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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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roblesr_web

@roblesr_web

Mexico City, Mexico

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  • Leadership 101: Get the Best Out of Creative Teams. Marketing, and Business course by Charlie Gladstone

    Leadership 101: Get the Best Out of Creative Teams

    A course by Charlie Gladstone

    Marketing, and Business

  • Productivity for Creatives with Google Workspace Tools. Marketing, and Business course by Chanel Greco

    Productivity for Creatives with Google Workspace Tools

    A course by Chanel Greco

    Marketing, and Business

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