Can AI change the future of graphic design?. Artificial intelligence has burst with force into the creative world, opening an inevitable debate: is it a threat to graphic design or an opportunity to evolve? In a context where image generators, creative assistants and process automation proliferate, this question becomes increasingly relevant. Today, AI-based tools are redefining the way visual pieces are conceived, developed and produced. But beyond the technological impact, what is interesting is to analyze how this transformation affects the role of the designer. This article proposes a balanced view: understanding AI not as a substitute, but as a catalyst for professional change. How AI is impacting graphic design today. The impact of AI on graphic design is already tangible. One of its most visible applications is automatic image generation, which makes it possible to create complex visuals from textual descriptions in a matter of seconds. Tools such as Midjourney, Adobe Firefly or Canva have integrated functions that facilitate the creation of visual proposals, design variations and stylistic explorations without having to start from scratch. In addition, AI makes it possible to generate quick sketches, moodboards and initial concepts, significantly speeding up the ideation phases. In addition, repetitive tasks such as trimming, formatting and basic layout adjustments can be automated, freeing up time for more strategic tasks. Together, these tools are transforming workflows and redefining what it means to "design" today.
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Bilbao, Spain
