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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Todd Fadel

Todd Fadel

@toddfadel

Portland, United States

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    Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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    387,854
    • Traditional illustration
    • Fine Arts
    • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
    • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
    • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
    • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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    Ezequiel Torres Ezequiel Torres @ezetorr3s Director and Cell Animator Buenos Aires, Argentina
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    28,534
    • Art Direction
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    • Dinamicos. Animation project by Ezequiel Torres - 02.11.2019
    • Characters. Animation, and Drawing project by Ezequiel Torres - 02.11.2019
    • Straight Ahead. Animation, and Drawing project by Ezequiel Torres - 02.11.2019
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    Ed Vill Ed Vill @edvill Mexico City, Mexico
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    • Design
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    • Milton the Monster Comic Book. Traditional illustration, T, pograph, and Character Design project by Ed Vill - 02.03.2023
    • The World Famous Halloween Cartoon Workshop! Este martes. Traditional illustration, Art Direction, and Character Design project by Ed Vill - 10.15.2022
    • Live from Bedrock: The Record Player! 🎶 🦕 🦖. Traditional illustration, Digital Illustration, Music, Art Direction, Character Design, Comic & Instagram project by Ed Vill - 05.13.2022
    • But first, Coffee! Antes y Después . Traditional illustration, Pencil Drawing, and Digital Drawing project by Ed Vill - 05.12.2022
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    Alexis Moyano Alexis Moyano @alexismoyano Vicente López, Argentina
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    • Aventuras de Corazón Roto s01e08 "Fiebre". 2D Animation project by Alexis Moyano - 03.06.2016
    • El Gol Fantasma (FoxSports). 2D Animation project by Alexis Moyano - 06.03.2019
    • Muy Liebre. 2D Animation project by Alexis Moyano - 07.01.2016
    • Conocidos para un3tv. 2D Animation project by Alexis Moyano - 07.20.2017
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    Aurélia Durand Aurélia Durand @4ur3lia Graphic artist París, France
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    • 2D Animation
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    • Colors in motion mural in Paris Menilmontant . Traditional illustration, Fine Arts, and Painting project by Aurélia Durand - 06.09.2021
    • This book is Anti-racist. Traditional illustration project by Aurélia Durand - 06.09.2021
    • This book is Feminist. Traditional illustration project by Aurélia Durand - 06.09.2021
    • THIRTY PORTRAITS OF WOMEN WORKING AT AWS. Traditional illustration project by Aurélia Durand - 06.09.2021
  • Yaguar Visual Yaguar Visual @yaguartvisual Zaragoza, Spain
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  • Eve Buschemsky Eve Buschemsky @evejakabosky Portland, United States
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    Fernando Sica Minguillon Fernando Sica Minguillon @rimiyoho Mexico City, Mexico
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    • Future Biosphere · National Taichung Theater, Taiwan. Traditional illustration, Drawing, Creativit, 2D Animation, Filmmaking, and Digital Painting project by Fernando Sica Minguillon - 07.23.2025
    • Rimiyoho en Gala Vogue para Porsche. Digital Illustration, Creativit, 2D Animation, Digital Drawing, Digital Painting, and Animated Illustration project by Fernando Sica Minguillon - 07.23.2025
    • Nueve Vidas & Rimiyoho · Mutek Montreal 2019. Digital Illustration, Creativit, Digital Drawing, Digital Painting, 2D Animation, Animated Illustration, Audiovisual Production, and Costume Design project by Fernando Sica Minguillon - 07.23.2025
    • Mapping Festival Espíritus de Primavera 2025. Digital Illustration, Drawing, Creativit, Animation, Art Direction, Digital Drawing, 2D Animation, Digital Painting, Character Animation, and Animated Illustration project by Fernando Sica Minguillon - 07.23.2025
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