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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Sheila Rast

Sheila Rast

@sheilarast

Okotoks, Canada

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Sheila Rast

Courses

  • Techniques applied to watercolour illustration. Illustration course by Ana Victoria Calderon

    Techniques applied to watercolour illustration

    A course by Ana Victoria Calderon

    Illustration

  • Botanical Illustration with Watercolors. Illustration course by Paulina Maciel · Canela

    Botanical Illustration with Watercolors

    A course by Paulina Maciel · Canela

    Illustration

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Joined March 2021
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  • Cristina Cilloniz
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