AI and Creativity: Partner or Replacement in the Idea Generation Process? At a time when artificial intelligence is part of more and more creative processes, an inevitable question arises: can it become a real ally in finding ideas? The answer is not as simple as a yes or no. It is not about replacing human creativity, but about understanding how these tools can stimulate it. Rather than a magical solution, AI can function as a starting point, a catalyst that expands possibilities. In this article we explore its practical uses, advantages, limits and how to consciously integrate it into your creative process. What kind of ideas can AI help you generate? One of the main strengths of AI is its ability to generate multiple proposals in a short time. It can be especially useful in early ideation phases, when you need to open up the range of options. For example, you can use it for: - brainstorming concepts for creative projects. - Generate variations of titles, slogans or narrative approaches. - Explore visual ideas, styles or artistic directions - Create prompts, editorial lines or conceptual palettes - Unlock structures in writing or storytelling This makes it a versatile tool for disciplines such as design, illustration, branding, marketing or writing.
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