Learn how to unlock creativity when you don't know what to create There are times when you want to create something, but you don't know exactly what. You open a notebook and close it again. You keep references, think of ideas, look at other people's work... you have a lot of ideas and you still can't get started. That kind of creative block is much more common than it seems. And, although it is often interpreted as a lack of talent or imagination, it usually has more to do with other things: visual saturation, self-demand, mental fatigue, fear that the result is not up to par or even too much pressure to "do something important". Creativity does not disappear all at once. Sometimes it just stops finding space. Therefore, rather than obsessing about recovering "the big idea", it may be more useful to return to small actions that reactivate the creative movement without so much pressure.
@rzanela
Director de Grupo Cuentas (Agencia Publicidad)
Mexico City, Mexico
