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    How the Visual Identities of 5 Iconic Brands Came to Be: Coca-Cola, Nike, Starbucks, LEGO, and IBM (and What Designers Can Learn)
    Latest blog post

    How the Visual Identities of 5 Iconic Brands Came to Be: Coca-Cola, Nike, Starbucks, LEGO, and IBM (and What Designers Can Learn)

    From Coca-Cola’s lettering to the minimalism of Nike’s Swoosh: discover how five brands built recognizable visual universes and what lessons you can apply to your own branding projects A visual identity is much more than just a logo. Although the symbol or name may be the first thing that comes to mind when we think of a brand, true recognition stems from the coherent combination of many visual elements that work together over time. Colors, typefaces, shapes, illustrations, packaging, photography, graphic style, and even the way a brand adapts to new formats are all part of the same system. Brands that endure for decades do so not merely because they have an attractive logo. Their strength lies in the consistency with which they apply their identity at every touchpoint with the public. From an advertisement to a mobile app, from packaging to a physical store, each element helps reinforce a recognizable image. Analyzing the evolution of some of the world’s best-known visual identities helps us understand that good design rarely stems from a single brilliant decision. It is the result of a sustained strategy over time, capable of evolving without losing what makes a brand unique. In this article, we review five particularly relevant cases —Coca-Cola, Nike, Starbucks, LEGO, and IBM— to discover how they built memorable visual universes and what lessons can be applied to any branding project, regardless of its size.

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Tania Gallardo

Tania Gallardo

@tany_gm

Mesa, United States

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Tania Gallardo

Me encanta el arte y aprender cosas nuevas. He trabajado como disenador grafico y siempre me ha interesado la maniuplacion y edicion de images. Tengo experiencia profesional tambien en el campo de la fotografia, publicidad y mercadotecnia.

Courses

  • Traditional Drawing Techniques with Procreate. Illustration course by Laura Pérez

    Traditional Drawing Techniques with Procreate

    A course by Laura Pérez

    Illustration

  • Procreate: Creative Illustration Techniques. Illustration course by Vero Navarro

    Procreate: Creative Illustration Techniques

    A course by Vero Navarro

    Illustration

See all their courses

Projects

  • My project in Drawing for Beginners Level -1 course. Pencil Drawing, Drawing, and Sketchbook project by Tania Gallardo - 08.14.2020
  • My project in Figure Drawing for Beginners course. Fine Arts, Sketching, Pencil Drawing, Drawing, Realistic Drawing, and Figure Drawing project by Tania Gallardo - 09.03.2020
  • Mi Proyecto del curso: De principiante a superdibujante. Design, Traditional illustration, Pencil Drawing, and Drawing project by Tania Gallardo - 05.25.2021
  • Mi Proyecto del curso: Técnicas de ilustración artística con grafito. Traditional illustration, Fine Arts, Pencil Drawing, Drawing, Artistic Drawing, and Editorial Illustration project by Tania Gallardo - 10.20.2020
  • Mi Proyecto del curso: Técnicas experimentales de acuarela para principiantes . Traditional illustration, Fine Arts, Watercolor Painting, and Naturalistic Illustration project by Tania Gallardo - 05.22.2021

Professional listing

  • Tania Gallardo – @tany_gm
  • www.taniaritko.com/
  • Open to job opportunities, freelance or contract in: Phoenix, United States
    • Design
    • Branding & Identity
    • Art Direction
    • Information Design
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    • Traditional illustration
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    • Artistic Drawing
    • Portrait Drawing
    • Calligraphy
    • Typography
    • Lettering
    • Digital Lettering
    • Collage
    See more...

Joined April 2020
25
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5
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76
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Recent projects
  • My project in Drawing for Beginners Level -1 course. Pencil Drawing, Drawing, and Sketchbook project by Tania Gallardo - 08.14.2020

    My project in Drawing for Beginners Level -1 course

    tany_gm

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  • My project in Figure Drawing for Beginners course. Fine Arts, Sketching, Pencil Drawing, Drawing, Realistic Drawing, and Figure Drawing project by Tania Gallardo - 09.03.2020

    My project in Figure Drawing for Beginners course

    tany_gm

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