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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Simona Elia

Simona Elia

@sux_simo

Ijivitari, Papua New Guinea

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    Natália Dias Natália Dias @nataliadsw Artista Freelancer Estado de Paraná, Brazil
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    • Traditional illustration
    • Mona. Traditional illustration project by Natália Dias - 01.31.2023
    • Anastasia. Traditional illustration project by Natália Dias - 01.31.2023
    • Barbie. Traditional illustration project by Natália Dias - 01.31.2023
    • Mermay. Traditional illustration project by Natália Dias - 01.31.2023
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    Caroline Kjellberg Caroline Kjellberg @caroline_kjellberg Freelance Animator & Motion Designer Copenhagen, Denmark
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    • Photography
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    • Wanna go for a walk?. Music, Motion Graphics, Film, Video, TV, Animation, 2D Animation, Film, Filmmaking, Video, Video Editing, VFX, Design, and Traditional illustration project by Caroline Kjellberg - 07.16.2021
    • TikTok - Good/Evil. Animation, 2D Animation, Motion Graphics, Film, Video, TV, Film, Filmmaking, Video, and Video Editing project by Caroline Kjellberg - 06.09.2021
    • Animation Reel 2019. Animation, Character Animation, 2D Animation, Advertising, Motion Graphics, Film, Video, TV, Film, Filmmaking, Video, and Video Editing project by Caroline Kjellberg - 06.09.2021
    • Adobe - New Era In Experience 01. Animation, 2D Animation, Character Animation, Advertising, Motion Graphics, Film, Video, TV, Film, Video, and Video Editing project by Caroline Kjellberg - 06.09.2021
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    Laura Pérez Laura Pérez @lauraperezgranel Valencia, Spain
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    • Traditional illustration
    • Only Murders in the building. Motion Graphics project by Laura Pérez - 09.06.2021
    • Process of the illustrated album 'MERMAIDS OF LEGEND'. Traditional illustration, and Children's Illustration project by Laura Pérez - 09.01.2020
    • 'Spanish Women Graphic Designers and the Fantastic in the 21st Century'. Traditional illustration project by Laura Pérez - 05.02.2021
    • Final Project - Traditional Drawing Techniques with Procreate. Drawing, Digital Drawing, and Traditional illustration project by Laura Pérez - 12.12.2020
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    Vero Navarro Vero Navarro @veronavarro Ilustradora Valencia, Spain
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    • Night Tribes. Traditional illustration, and Digital Illustration project by Vero Navarro - 12.04.2020
    • My Course Project: Procreate: Creative Illustration Techniques. Traditional illustration project by Vero Navarro - 11.10.2020
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    • Kraft . Pencil Drawing, Artistic Drawing, Realistic Drawing, and Traditional illustration project by Vero Navarro - 04.22.2019
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