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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Sofiane Mekroud

Sofiane Mekroud

@sofos

Graphic Designer

Sidi M'Hamed, Algeria

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    Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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    277,774
    • Design
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    • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
    • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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    Mohamed Chahin Mohamed Chahin @mchahin Brand Designer/3D artist Berlin, Germany
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    20,880
    • 3D
    • Branding & Identity
    • Little Possessed Dude (collab with Jetpacks & Rollerskates). Traditional illustration, 3D, and 3D Character Design project by Mohamed Chahin - 11.01.2021
    • Megaman Foes. Traditional illustration, Design, and 3D project by Mohamed Chahin - 11.05.2021
    • An Otter Planet . 3D, and 3D Modeling project by Mohamed Chahin - 04.10.2018
    • Mr. Potato Head. 3D, 3D Character Design, and 3D Modeling project by Mohamed Chahin - 01.09.2019
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    Ezequiel Torres Ezequiel Torres @ezetorr3s Director and Cell Animator Buenos Aires, Argentina
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    28,534
    • Art Direction
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    • Dinamicos. Animation project by Ezequiel Torres - 02.11.2019
    • Characters. Animation, and Drawing project by Ezequiel Torres - 02.11.2019
    • Straight Ahead. Animation, and Drawing project by Ezequiel Torres - 02.11.2019
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    Memé Candia Memé Candia @memecandia Las Heras, Argentina
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    7,748
    • Design
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    • Mi proyecto del curso: Introducción al diseño de personajes en pixel art. Character Design, Video Games, Pixel Art, and Game Design project by Memé Candia - 10.17.2023
    • Hobbit Illustration Timelapse . Traditional illustration, Film, Video, TV, and Character Design project by Memé Candia - 09.26.2021
    • Radagast 2D animation. 2D Animation, Animation, Character Animation, and Character Design project by Memé Candia - 08.22.2021
    • 2D Animation - Kellogg's Ad . Animation project by Memé Candia - 01.01.2021
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    Manuel Neto Manuel Neto @manuelneto_co Sou animador e ilustrador. Vancouver, Canada
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    26,025
    • Character Animation
    • Traditional illustration
    • Food!. Design, Character Design, and Traditional illustration project by Manuel Neto - 04.15.2020
    • Car Lover. Animation, Character Animation, Design, and Motion Graphics project by Manuel Neto - 04.16.2020
    • Reel 18'. Animation, Character Animation, Design, and Motion Graphics project by Manuel Neto - 01.05.2019
    • GUMonster. Animation, Design, Traditional illustration, and Motion Graphics project by Manuel Neto - 09.04.2019
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    Itsacat&Goodog Itsacat&Goodog @itsacat_goodog Barcelona, Spain
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    2,025
    • Design
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    • Course "Loop Animation with Mixed Illustration Techniques ". Traditional illustration, Motion Graphics, 3D, Art Direction, 2D Animation, and 3D Animation project by Itsacat&Goodog - 07.27.2021
    • A Journey. Animation, Traditional illustration, 3D, 3D Animation, and Art Direction project by Itsacat&Goodog - 07.02.2021
    • Abanca. Traditional illustration, Digital Illustration, and Advertising project by Itsacat&Goodog - 01.18.2021
    • Roboware by Mitsubishi. Traditional illustration, Digital Illustration, and Editorial Illustration project by Itsacat&Goodog - 01.18.2021
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    Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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    384,534
      • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
      • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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      Joel Santana Joel Santana @officialartofsantana Character Designer and Concept Artist - for hire Tampa, United States
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      76,407
      • Traditional illustration
      • Fine Arts
      • So Happy Together. Traditional illustration, and Painting project by Joel Santana - 02.03.2023
      • Happy Birthday Dr Seuss . Traditional illustration project by Joel Santana - 03.02.2020
      • Steampunk Pinocchio . 3D Character Design, and Digital Illustration project by Joel Santana - 11.20.2019
      • 1000 Words. Character Design, and Digital Illustration project by Joel Santana - 07.20.2019
    • Marina couso Marina couso @marina_xu Madrid, Spain
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      14
      • Traditional illustration
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      • Mi Proyecto del curso: Pintura digital de personajes: ilustra con luz y color. Concept Art project by Marina couso - 04.05.2020
    • Jorch De Castro Jorch De Castro @foxjorch Ilustrador y Diseñador Gráfico Campo de Criptana, Spain
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      300
      • Character Design
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      • La Vida Pirata, la Vida Mejor.. Traditional illustration, Comic, Character Design, Design, and Editorial Design project by Jorch De Castro - 08.04.2023
      • Astro Cat. Traditional illustration, and Character Design project by Jorch De Castro - 07.02.2023
      • Infobotos (cómic). Traditional illustration, and Comic project by Jorch De Castro - 01.01.2022
      • Mi Proyecto del curso: Relatos ilustrados: de la idea al papel "El Principito". Traditional illustration, Fine Arts, Painting, Pencil Drawing, Drawing, Watercolor Painting, Children's Illustration, and Narrative project by Jorch De Castro - 04.17.2022
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      Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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      • Creative Consulting
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      • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
      • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
      • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
      • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
    1. Creatives
    2. Sidi M'Hamed, Algeria
    3. Graphic Design in Sidi M'Hamed, Algeria
    4. Sofiane Mekroud

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