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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Tania Lippolis

Tania Lippolis

@tania_lippolis

Yorba Linda, Italy

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    Gabriela Niko Gabriela Niko @gabrielaniko Freelance Artist Kraków, Poland
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    • “50 Common Mistakes in Portrait Drawing” – educational e-book. Drawing project by Gabriela Niko - 06.16.2025
    • My Custom, Traditional Brush Set Created in Collaboration with Craftamo – Brush and Packaging Design. Industrial Design, and Packaging project by Gabriela Niko - 06.13.2024
    • Wednesday - Fan Art Portraits . Sketchbook, Colored Pencil Drawing, Sketching, and Portrait Drawing project by Gabriela Niko - 12.13.2022
    • My project for course: Vibrant Portrait Drawing with Colored Pencils. Drawing, Portrait Drawing, Sketchbook, and Colored Pencil Drawing project by Gabriela Niko - 10.11.2022
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    Sorie Kim Sorie Kim @soriekim Los Angeles, United States
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    • 30 Day Challenge . Ink Illustration project by Sorie Kim - 04.29.2021
    • Demos. Design, and Drawing project by Sorie Kim - 01.20.2021
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    Carlos Sifuentes Haro Carlos Sifuentes Haro @c17vfx Digital Artist / CG Generalist Lima, Peru
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    • ZBrush Study. 3D Modeling project by Carlos Sifuentes Haro - 11.20.2016
    • Bears. 3D Character Design project by Carlos Sifuentes Haro - 11.20.2020
    • Clocks. 3D, and 3D Animation project by Carlos Sifuentes Haro - 11.20.2020
    • Raton Perez. 2D Animation, and 3D project by Carlos Sifuentes Haro - 11.20.2020
  • Ilaria Carboni Ilaria Carboni @carboni_ilaria insegnante Roma, Italy
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      • Il mio progetto del corso: Ritratto illustrato con Procreate. Design project by Ilaria Carboni - 05.01.2021
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