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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Rubén Martínez Pascual

Rubén Martínez Pascual

@ruben_martinez

Partner agencias

Santander, Spain

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  • The Smallest Boy serie KUBRICK. 3D, Film, Collage, Design, Product Design, Sculpture, and Paper Craft project by Rubén Martínez Pascual - 03.21.2017
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    The Smallest Boy serie KUBRICK

    ruben_martinez

  • The Smallest Boy - Cosas pequeñas para gente grande. Film, Art Direction, Product Design, and Graphic Design project by Rubén Martínez Pascual - 12.13.2015
    • Featured
    • 24
    • 7
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    The Smallest Boy - Cosas pequeñas para gente grande

    ruben_martinez

  • Telefónica FlagShip. Design project by Rubén Martínez Pascual - 08.06.2012
    • 0
    • 0
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    Telefónica FlagShip

    ruben_martinez

  • Flower in the city. Design project by Rubén Martínez Pascual - 11.07.2012
    • 0
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    • 207

    Flower in the city

    ruben_martinez

  • Facebook. Design project by Rubén Martínez Pascual - 11.07.2012
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    • 258

    Facebook

    ruben_martinez

  • Decathlon. Design project by Rubén Martínez Pascual - 11.07.2012
    • 0
    • 0
    • 229

    Decathlon

    ruben_martinez

  • Five. Design, and Traditional illustration project by Rubén Martínez Pascual - 12.08.2011
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    • 0
    • 158

    Five

    ruben_martinez

  • Tira del hilo. Design, and Traditional illustration project by Rubén Martínez Pascual - 05.07.2013
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    • 0
    • 309

    Tira del hilo

    ruben_martinez

  • NOKIA music store. Design, and Motion Graphics project by Rubén Martínez Pascual - 05.26.2011
    • 0
    • 0
    • 121

    NOKIA music store

    ruben_martinez

  • Presentación servicios VODAFONE. Design project by Rubén Martínez Pascual - 05.23.2011
    • 0
    • 0
    • 137

    Presentación servicios VODAFONE

    ruben_martinez

  • VODAFONE media solutions. Design project by Rubén Martínez Pascual - 05.23.2011
    • 0
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    • 107

    VODAFONE media solutions

    ruben_martinez

  • Vodafone Multimedia. Design, and Programming project by Rubén Martínez Pascual - 05.23.2011
    • 0
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    • 126

    Vodafone Multimedia

    ruben_martinez

  • Website YACOM. Design project by Rubén Martínez Pascual - 05.18.2011
    • 0
    • 0
    • 133

    Website YACOM

    ruben_martinez

  • Oficina Vodafone. Design, and Programming project by Rubén Martínez Pascual - 05.17.2011
    • 0
    • 0
    • 145

    Oficina Vodafone

    ruben_martinez

  • TELEPIZZA. Design project by Rubén Martínez Pascual - 05.17.2011
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    • 127

    TELEPIZZA

    ruben_martinez

  • AQUARIUS . Design project by Rubén Martínez Pascual - 05.17.2011
    • 0
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    • 118

    AQUARIUS

    ruben_martinez

  • Apadrina un Freelance. Design project by Rubén Martínez Pascual - 04.16.2012
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    • 0
    • 140

    Apadrina un Freelance

    ruben_martinez

  • INDEX DARA 2010. Design project by Rubén Martínez Pascual - 05.16.2012
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    • 133

    INDEX DARA 2010

    ruben_martinez

  • La toalla mas grande del mundo. Design project by Rubén Martínez Pascual - 05.17.2011
    • 0
    • 0
    • 118

    La toalla mas grande del mundo

    ruben_martinez

  • Ven a Vanuatu. Design project by Rubén Martínez Pascual - 05.16.2011
    • 0
    • 0
    • 149

    Ven a Vanuatu

    ruben_martinez

  • The Knot. Design project by Rubén Martínez Pascual - 02.15.2013
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    • 134

    The Knot

    ruben_martinez

  • COCRETA Spanish delicious snack. Design project by Rubén Martínez Pascual - 02.12.2013
    • 1
    • 0
    • 292

    COCRETA Spanish delicious snack

    ruben_martinez

  • Promete con la sexta. Design project by Rubén Martínez Pascual - 05.12.2011
    • 0
    • 0
    • 221

    Promete con la sexta

    ruben_martinez

  • Kill Santa. Design, and Photograph project by Rubén Martínez Pascual - 05.13.2011
    • 1
    • 0
    • 142

    Kill Santa

    ruben_martinez

  • SONIA HIGUERA. Design, and Programming project by Rubén Martínez Pascual - 05.13.2011
    • 0
    • 0
    • 371

    SONIA HIGUERA

    ruben_martinez

  • BWIN-PARTY. Design project by Rubén Martínez Pascual - 03.11.2012
    • 1
    • 0
    • 139

    BWIN-PARTY

    ruben_martinez

  • El Desafio de los estadios. Design project by Rubén Martínez Pascual - 05.12.2011
    • 0
    • 0
    • 140

    El Desafio de los estadios

    ruben_martinez

  • Santander Creativa. Design project by Rubén Martínez Pascual - 05.11.2012
    • 2
    • 2
    • 361

    Santander Creativa

    ruben_martinez

  • The Fact. Design project by Rubén Martínez Pascual - 01.11.2013
    • 2
    • 3
    • 171

    The Fact

    ruben_martinez

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  1. Creatives
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  4. Rubén Martínez Pascual

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