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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Valentina Bermudez

Valentina Bermudez

@valentinab0911

Bogota, Colombia

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    Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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      • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
      • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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      Ada Zielinska Ada Zielinska @ada_zielinska_studio Gdańsk, Poland
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      7,038
        • Cover designs. Design, Traditional illustration, Digital Illustration, and Music project by Ada Zielinska - 02.06.2022
        • Illustrations for Levi's. Traditional illustration, Design, and Digital Illustration project by Ada Zielinska - 02.06.2022
        • Backpacks project for Ucon Acrobatics. Design, Traditional illustration, and Graphic Design project by Ada Zielinska - 02.06.2022
        • Bedding set project for FOONKA. Traditional illustration, Design, Graphic Design, Product Design, and Digital Illustration project by Ada Zielinska - 02.06.2022
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        Yasmin Islas Domínguez Yasmin Islas Domínguez @yasmini Mexico City, Mexico
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        30,355
        • Traditional illustration
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        • Portraits. Traditional illustration, 3D Modeling, and Character Design project by Yasmin Islas Domínguez - 06.29.2020
        • Mini. 3D Modeling, and Traditional illustration project by Yasmin Islas Domínguez - 04.12.2021
        • Zodiac. Traditional illustration, Character Design, and 3D Modeling project by Yasmin Islas Domínguez - 11.05.2020
        • Quill Animation: Crocodile. Animation, and 3D Animation project by Yasmin Islas Domínguez - 09.09.2019
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        Camille Boldt Camille Boldt @camilleboldt Neuchâtel, Switzerland
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        13,178
        • 3D
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        • Living Nature. 3D, Architecture, Design, Animation, and 3D Animation project by Camille Boldt - 08.17.2021
        • Experimental interiors and exteriors by the sea. 3D, Architecture, Design, Furniture Design, and Making project by Camille Boldt - 08.17.2021
        • Experimental interiors with curtains. 3D, Architecture, Art Direction, and Design project by Camille Boldt - 08.17.2021
        • Portfolio. 3D, Architecture, Digital Architecture & Interior Architecture project by Camille Boldt - 04.26.2021
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        Paulo Filipe Souza Paulo Filipe Souza @pfsouza São João Del Rei, Brazil
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        19,234
        • Design
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        • ScentyMenthy. 3D, Animation, Character Design, and Advertising project by Paulo Filipe Souza - 05.21.2021
        • Puma #eKingPelé. 3D, 3D Character Design, and Advertising project by Paulo Filipe Souza - 12.16.2019
        • Avon 3D Packshots. 3D, and Advertising project by Paulo Filipe Souza - 08.20.2020
        • Watermelloons - Watch your head!. 3D, and 3D Animation project by Paulo Filipe Souza - 08.25.2019
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        Brellias Brellias @brellias Artista Digital y 3D Tulsa, Chile
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        25,661
        • Design
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        • Mi Proyecto del curso: Ilustración fantástica 3D con Blender. 3D, and Concept Art project by Brellias - 02.03.2021
        • Lift-off. 3D, Concept Art, and Digital Illustration project by Brellias - 09.14.2020
        • Colossus. 3D, Concept Art, and Digital Illustration project by Brellias - 06.06.2020
        • Wanderers. 3D, Concept Art, and Art Direction project by Brellias - 06.22.2020
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        Daniel Romero / Tuux Daniel Romero / Tuux @daniel_romero_valencia Diseñador industrial Mexico City, Mexico
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        44,169
        • Woodworking
        • Architecture
        • Chapultepec Macro Model — Environmental Culture Center. Design, Industrial Design, and Woodworking project by Daniel Romero / Tuux - 07.16.2024
        • La Ribereña Environmental Recreational Space. Design & Industrial Design project by Daniel Romero / Tuux - 07.16.2024
        • Mi Proyecto del curso: Diseño y producción de mobiliario personalizable con router CNC. Furniture Design, Making, Industrial Design, Product Design, and Woodworking project by Daniel Romero / Tuux - 11.17.2021
        • Banco y banquito tijuana . Woodworking, Furniture Design, Making, Product Design & Industrial Design project by Daniel Romero / Tuux - 10.06.2020
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        Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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        705,464
        • Matte Painting
        • Concept Art
        • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
        • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
        • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
        • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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        Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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        400,667
        • Design
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        • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
        • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
        • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
        • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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