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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Tania Gallardo

Tania Gallardo

@tany_gm

Mesa, United States

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Tania Gallardo

Me encanta el arte y aprender cosas nuevas. He trabajado como disenador grafico y siempre me ha interesado la maniuplacion y edicion de images. Tengo experiencia profesional tambien en el campo de la fotografia, publicidad y mercadotecnia.

Courses

  • Traditional Drawing Techniques with Procreate. Illustration course by Laura Pérez

    Traditional Drawing Techniques with Procreate

    A course by Laura Pérez

    Illustration

  • Procreate: Creative Illustration Techniques. Illustration course by Vero Navarro

    Procreate: Creative Illustration Techniques

    A course by Vero Navarro

    Illustration

See all their courses

Projects

  • My project in Drawing for Beginners Level -1 course. Pencil Drawing, Drawing, and Sketchbook project by Tania Gallardo - 08.14.2020
  • My project in Figure Drawing for Beginners course. Drawing, Fine Arts, Sketching, Pencil Drawing, Realistic Drawing, and Figure Drawing project by Tania Gallardo - 09.03.2020
  • Mi Proyecto del curso: De principiante a superdibujante. Traditional illustration, Pencil Drawing, Drawing, and Design project by Tania Gallardo - 05.25.2021
  • Mi Proyecto del curso: Técnicas de ilustración artística con grafito. Pencil Drawing, Traditional illustration, Fine Arts, Drawing, Artistic Drawing, and Editorial Illustration project by Tania Gallardo - 10.20.2020
  • Mi Proyecto del curso: Técnicas experimentales de acuarela para principiantes . Traditional illustration, Fine Arts, Watercolor Painting, and Naturalistic Illustration project by Tania Gallardo - 05.22.2021

Professional listing

  • Tania Gallardo – @tany_gm
  • www.taniaritko.com
  • Open to job opportunities, freelance or contract in: Phoenix, United States
    • Design
    • Branding & Identity
    • Art Direction
    • Information Design
    • Product Design
    • Editorial Design
    • Graphic Design
    • Logo Design
    • Photography
    • Mobile Photography
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    • Photographic Lighting
    • Photography Post-production
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    • Studio Photography
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    • Food Photography
    • Commercial Photography
    • Traditional illustration
    • Sketching
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    • Pencil Drawing
    • Digital Illustration
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    • Infographics
    • Painting
    • Watercolor Painting
    • Artistic Drawing
    • Portrait Drawing
    • Calligraphy
    • Typography
    • Lettering
    • Digital Lettering
    • Collage
    See more...

Joined April 2020
25
Courses
5
Projects
76
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Following
25
  • Laura Pérez
  • Vero Navarro
  • Javirroyo
  • Brad Woodard
  • Núria Mañé
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Followers
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  • emilianareds
  • David Lapuente
Recent projects
  • My project in Drawing for Beginners Level -1 course. Pencil Drawing, Drawing, and Sketchbook project by Tania Gallardo - 08.14.2020

    My project in Drawing for Beginners Level -1 course

    tany_gm

    • 224
    • 4
    • 1
  • My project in Figure Drawing for Beginners course. Drawing, Fine Arts, Sketching, Pencil Drawing, Realistic Drawing, and Figure Drawing project by Tania Gallardo - 09.03.2020

    My project in Figure Drawing for Beginners course

    tany_gm

    • 160
    • 0
    • 1
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