snyder - 02.15.2025
      • My project for course: 3D Prosthetic Makeup: Realism in Fantasy. Makeup project by Geonna Snyder - 10.31.2024
      • Beetlejuice Jacket DIY. Film, Video, TV, Accessor, Design, Character Design, Costume Design, Arts, and Crafts project by Geonna Snyder - 09.15.2024
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      Vanessa Rozan Vanessa Rozan @vanessarozan São Paulo, Brazil
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        • Youtube. Film, Video, TV, and YouTube Marketing project by Vanessa Rozan - 10.01.2020
        • Escola - Liceu de Maquiagem. Education project by Vanessa Rozan - 02.06.2009
        • Marca - #MaquiaeFala para Vult Cosmetica. Film, Video, TV, and YouTube Marketing project by Vanessa Rozan - 01.01.2019
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        Connie Lim Connie Lim @_connielim_ Fashion Illustrator Los Angeles, United States
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        • Gucci Collage. Collage, Drawing, Traditional illustration, and Painting project by Connie Lim - 04.28.2021
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        Jessica Durrant Jessica Durrant @jessillustrator Fashion & Beauty Illustrator Atlanta, United States
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          • Kérastase Paris Book of Braids . Traditional illustration, and Painting project by Jessica Durrant - 05.05.2015
          • Shape Magazine & Marie Claire Magazine . Traditional illustration project by Jessica Durrant - 07.24.2023
          • Lancome Women's Day Artwork . Traditional illustration project by Jessica Durrant - 07.24.2023
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          Andrea Mendez Andrea Mendez @mendez_nieto Mexico City, Mexico
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          • Elle Fashion Story. Fashion Photograph project by Andrea Mendez - 01.16.2023
          • Bad Hombre Fashion Editorial Ft. Tiffany & Co.. Photograph project by Andrea Mendez - 01.16.2023
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          Frederike Matthäus Frederike Matthäus @frediseemannsgarn Hildesheim, Germany
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          • Nähmaschinentechniken für Anfänger • Das Schnittmuster als kurze Jacke mit gerafftem Ärmel nähen. Sewing project by Frederike Matthäus - 11.24.2023
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          Juliet Uzor Juliet Uzor @julietuzor Dressmaker, Sewing Content Creator London, United Kingdom
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          Angela Kusen Angela Kusen @angela_kusen Art Director & Fashion Stylist Lima District, Peru
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          BATTASSI BATTASSI @battassi "Somos Francisco Batta y Alberto Tassinari, fundadores de BATTASSI, un estudio ítalo-mexicano de moda y diseño con 14 años de experiencia. Convertimos ideas en realidad, elevando el estándar del diseño en México y asesorando a 50+ marcas internacionales. León, Mexico
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          • Barbie por BATTASSI. Shoe Design, Drawing, Pencil Drawing, Creativit, Sketching, and Fashion Design project by BATTASSI - 07.17.2023
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          Karen Barbé Karen Barbé @karenbarbe Chicago, United States
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          • Punto de cruz y cartón. Embroider, and Design project by Karen Barbé - 09.07.2018
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          Lantoki Lantoki @lantoki Barcelona, Spain
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          • Mi Proyecto del curso: Técnicas de patronaje para replicar tus prendas favoritas. Design, Fashion Design, Sewing, and DIY project by Lantoki - 04.30.2021
          • Summer 2018 Collection.  project by Lantoki - 03.31.2020
          • Colección primavera - verano 2017 (2).  project by Lantoki - 03.31.2020
          • Colección primavera - verano 2017.  project by Lantoki - 03.31.2020
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          Julia Reyes Retana Julia Reyes Retana @julitareyes Mexico City, Mexico
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          • Un vestido muy especial . Sewing project by Julia Reyes Retana - 11.20.2019
          • Me made may 2018. Sewing, and Creativit project by Julia Reyes Retana - 05.22.2019
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          Olga Sola Olga Sola @olgasolabenito Madrid, Spain
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          • Mi Proyecto del curso: Introducción al patrón base y transformación de pinzas. Fashion Design, Sewing, and Pattern Design project by Olga Sola - 03.07.2022
          • Mi Proyecto del curso: Introducción al patrón base y transformación de pinzas. Fashion Design, Pattern Design, Patternmaking, Dressmaking, and Sewing project by Olga Sola - 03.06.2022
          • Mi Proyecto del curso: Introducción al patrón base y transformación de pinzas. Fashion Design, Patternmaking, Dressmaking, Sewing, and Pattern Design project by Olga Sola - 03.06.2022
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          Jum Nakao Jum Nakao @jum São Paulo, Brazil
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            • entrevista. Design, Accessor, Design, Art Direction, Costume Design, Education, Jewelr, Design, Pattern Design, Fashion Design, Stor, telling, Embroider, and Sewing project by Jum Nakao - 02.13.2023
            • sobre. Design, Costume Design, Fine Arts, Fashion Design, Sewing, Patternmaking, Dressmaking, Fashion Illustration	, and Pattern Design project by Jum Nakao - 02.13.2023
            • retrospectiva com alguns projetos. Advertising, Art Direction, Character Design, Fine Arts, Design, Costume Design, Pattern Design, Fashion Design, Sewing, Patternmaking, Dressmaking, and Fashion Illustration	 project by Jum Nakao - 02.13.2023
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            Lupe Gajardo Lupe Gajardo @lupegajardo Diseñadora de vestuario, Directora creativa. Tulsa, Chile
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            • Lupe Gajardo Collection 2021.1. Design, Fashion Design, Costume Design, and Fashion Photograph project by Lupe Gajardo - 02.14.2021
            • Colección 2017 . Design, Fashion Design, and Costume Design project by Lupe Gajardo - 11.18.2020
            • SS Cantineras Collection. Design, Fashion Design, and Costume Design project by Lupe Gajardo - 11.18.2020
            • 10-Year Brand Campaign. Lupe Gajardo. Creativit, Design, and Costume Design project by Lupe Gajardo - 11.18.2020
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            Bina y Pepo Bina y Pepo @binaypepo Diseñadores de Vestuario Madrid, Spain
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            • El Tiempo Entre Costuras. Film, Video, TV, Costume Design, Accessor, Design, Fashion Design, and Character Design project by Bina y Pepo - 12.02.2020
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            Lisa Katnić Lisa Katnić @lisa_tv Costume Designer and Stylist Los Angeles, United States
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            6,169
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            • Urban Cone "Old School" video directed by Diane Martel. Costume Design project by Lisa Katnić - 05.06.2021
            • Charli XCX Vroom Vroom. Costume Design project by Lisa Katnić - 05.06.2021
            • Allie X "Not So Bad In LA" music video. Costume Design project by Lisa Katnić - 05.06.2021
            • Amber Wagner for Salty Magazine Photographed by Thom Kerr. Costume Design project by Lisa Katnić - 04.28.2021
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            Clare Seal Clare Seal @clareseal Bath, United Kingdom
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            • The Real Life Money Journal. Writing project by Clare Seal - 05.14.2021
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            • The Financial Wellbeing Forum. Writing project by Clare Seal - 05.14.2021
            • Finding Financial Wellbeing When.... Writing project by Clare Seal - 05.14.2021
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            Domestika Domestika @domestika Berkeley, United States
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