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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Valeria Giassi

Valeria Giassi

@valejax

Bergamo, Italy

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    Daria Solak Daria Solak @daria_solak_illustrations London, United Kingdom
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      • My project for course: Playful Illustration with Watercolor & Colored Pencils. Traditional illustration, Painting, Watercolor Painting, Portrait Drawing, and Colored Pencil Drawing project by Daria Solak - 05.04.2023
      • various prints. Traditional illustration project by Daria Solak - 11.16.2022
      • sticker designs. Traditional illustration project by Daria Solak - 11.16.2022
      • scrunchies XXL. Traditional illustration, and Product Design project by Daria Solak - 11.16.2022
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      Linda Skuja Linda Skuja @linda_skuja Riga, Latvia
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      9,457
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      • Atvasara wrap top crochet pattern. Crochet, Arts, and Crafts project by Linda Skuja - 05.30.2023
      • Mist Cami crochet pattern. Crochet, Arts, and Crafts project by Linda Skuja - 05.30.2023
      • Pylos Tunisian Hat. Arts, Crafts, and Crochet project by Linda Skuja - 12.21.2022
      • Goldenrod Sweater crochet pattern. Arts, Crafts, and Crochet project by Linda Skuja - 03.08.2022
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      Morgane Mathieu Morgane Mathieu @trustthemojo París, France
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      4,987
      • Arts & Crafts
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      • Mon projet du cours : Les secrets du tricot à plat et circulaire. Knitting, and Textile Design project by Morgane Mathieu - 04.14.2022
      • baby rainbow blanket. Arts, and Crafts project by Morgane Mathieu - 04.08.2022
      • WATERFALL CARDIGAN. Arts, and Crafts project by Morgane Mathieu - 12.13.2021
      • SEASHELL SHAWL. Arts, and Crafts project by Morgane Mathieu - 12.13.2021
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      Laura Dalgaard Laura Dalgaard @lauradalgaard Knitwear design Copenhagen, Denmark
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      • Vermouth sweater and vest. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
      • Knitting patterns. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
      • House of Tomorrow (Graduation project). Arts, and Crafts project by Laura Dalgaard - 11.29.2021
      • Caught in the knit. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
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      Príncipe del Crochet Príncipe del Crochet @principe_del_crochet Tejedor Ovalle, Chile
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      • Character Design
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      • PINO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
      • ACEBO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
      • AMANITA. Fiber Arts project by Príncipe del Crochet - 01.14.2021
      • PENNYWISE . Fiber Arts project by Príncipe del Crochet - 01.13.2021
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      Marie Castro Marie Castro @marie_castro Criadora de conteúdo DIY, Artesã e co-founder no Moira App São Paulo, Brazil
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      • Adaptação do projeto final do meu curso . Arts, and Crafts project by Marie Castro - 02.15.2022
      • My Course's Final Project . Arts, Crafts, Costume Design, and Crochet project by Marie Castro - 02.02.2022
      • Crochet top. Crochet, Arts, and Crafts project by Marie Castro - 01.26.2022
      • Blusa Pipoca. Crochet project by Marie Castro - 04.17.2021
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      Ofelia & Antelmo Ofelia & Antelmo @ofeliayantelmo Mexico City, Mexico
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      • Vería /2014/ Proyecto que hice en la universidad CENTRO con el que me inicié en el bordado a mano. Se presentó en el Premiere Vision de São Paulo y su versión en organdí blanco en la CDMX en el museo Franz mayer dentro del festival ASVOF. . Arts, Crafts, Embroider, and Fashion Design project by Ofelia & Antelmo - 10.09.2014
      • Memorias Bordadas/ Proyecto realizado con el apoyo de la beca de Jóvenes Creadores del FONCA 2018- 2019/ Fotografías tomadas en distintas playas de México dictan un camino de colores y texturas para su traducción al textil. . Fine Arts, Embroider, Photograph, Arts, Crafts, Textile D, and eing project by Ofelia & Antelmo - 10.22.2019
      • Wearable Art / Handcrafted, reversible, one-size-fits-all garments. Hand-embroidered with the help of urban artisans. . Arts, Crafts, and Embroider project by Ofelia & Antelmo - 10.22.2019
      • Textile art / hand-embroidered textile canvases . Arts, Crafts, Fine Arts, and Embroider project by Ofelia & Antelmo - 10.22.2019
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      Laura peSeta Laura peSeta @peseta Madrid, Spain
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      4,720
      • Creative Consulting
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      • Blusón multitalla 36-46 estampado Bicolor.  project by Laura peSeta - 10.28.2021
      • Blusón multitalla 36-46 estampado Rayas.  project by Laura peSeta - 10.28.2021
      • Blusón multitalla 36-46 estampado Algas.  project by Laura peSeta - 10.28.2021
      • Blusón multitalla 36-46 estampado Piedras.  project by Laura peSeta - 10.28.2021
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      Fabric Fabric @holafabric Diseñadora de indumentaria y textiles Buenos Aires, Argentina
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      25,878
      • Fiber Arts
      • The sewing box magazine . Arts, Crafts, and Fiber Arts project by Fabric - 08.08.2021
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      Alicia Recio Rodríguez Alicia Recio Rodríguez @alimaravillas Sevilla, Spain
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        • A TOPE DE CALCETINES. Fashion Design, Fiber Arts, DIY, and Crochet project by Alicia Recio Rodríguez - 09.28.2021
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        • ROCK AND DRESS. Fashion Design project by Alicia Recio Rodríguez - 04.18.2020
        • CACTUS BAG. Sewing project by Alicia Recio Rodríguez - 03.11.2020
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        Emma Friedlander-Collins Emma Friedlander-Collins @steelandstitch London, United Kingdom
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        • Stripey Sweater . Arts, Crafts, and Sewing project by Emma Friedlander-Collins - 01.03.2020
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        Carmen García de Mora Carmen García de Mora @carmengarciademora Diseñadora de tejidos y prendas de punto Madrid, Spain
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        • Mi Proyecto del curso: Diseño y tejido de prendas de punto sin costuras con agujas circulares. Accessor, Design, Fashion Design, Fiber Arts, DIY, and Knitting project by Carmen García de Mora - 12.27.2021
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        Lantoki Lantoki @lantoki Barcelona, Spain
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        • Design
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        • Mi Proyecto del curso: Técnicas de patronaje para replicar tus prendas favoritas. Design, Fashion Design, Sewing, and DIY project by Lantoki - 04.30.2021
        • Summer 2018 Collection.  project by Lantoki - 03.31.2020
        • Colección primavera - verano 2017 (2).  project by Lantoki - 03.31.2020
        • Colección primavera - verano 2017.  project by Lantoki - 03.31.2020
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        Katie Jones Katie Jones @katiejonesknit Crochet Designer Maker Hastings, United Kingdom
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        • My project in Granny Square Crochet: Make Your Own Sweater course. Fashion Design, Fiber Arts, DIY, and Crochet project by Katie Jones - 11.20.2021
        • V&A: Fashioned from Nature Exhbition . Crochet project by Katie Jones - 01.21.2018
        • Carnaby CAL. Fashion Design, and Crochet project by Katie Jones - 01.05.2020
        • CAL. Arts, and Crafts project by Katie Jones - 05.01.2020
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        Alelí Deco Crochet Alelí Deco Crochet @alelidecocrochet Totoras, Argentina
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        • Mi Proyecto del curso: Crochet: diseña y teje prendas de estilo romántico. Fashion Design, Fiber Arts, DIY, and Crochet project by Alelí Deco Crochet - 11.26.2021
        • Chaleco Malva. Design, and Crochet project by Alelí Deco Crochet - 06.28.2021
        • Mochila Magnolia. Design, and Fiber Arts project by Alelí Deco Crochet - 06.28.2021
        • Tapiz nórdico a crochet. Design, and Decoration project by Alelí Deco Crochet - 06.28.2021
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        Estefa González Estefa González @santapazienzia Diseñadora y profesora de crochet Altea, Spain
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        • BIKINI ALBIR A CROCHET. Crochet, Costume Design, Arts, and Crafts project by Estefa González - 07.01.2022
        • PATRÓN SWEATER PETITE SP. Crochet, DIY, and Fashion Design project by Estefa González - 02.25.2022
        • Mi Proyecto del curso: Crochet: diseña prendas y patrones con tejido circular. Accessor, Design, Fashion Design, Fiber Arts, DIY, and Crochet project by Estefa González - 01.10.2022
        • Mochila Vintage SP. Design, Creativit, Crochet, Fiber Arts, Accessor, and Design project by Estefa González - 11.09.2021
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