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    From invisible to memorable: how to tell the story behind your creative projects
    Latest blog post

    From invisible to memorable: how to tell the story behind your creative projects

    How to tell the process behind your creative projects. In the digital era, showing only the final result of a project is no longer enough. Audiences seek to understand what's behind each piece: the decisions, the mistakes, the doubts and the learnings. This is where the creative process takes on a differential value. Sharing your process not only enriches your work, but also becomes a powerful tool for connection, learning and professional positioning. This article will guide you to structure and communicate your process in a clear, strategic and attractive way, helping you to stand out in an increasingly competitive environment. [Why is it important to share your process? Showing how you work builds trust. It allows other people to understand your way of thinking and reinforces your credibility as a professional. It's not just about showing what you do, but explaining why you do it. It also humanizes your work. By sharing sketches, tests or even mistakes, you make visible the real side of the creative process, moving away from the idea of immediate perfection. It also brings educational value. Many people who follow your work are looking to learn, be inspired or improve their own skills. Showing the process turns your content into a source of knowledge. Finally, it strengthens your personal brand or the identity of your studio. Explaining your methodology positions you as someone with criteria, experience and a voice of your own within the industry.

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Simón Castellanos

Simón Castellanos

@simonkey

Diseñador Editorial

San Andrés Cholula, Mexico

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      • Maria Pessini Maria Pessini @ma_pessini Diseñador Gráfico Madrid, Spain
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        • Graphic Design
        • Folleto Digital - Maraton Viena 2025. Graphic Design, Creativit, Art Direction, and Editorial Design project by Maria Pessini - 05.07.2025
        • Newsletter Esteé Lauder. Communication, Graphic Design, Design, Advertising, and Digital Marketing project by Maria Pessini - 03.26.2025
        • Newsletter Clinique. Graphic Design, Design, Communication, and Advertising project by Maria Pessini - 02.05.2025
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        Ilona Koslovska Ilona Koslovska @ilonakoslovska Berlin, Germany
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        • Meu projeto do curso: Aquarela botânica para estampados. Traditional illustration, Pattern Design, Watercolor Painting, and Botanical Illustration project by Claudia Bycau - 07.24.2022
      • Willy Belchez Willy Belchez @willy_belchez Puebla, Mexico
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          •  My name is 'DO!' Smile. . Traditional illustration, Digital Illustration, Drawing, Graphic Design, Character Design, Creativit, and Digital Design project by Willy Belchez - 01.18.2025
        • Jorge Ramos Jorge Ramos @jerdiseno Diseñador Multimedial Cali, Colombia
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          • Afiche Feria de Cali. Editorial Design, and Design project by Jorge Ramos - 05.15.2023
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                • Mi Proyecto del curso: Pinceles y pixeles: introducción a la pintura digital en Photoshop. Digital Illustration project by Giovanni Spinetto - 09.22.2018
              • Fernanda Espinosa Zuñiga Fernanda Espinosa Zuñiga @ferez_22 Lead Comms & Desing Zapopan, Mexico
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              • Peter Mumba Peter Mumba @pmumba10 Lusaka, Zambia
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              • Sandra Viviana Rossi Sandra Viviana Rossi @sandyvivianro Diseño Gráfico e Ilustración Hurlingham, Argentina
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                • EMPRESA CRESCA. Design, Br, ing, Identit, Graphic Design, and Logo Design project by Sandra Viviana Rossi - 09.09.2022
                • Mi proyecto del curso: Diseño de estampados textiles- "Místicos". Traditional illustration, Accessor, Design, Costume Design, Pattern Design, Fashion Design, Printing, and Textile Printing project by Sandra Viviana Rossi - 08.16.2022
              • clarkhero2011 clarkhero2011 @clarkhero2011 Mexico City, Mexico
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                • Historial de imprenta 7. Design, Advertising, and Graphic Design project by clarkhero2011 - 05.09.2024
                • Historial de imprenta 6. Design, Advertising, and Graphic Design project by clarkhero2011 - 05.09.2024
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                • historial de imprenta 4. Design, Advertising, and Graphic Design project by clarkhero2011 - 05.09.2024
              • Ricardo Padilla Herrera Ricardo Padilla Herrera @ricardopadillaherrera Mexico City, Mexico
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              • Marco Hernández Marco Hernández @themarcks Mexico City, Mexico
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              • Erica Gómez Erica Gómez @kimigomez Diseñador de Moda Pachuca, Mexico
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              • ecazcarro ecazcarro @ecazcarro Barcelona, Spain
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              • Mariann Bc Mariann Bc @amcbshak_1 Guadalajara, Mexico
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                • Guillermo Isaac Alamilla Portilla Guillermo Isaac Alamilla Portilla @memochack Tatuador, ilustrador y diseñador... especializado en el arte del tatuaje Mexico City, Mexico
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                  • Mi proyecto del curso: Diseño de tatuaje de autor con Procreate. Traditional illustration, Graphic Design, Drawing, Digital Illustration, Tattoo Design, and Digital Drawing project by Guillermo Isaac Alamilla Portilla - 07.10.2024
                • Sara Galván Sara Galván @saragazar Marketing Assistant & Blogger Santiago de Querétaro, Mexico
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                • Fernanda Juárez Fernanda Juárez @ferjuarez17 Recepcionista Silao, Mexico
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                  Chiara Aliotta Chiara Aliotta @chiara_10 Brand Designer and Art Director Ermoupoli, Greece
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                  • AVAC Website. UX / UI, Graphic Design, Br, ing, Identit, Br, and Strateg project by Chiara Aliotta - 11.06.2023
                  •  Smashing Book 6. Design, Traditional illustration, Graphic Design, Stor, and telling project by Chiara Aliotta - 11.02.2022
                  • Action Aid Hellas. Br, ing, Identit, Br, Strateg, Graphic Design, Traditional illustration, Art Direction, Stor, telling, and Design project by Chiara Aliotta - 11.02.2022
                  •  Smart Interface Design Patterns. Design, UX / UI, Graphic Design, Traditional illustration, Stor, and telling project by Chiara Aliotta - 11.02.2022
                • Fernanda Frausto Fernanda Frausto @felbarf Diseñadora Gráfica Zapopan, Mexico
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