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    How to Create Color Palettes with a Narrative
    Latest blog post

    How to Create Color Palettes with a Narrative

    Learn how to choose, combine, and organize colors in a creative project to convey emotions, enhance a mood, and tell a story with greater intent There are creative decisions that the audience perceives even before they pay attention to an illustration, a photograph, or a poster. Color is one of them. An image can convey calm, unease, nostalgia, or energy in a matter of seconds—long before we stop to analyze its composition or content. That’s why choosing a color palette shouldn’t be limited to simply combining shades that are pleasing to the eye. Colors also build meaning: they help define a project’s personality, distinguish characters or spaces, accompany the evolution of a story, and guide the viewer’s gaze toward what truly matters. However, it’s common to start the creative process by opening a color tool and testing random combinations. The result may be an attractive palette, but one that’s disconnected from the project’s intent. In this article, you’ll discover how to create color palettes with narrative meaning, learning to make more conscious color choices. We’ll explore what questions to ask yourself before choosing a single shade, how to build a palette step by step, and how to use color to reinforce the story you want to tell—whether in an illustration, a visual identity, a photograph, or an audiovisual piece.

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ruth_1996

ruth_1996

@ruth_1996

Ruan, France

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ruth_1996

Courses

  • Editorial Photography from the Art Director’s Perspective. Photography, and Video course by Lauren Naylor Orso

    Editorial Photography from the Art Director’s Perspective

    A course by Lauren Naylor Orso

    Photography, and Video

  • Intimate Photography Portraits. Photography, and Video course by Marta Mas Girones

    Intimate Photography Portraits

    A course by Marta Mas Girones

    Photography, and Video

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  • Personal Branding Personal Branding Personal Branding

    Personal Branding

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  • Portrait Portrait Portrait

    Portrait

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  • ruth_1996 – @ruth_1996
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Joined November 2022
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