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    How to support creative women without hijacking the story (guide for brands and studios)
    Latest blog post

    How to support creative women without hijacking the story (guide for brands and studios)

    How to support creative female talent without falling into opportunism: guidelines for brands and studios. More and more brands, agencies and creative studios are expressing their intention to support female talent within industries such as design, illustration, photography or art direction. This interest responds to a reality: for decades, women have had less visibility, less access to leadership and less recognition in many creative sectors. However, a key question arises: how to support without falling into opportunism, purplewashing or appropriation of the discourse? It is not enough to launch a one-off campaign or join a conversation on specific dates. The challenge is to do it in an ethical, coherent and sustainable way. This article proposes practical guidelines for brands and studios to support creative women based on respect, responsibility and real commitment. The difference between supporting and capitalizing on a cause. Supporting means amplifying voices and generating opportunities. Capitalizing a cause means using it as a reputational tool without transforming internal practices. Appropriation of the narrative occurs when the brand is placed at the center of the narrative, using the feminist discourse as an aesthetic or strategic resource, but without ceding real space to the creators. Some common examples include one-off campaigns without continuity, empty inspirational messages or collaborations where the brand identity overshadows the invited professionals. It also happens when the external discourse does not correspond to the internal reality: salary gaps, absence of women in leadership or lack of equality protocols. Consistency between internal communication and practice is the basis of any genuine support. Without it, any action runs the risk of being perceived as opportunistic.

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Ilona Gromova

Ilona Gromova

@timbu_limbu

Boston, United Kingdom

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Ilona Gromova

I am a portraitist. I like do photorealistic portraits ,but i really want to learn other styles. Manga and anime styles are super interesting for me.

Courses

  • Cinematic Digital Illustration with Photoshop. Illustration course by Izzy Burton

    Cinematic Digital Illustration with Photoshop

    A course by Izzy Burton

    Illustration

  • Manga Illustration with Procreate. Illustration course by Liya

    Manga Illustration with Procreate

    A course by Liya

    Illustration

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Course lists

  • wanted wanted

    wanted

    A list by Ilona Gromova

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Projects

  • My project in Lighting and Color for Digital Portraits in Photoshop course. Digital Painting project by Ilona Gromova - 04.11.2021
  • My project in Digital Fantasy Portraits with Photoshop course. 2D Animation, and 3D Character Design project by Ilona Gromova - 11.24.2020

Professional listing

  • Ilona Gromova – @timbu_limbu
    • Traditional illustration
    • Fine Arts
    • Sketching
    • Comic
    • Drawing
    • Pencil Drawing
    • Digital Illustration
    • Vector Illustration
    • Infographics
    • Painting
    • Watercolor Painting
    • Artistic Drawing
    • Portrait Drawing
    • Realistic Drawing
    • Children's Illustration
    • Acrylic Painting
    See more...

Joined November 2020
7
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2
Projects
26
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1
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  • Izzy Burton
  • Liya
  • Gabriel Gomez
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Recent projects
  • My project in Lighting and Color for Digital Portraits in Photoshop course. Digital Painting project by Ilona Gromova - 04.11.2021

    My project in Lighting and Color for Digital Portraits in Photoshop course

    timbu_limbu

    • 144
    • 4
    • 1
  • My project in Digital Fantasy Portraits with Photoshop course. 2D Animation, and 3D Character Design project by Ilona Gromova - 11.24.2020

    My project in Digital Fantasy Portraits with Photoshop course

    timbu_limbu

    • 435
    • 6
    • 1

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