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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Sandra Rilova

Sandra Rilova

@sandrarilova

Ilustradora

Burgos, Spain

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  • Comunero Rebellion Documentary. Digital Illustration, Film, Video, TV, and Animation project by Sandra Rilova - 11.13.2024
    • Featured
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    Comunero Rebellion Documentary

    sandrarilova

  • E-Biblio, Ministry of Culture of Spain. Digital Illustration project by Sandra Rilova - 09.26.2024
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    E-Biblio, Ministry of Culture of Spain

    sandrarilova

  • Campaña Bebés robados  . Digital Illustration, and Animation project by Sandra Rilova - 09.12.2024
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    Campaña Bebés robados

    sandrarilova

  • W.B.Yeats - Book Illustrations. Digital Illustration project by Sandra Rilova - 08.20.2024
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    W.B.Yeats - Book Illustrations

    sandrarilova

  • Fundación Telefónica. Digital Illustration, and Editorial Illustration project by Sandra Rilova - 08.19.2024
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    Fundación Telefónica

    sandrarilova

  • Barcelona Metròpolis. Digital Illustration, and Editorial Illustration project by Sandra Rilova - 04.11.2024
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    Barcelona Metròpolis

    sandrarilova

  • Harvard Business Review. Editorial Illustration project by Sandra Rilova - 02.13.2024
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    Harvard Business Review

    sandrarilova

  • The Scent. Digital Illustration, and Packaging project by Sandra Rilova - 02.02.2024
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    The Scent

    sandrarilova

  • Iberofest Festival. Design, and Digital Illustration project by Sandra Rilova - 01.29.2024
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    Iberofest Festival

    sandrarilova

  • H.C.Andersen Museum - Illustrations. Digital Illustration, Animation, and Art Direction project by Sandra Rilova - 10.16.2023
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    H.C.Andersen Museum - Illustrations

    sandrarilova

  • El País de los Niños Perdidos - Book Illustrations. Digital Illustration, and Editorial Illustration project by Sandra Rilova - 10.16.2023
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    El País de los Niños Perdidos - Book Illustrations

    sandrarilova

  • La Casa de Bernarda Alba. Digital Illustration project by Sandra Rilova - 10.16.2023
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    La Casa de Bernarda Alba

    sandrarilova

  • La Casita de Wendy. Traditional illustration project by Sandra Rilova - 07.14.2023
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    La Casita de Wendy

    sandrarilova

  • Pattern design for LCDW. Traditional illustration, Costume Design, Art Direction, and Motion Graphics project by Sandra Rilova - 07.13.2023
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    Pattern design for LCDW

    sandrarilova

  • The Dead by James Joyce - Book illustrations. Traditional illustration, and Art Direction project by Sandra Rilova - 07.13.2023
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    The Dead by James Joyce - Book illustrations

    sandrarilova

  • Premio Emprendedoras 2023. Traditional illustration, Motion Graphics, and Design project by Sandra Rilova - 05.17.2023
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    Premio Emprendedoras 2023

    sandrarilova

  • Quidditch Through the Ages: Highlights. Traditional illustration, Motion Graphics, UX / UI, and Animation project by Sandra Rilova - 04.10.2023
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    Quidditch Through the Ages: Highlights

    sandrarilova

  • EnClave de Calle Festival. Traditional illustration, Animation, and Advertising project by Sandra Rilova - 09.10.2022
    • Featured
    • 35
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    EnClave de Calle Festival

    sandrarilova

  • Transformaciones. Traditional illustration project by Sandra Rilova - 03.08.2022
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    Transformaciones

    sandrarilova

  • Sophie's World. Traditional illustration, and Animation project by Sandra Rilova - 03.16.2020
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    Sophie's World

    sandrarilova

  • Piel de asno / Donkey skin. Animation, Traditional illustration, and Photograph project by Sandra Rilova - 02.05.2018
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    Piel de asno / Donkey skin

    sandrarilova

  • Halloween / Facebook. Traditional illustration project by Sandra Rilova - 05.15.2019
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    Halloween / Facebook

    sandrarilova

  • Editorial illustrations . Traditional illustration project by Sandra Rilova - 03.12.2019
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    Editorial illustrations

    sandrarilova

  • Green & Healthy. Animation, and Traditional illustration project by Sandra Rilova - 03.30.2018
    • Featured
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    Green & Healthy

    sandrarilova

  • Back to school. Animation, and Traditional illustration project by Sandra Rilova - 05.14.2018
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    Back to school

    sandrarilova

  • ¡Atrapa al ladrón!. Traditional illustration project by Sandra Rilova - 03.03.2017
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    ¡Atrapa al ladrón!

    sandrarilova

  • Proyecto Ajudaris. Traditional illustration project by Sandra Rilova - 02.25.2017
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    Proyecto Ajudaris

    sandrarilova

  • King Arthur. Traditional illustration project by Sandra Rilova - 05.22.2017
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    King Arthur

    sandrarilova

  • We 'R' kids. Animation, Character Design, and Traditional illustration project by Sandra Rilova - 12.12.2017
    • Featured
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    We 'R' kids

    sandrarilova

  •  VI Iberoamerican Catalog of Illustration. Traditional illustration project by Sandra Rilova - 05.01.2015
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    VI Iberoamerican Catalog of Illustration

    sandrarilova

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