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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Silvia Cordero Vega
Teacher Plus

Silvia Cordero Vega

@silviacorderovega

Buenos Aires, Argentina

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  • Alfabetos. Fine Arts, Calligraph, and Design project by Silvia Cordero Vega - 03.28.2020
    • 20
    • 2
    • 521

    Alfabetos

    silviacorderovega

  • Proyecto del curso: Caligrafía con tiralíneas. Arts, Crafts, Fine Arts, Calligraph, Drawing, Design, T, and pograph project by Silvia Cordero Vega - 07.09.2018
    • Featured
    • 32
    • 6
    • 5,004

    Proyecto del curso: Caligrafía con tiralíneas

    silviacorderovega

  • Alfabeto Cristal. Arts, Crafts, Fine Arts, Calligraph, Design, T, and pograph project by Silvia Cordero Vega - 06.02.2018
    • 12
    • 3
    • 432

    Alfabeto Cristal

    silviacorderovega

  • DAME, música y tiralíneas. Arts, Crafts, Fine Arts, Calligraph, Design, T, and pograph project by Silvia Cordero Vega - 10.16.2017
    • Featured
    • 21
    • 5
    • 891

    DAME, música y tiralíneas

    silviacorderovega

  • CARTELAS, de mi taller. Calligraph, Design, Lettering, T, and pograph project by Silvia Cordero Vega - 09.26.2017
    • 14
    • 0
    • 609

    CARTELAS, de mi taller

    silviacorderovega

  • Colección Visual de Caligrafía, libros de caligrafía. Br, ing, Identit, Calligraph, Design, and Traditional illustration project by Silvia Cordero Vega - 09.23.2017
    • 25
    • 6
    • 980

    Colección Visual de Caligrafía, libros de caligrafía

    silviacorderovega

  • ENSO LEE, una frase con brushpen. Fine Arts, Calligraph, and Design project by Silvia Cordero Vega - 09.10.2017
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    ENSO LEE, una frase con brushpen

    silviacorderovega

  • WUSSMANN, identidad de una papelería. Br, ing, Identit, Calligraph, and Design project by Silvia Cordero Vega - 09.09.2017
    • 6
    • 0
    • 448

    WUSSMANN, identidad de una papelería

    silviacorderovega

  • RAYO, arte caligráfico. Fine Arts, Calligraph, and Painting project by Silvia Cordero Vega - 01.08.2016
    • 8
    • 2
    • 370

    RAYO, arte caligráfico

    silviacorderovega

  • Alfabeto Estaciones, letras dibujadas . Calligraph, Graphic Design, Traditional illustration, and Lettering project by Silvia Cordero Vega - 09.06.2011
    • 6
    • 0
    • 570

    Alfabeto Estaciones, letras dibujadas

    silviacorderovega

  • VARIACIONES, un libro de poemas. Calligraph, Design, Editorial Design, Traditional illustration, T, and pograph project by Silvia Cordero Vega - 07.27.2007
    • 7
    • 0
    • 382

    VARIACIONES, un libro de poemas

    silviacorderovega

  • UNO, un proyecto sobre el huemul, especie en extinción.. Calligraph, Editorial Design, and Traditional illustration project by Silvia Cordero Vega - 07.27.2015
    • Featured
    • 15
    • 4
    • 841

    UNO, un proyecto sobre el huemul, especie en extinción.

    silviacorderovega

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  1. Creatives
  2. Buenos Aires, Argentina
  3. Design in Buenos Aires, Argentina
  4. Silvia Cordero Vega

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