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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Lucas Alvarez

Lucas Alvarez

@skycers

Buenos Aires, Argentina

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Lucas Alvarez

Diseñador de 3d & Motion Graphics

Courses

  • ZBrush: Modeling of a Stylized Character. 3D, and Animation course by Javier Benver

    ZBrush: Modeling of a Stylized Character

    A course by Javier Benver

    3D, and Animation

  • Introduction to Design of Characters for Animation and Video Games. Illustration, 3D, and Animation course by Jean Fraisse

    Introduction to Design of Characters for Animation and Video Games

    A course by Jean Fraisse

    Illustration, 3D, and Animation

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  • Lucas Alvarez – @skycers
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Joined January 2016
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