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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Silvana Caravantes

Silvana Caravantes

@silvana_cr

College Station, United States

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Silvana Caravantes

Soy ingeniera agrónoma pero me encanta la fotografía y aprender cosas nuevas. Mi mayor inspiración en la naturaleza y conocer lugares nuevos.

Courses

  • Illustrated Life Journal: A Daily Mindful Practice. Illustration, and Wellness course by Kate Sutton

    Illustrated Life Journal: A Daily Mindful Practice

    A course by Kate Sutton

    Illustration, and Wellness

  • Self-Promotion Techniques for Creatives. Marketing, and Business course by Carla Bonomini

    Self-Promotion Techniques for Creatives

    A course by Carla Bonomini

    Marketing, and Business

See all their courses

Course lists

  • 2025 2025 2025

    2025

    A list by Silvana Caravantes

    0
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Projects

  • Mi Proyecto del curso: Creación de personajes y mundos ilustrados. Traditional illustration project by Silvana Caravantes - 04.20.2021
  • Mi Proyecto: Fotografía minimalista para Instagram. Photograph project by Silvana Caravantes - 08.24.2020
  • Mi Proyecto del curso: Ilustración vectorial con estilo. Digital Illustration, and Vector Illustration project by Silvana Caravantes - 08.24.2020
  • Mi Proyecto del curso: Dibujo para principiantes nivel -1. Drawing project by Silvana Caravantes - 08.24.2020

Professional listing

  • Silvana Caravantes – @silvana_cr
  • www.instagram.com/silvanachiva/
    • Design
    • Branding & Identity
    • Art Direction
    • Information Design
    • Product Design
    • Editorial Design
    • Graphic Design
    • Industrial Design
    • Web Design
    • Logo Design
    • Photography
    • Film, Video & TV
    • Mobile Photography
    • Fashion Photography
    • Product Photography
    • Portrait Photography
    • Photographic Lighting
    • Photography Post-production
    • Photo Retouching
    • Fine-Art Photography
    • Studio Photography
    • Digital Photography
    • Outdoor Photography
    • Food Photography
    • Commercial Photography
    • Traditional illustration
    • Fine Arts
    • Sketching
    • Comic
    • Drawing
    • Pencil Drawing
    • Digital Illustration
    • Vector Illustration
    • Infographics
    • Painting
    • Watercolor Painting
    • Artistic Drawing
    • Portrait Drawing
    • Realistic Drawing
    • Children's Illustration
    • Acrylic Painting
    See more...

Joined March 2020
51
Courses
4
Projects
26
Comments
Community
Following
53
  • Kate Sutton
  • Bettina-Jeannette Bierwirth
  • Carla Bonomini
  • Alvaro Arteaga
  • Clàudia Cánovas
See more →
Followers
5
  • Hector Avila
  • Raheel Ahmed
  • danielcaseros
  • Pao Domínguez Luttmann
  • Patrick Allen Zulueta
Recent projects
  • Mi Proyecto del curso: Creación de personajes y mundos ilustrados. Traditional illustration project by Silvana Caravantes - 04.20.2021

    Mi Proyecto del curso: Creación de personajes y mundos ilustrados

    silvana_cr

    • 228
    • 6
    • 1
  • Mi Proyecto: Fotografía minimalista para Instagram. Photograph project by Silvana Caravantes - 08.24.2020

    Mi Proyecto: Fotografía minimalista para Instagram

    silvana_cr

    • 141
    • 3
    • 0
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