1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.
@tiagoretamozo2018
Dallas, Argentina
By Aarón Martínez
Design & Illustration
By Carlos Sifuentes Haro
3D, and Animation
2023 - Present
