Learn how to tell the story of the process behind your creative projects. For a long time, much of the creative work was shown only when it was finished. The sketch, the doubts, the failed tests or the changes in direction were left out of the final image. Today, however, interest is no longer focused only on the result. More and more people want to understand how an idea is born, what decisions are behind a piece and what happens between the first sketch and the final version. Showing the creative process is not only about "showing how you work". It can also generate closeness, transmit criteria and build a more honest relationship with those who follow your work. In addition, learning to explain your process forces you to take a closer look at your projects: what decisions you made, what problems appeared and what you learned along the way. This article gathers some keys to communicate the process behind your projects in a clear, useful and attractive way, without turning it into a simple accumulation of loose images.
@tbwa_
Madrid, Spain
