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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Stephen Turner
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Stephen Turner

@sturner1909

San Francisco, United States

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    • From Logical Thinking to Magical Thinking: Sales and Negotiation Techniques for Creatives. Creative Consulting, Design Management, Communication, and Business project by Stephen Turner - 03.04.2024

      From Logical Thinking to Magical Thinking: Sales and Negotiation Techniques for Creatives

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    • My project for course: Contemporary Brand Identity: Using Verbal and Visual Branding. Art Direction, Br, ing, Identit, and Graphic Design project by Stephen Turner - 01.25.2024

      My project for course: Contemporary Brand Identity: Using Verbal and Visual Branding

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