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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Stefania Pelloni

Stefania Pelloni

@stronco

Fusignano, Italy

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  • jamlebrilla jamlebrilla @jamlebrilla Dubai, United Arab Emirates
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      • My project for course: Exploratory Sketchbook: Find Your Drawing Style. Traditional illustration, Sketching, Creativit, Watercolor Painting, Sketchbook, Drawing, and Gouache Painting project by jamlebrilla - 08.22.2024
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      Ana María Restrepo Ana María Restrepo @anamaria_10 Diseñadora Textil Medellín, Colombia
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      66,415
      • Design
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      • Tactile Garden! . Arts, Crafts, Embroider, and Fashion Design project by Ana María Restrepo - 04.27.2020
      • El Jardin de mis Suenos.... Arts, Crafts, Embroider, and Art Direction project by Ana María Restrepo - 04.27.2020
      • Bird's Garden . Arts, Crafts, Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
      • Patched Garden . Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
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      Isabel Sánchez Isabel Sánchez @isabelsanchezh Madrid, Spain
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        • Colección venta del alma. Fashion Design project by Isabel Sánchez - 10.29.2021
        • Colección venta del alma. Fashion Design project by Isabel Sánchez - 10.29.2021
        • Colección venta del alma. Fashion Design project by Isabel Sánchez - 10.29.2021
        • Colección venta del alma. Fashion Design project by Isabel Sánchez - 10.29.2021
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        Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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        192,163
        • Marketing
        • Content Marketing
        • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
        • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
        • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
        • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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        la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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        121,880
        • Design
        • Traditional illustration
        • Fall-Winter 2020 MOSS. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
        • PUEBLO Collection. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
        • Nostalgia Collection. Embroider, Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
        • COLECCIÓN WORDS. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
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        Señorita Lylo Señorita Lylo @srtalylo Bordadora y Diseñadora Gráfica Barcelona, Spain
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        151,997
        • Embroidery
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        • El Jardín del Tiempo. Florecer sin prisa. Embroider, Art Direction, Textile Design, and DIY project by Señorita Lylo - 12.23.2025
        • Points and stitches, between dawn and dusk. Embroider, Knitting, Art Direction, Arts, Crafts, and Costume Design project by Señorita Lylo - 03.31.2023
        • Kits Katia Yarns. Embroider, Design, Traditional illustration, Vector Illustration, Arts, and Crafts project by Señorita Lylo - 10.07.2022
        • Love Embroidery Magazine. Embroider, Design, and Editorial Design project by Señorita Lylo - 08.29.2022
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        Studio Variopinto Studio Variopinto @minhoca Fotografía y Bordado contemporáneo Santiago de Compostela, Spain
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        58,660
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        • Mi proyecto del curso: Bordado avanzado sobre transfer fotográfico a color. Collage, Printing, Embroider, DIY, and Textile Design project by Studio Variopinto - 08.18.2022
        • Versiona Thyssen. Traditional illustration, Design, Embroider, Fine Arts, Collage, Arts, and Crafts project by Studio Variopinto - 05.25.2022
        • Portada The Sewing Box Magazine. Design, Traditional illustration, Arts, Crafts, Editorial Design, Embroider, Creativit, and Fiber Arts project by Studio Variopinto - 06.01.2021
        • Better Days Header. Design, Motion Graphics, Film, Video, TV, Animation, and Embroider project by Studio Variopinto - 04.22.2022
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        Silvia Cordero Vega Silvia Cordero Vega @silviacorderovega Buenos Aires, Argentina
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        21,573
        • Calligraphy
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        • Alfabetos. Fine Arts, Calligraph, and Design project by Silvia Cordero Vega - 03.28.2020
        • Course Project: Calligraphy with a Ruling Pen. Arts, Crafts, Fine Arts, Calligraph, Drawing, Design, T, and pograph project by Silvia Cordero Vega - 07.09.2018
        • Alfabeto Cristal. Arts, Crafts, Fine Arts, Calligraph, Design, T, and pograph project by Silvia Cordero Vega - 06.02.2018
        • GIVE ME, music and a ruler. Arts, Crafts, Fine Arts, Calligraph, Design, T, and pograph project by Silvia Cordero Vega - 10.16.2017
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        Marianna Rezk Timcke Marianna Rezk Timcke @mariannarezk Soy diseñadora gráfica, calígrafa y letrista (lettering y tipografía). Bogota, Colombia
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        5,903
        • Graphic Design
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        • Letras y Letras - Caligrafía y Lettering . Artistic Drawing, and Lettering project by Marianna Rezk Timcke - 04.30.2019
        • Tiffany & Co. Bogotá. Calligraph project by Marianna Rezk Timcke - 05.12.2018
        • Ferrero Rocher - Sancho BBDO. Artistic Drawing, and Lettering project by Marianna Rezk Timcke - 04.26.2017
        • Hamburguesas El Corral  - Sancho BBDO. Artistic Drawing, T, and pograph project by Marianna Rezk Timcke - 07.20.2018
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        Fábrica de Texturas Fábrica de Texturas @fabricadetexturas Madrid, Spain
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        77,481
        • Arts & Crafts
        • Education
        • Marbling Kit. Arts, Crafts, Design, and Packaging project by Fábrica de Texturas - 03.22.2017
        • #DiseñoConOrgullo. Photograph project by Fábrica de Texturas - 07.02.2015
        • 3000 Sant Jordi Folded Flowers. Arts, Crafts, and Design project by Fábrica de Texturas - 04.22.2015
        • Flower Press Kit. Arts, Crafts, and Product Design project by Fábrica de Texturas - 05.17.2015
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        Marcos Zegers Marcos Zegers @marcoszegers Tulsa, Chile
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        12,772
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        • The 93 Chileans in Russia. Photograph project by Marcos Zegers - 12.09.2019
        • Water, Mining and Exodus. Photograph project by Marcos Zegers - 08.25.2019
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        Gimena Romero Gimena Romero @gimenaromero Mexico City, Mexico
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        187,310
        • Photography
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        • Mi Proyecto del curso: Bordado contemporáneo con puntos tradicionales mexicanos. Arts, Crafts, Embroider, Fiber Arts, and Textile Design project by Gimena Romero - 04.21.2022
        • Spring Spell. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
        • Conjuro de Hilo. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
        • Sampler de pájaro. Fine Arts, and Embroider project by Gimena Romero - 05.07.2019
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        Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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        230,121
        • Design
        • Packaging
        • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
        • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
        • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
        • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
      1. Creatives
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