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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Ramon Bione

Ramon Bione

@ramonbione

Recife, Brazil

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    Jonas Jödicke Jonas Jödicke @jojoesart Berlin, Germany
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    2,522
    • Design
    • Branding & Identity
    • Final Project: "Finding Myself". Traditional illustration, Drawing, Digital Illustration, Digital Drawing, and Digital Painting project by Jonas Jödicke - 09.02.2022
    • Souls of Nature - pencil drawings series. Traditional illustration project by Jonas Jödicke - 02.09.2022
    • Symbols of Life series. Traditional illustration project by Jonas Jödicke - 02.09.2022
    • Seasons Change. Traditional illustration project by Jonas Jödicke - 02.09.2022
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    J.Alexander Guillen J.Alexander Guillen @jalexanderguillen Sr Concept artist/Visual development at Ubisoft Barcelona, Spain
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    14,766
    • Traditional illustration
    • Animation
    • Assassin's Creed: Valhalla. Film, Video, TV, Concept Art, Game Design, Game Design, and Traditional illustration project by J.Alexander Guillen - 12.16.2020
    • Blasphemous_Game. Concept Art, Game Design, and Character Design project by J.Alexander Guillen - 04.09.2020
    • Metroid. Concept Art, Game Design, and Character Design project by J.Alexander Guillen - 09.03.2019
    • Syfy covers. Concept Art, Drawing, and Video Games project by J.Alexander Guillen - 02.14.2019
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    Marcio Takara Marcio Takara @marciotakara Rio de Janeiro, Brazil
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    15,887
    • Traditional illustration
    • Fine Arts
    • Hellblazer. Comic project by Marcio Takara - 01.01.2020
    • Hellblazer. Comic project by Marcio Takara - 01.01.2020
    • Hellblazer. Comic project by Marcio Takara - 01.01.2020
    • House of Whispers. Comic project by Marcio Takara - 01.01.2020
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    Félicie Haymoz Félicie Haymoz @feliciehaymoz Nova Friburgo, Switzerland
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    7,154
    • Traditional illustration
    • Fine Arts
    • Creatures. Animation, and Character Design project by Félicie Haymoz - 03.01.2021
    • Max&Co. Animation, Character Design, Film, Video, and TV project by Félicie Haymoz - 03.01.2007
    • Isle of Dogs. Character Design, Traditional illustration, and Pencil Drawing project by Félicie Haymoz - 02.05.2018
    • Fantastic Mr Fox. Character Design, Traditional illustration, Pencil Drawing, and Watercolor Painting project by Félicie Haymoz - 02.05.2021
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    Nacho Yagüe Nacho Yagüe @nachoyague Art Director /Concept Art / Visual Development Barcelona, Spain
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    63,576
    • Traditional illustration
    • Art Direction
    • Watch Dogs Legion. Everyday scenes. . Concept Art, Art Direction, and Video Games project by Nacho Yagüe - 11.11.2020
    • The white wall. Concept Art, and Art Direction project by Nacho Yagüe - 04.07.2020
    • Entering the Pizzathedral 🍕. Concept Art, and Video Games project by Nacho Yagüe - 04.03.2020
    • Proyecto de mi curso "Adobe photoshop para concept art". Concept Art, and Digital Illustration project by Nacho Yagüe - 01.01.2020
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    Luis Alberto Gayoso Berrospi Luis Alberto Gayoso Berrospi @luis_gayoso_vfx Peru
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    41,552
    • Design
    • Traditional illustration
    • Troll Modeling. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Modelado Criatura. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Modelado Dragon. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Escultura Minotauro. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
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    Néstor Canavarro Néstor Canavarro @nestorcanavarro Diseñador Gráfico e Ilustrador Buenos Aires, Argentina
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    72,669
    • Design
    • Traditional illustration
    • Retrato - tricromía con técnica  de "Tres tizas" sobre papel de color. Pencil Drawing, Portrait Drawing, Realistic Drawing, Drawing, Artistic Drawing, Colored Pencil Drawing, and Fine Arts project by Néstor Canavarro - 04.18.2024
    • Amy Adams - Tricromía con técnica  de "Tres tizas" sobre papel de color.. Pencil Drawing, Portrait Drawing, Drawing, Realistic Drawing, Artistic Drawing, Colored Pencil Drawing, and Fine Arts project by Néstor Canavarro - 04.18.2024
    • Kate Winslet - Tricromía sobre madera. Traditional illustration, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, Artistic Drawing, Colored Pencil Drawing, and Fine Arts project by Néstor Canavarro - 04.18.2024
    • Harry Styles en grafito. Traditional illustration, Fine Arts, Pencil Drawing, and Drawing project by Néstor Canavarro - 04.18.2024
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    Mika Takahashi Mika Takahashi @takamiks Painter and illustrator São Paulo, Brazil
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    14,891
    • Traditional illustration
    • Fine Arts
    • Dragões. Artistic Drawing project by Mika Takahashi - 04.24.2020
    • Nanquim. Artistic Drawing project by Mika Takahashi - 04.24.2020
    • Ink Stories. Artistic Drawing, and Traditional illustration project by Mika Takahashi - 12.03.2014
    • Astronautas. Traditional illustration project by Mika Takahashi - 04.24.2017
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    Isabelle Lehn Isabelle Lehn @isabelle_lehn Leipzig, Germany
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    3,605
    • Arts & Crafts
    • Fine Arts
    • Kurzer Prosatext zur Fotografie "Florenz, Italy, 1982" von Mitch Epstein. Writing, Fiction Writing, and Creative Writing project by Isabelle Lehn - 04.11.2022
    • Veranstaltungen und Workshops. Writing project by Isabelle Lehn - 10.18.2021
    • Essay "Weibliches Schreiben in der deutschsprachigen Gegenwartsliteratur", S. Fischer Hundertvierzehn, 2020.. Writing project by Isabelle Lehn - 01.30.2020
    • "Spring awakening" - Excerpt in English. Writing project by Isabelle Lehn - 10.17.2021
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    Arturo Tedeschi Arturo Tedeschi @arturotedeschi Architect and Computational Designer Milán, Italy
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    19,181
    • 3D
    • Design
    • Metabole with None collective .  project by Arturo Tedeschi - 11.01.2018
    • Gateway. Art Direction, and Digital Design project by Arturo Tedeschi - 06.05.2022
    • NUS Installation. Design, Sculpture, Concept Art, 3D Modeling, Digital Architecture, and Architecture project by Arturo Tedeschi - 07.07.2012
    • bECOme. Design, Interior Architecture, Architecture, 3D Modeling, Pattern Design, and Sculpture project by Arturo Tedeschi - 12.02.2021
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    Jorge Gonzalvo Jorge Gonzalvo @gonzalvo Escritor, profesor de escritura creativa, gestor cultural y socio fundador de Atrapavientos. Zaragoza, Spain
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    2,138
    • Storytelling
    • Creativity
    • LuchaLibro edición juvenil. Events, Education, and Writing project by Jorge Gonzalvo - 02.17.2023
    • Escribe una novela de 50000 palabras en un mes. Writing, Creativit, and Creative Writing project by Jorge Gonzalvo - 10.31.2022
    • Mi proyecto del curso: Disparadores creativos para escribir historias. Creativit, Stor, telling, Children's Illustration, and Creative Writing project by Jorge Gonzalvo - 10.27.2022
    • El libro de los susurros - Taller de escritura creativa Fundat. Writing, Creative Writing, Picturebook, and Children's Literature project by Jorge Gonzalvo - 06.11.2022
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    Olga Sola Olga Sola @olgasolabenito Madrid, Spain
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    9,739
    • Arts & Crafts
    • Collage
    • Mi Proyecto del curso: Introducción al patrón base y transformación de pinzas. Fashion Design, Sewing, and Pattern Design project by Olga Sola - 03.07.2022
    • Mi Proyecto del curso: Introducción al patrón base y transformación de pinzas. Fashion Design, Pattern Design, Patternmaking, Dressmaking, and Sewing project by Olga Sola - 03.06.2022
    • Mi Proyecto del curso: Introducción al patrón base y transformación de pinzas. Fashion Design, Patternmaking, Dressmaking, Sewing, and Pattern Design project by Olga Sola - 03.06.2022
    • Mi Proyecto del curso: Introducción al patrón base y transformación de pinzas. Fashion Design, Costume Design, Sewing, Pattern Design, Patternmaking, and Dressmaking project by Olga Sola - 03.06.2022
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    MarArtesOficial MarArtesOficial @marartesoficial Artista Manaus, Brazil
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    60
    • Painting
    • Printing
    • Meu projeto do curso: Criação de marca com seus próprios patterns. Traditional illustration, Br, ing, Identit, Graphic Design, Pattern Design, Fashion Design, and Botanical Illustration project by MarArtesOficial - 11.17.2024
    • MarArtesOficial - Exposição de Artes . Pencil Drawing, Watercolor Painting, Acr, lic Painting, Gouache Painting, Painting & Ink Illustration project by MarArtesOficial - 10.06.2024
    • MarArtesOficial - Revista Arte e Estilo - 13• edição . Watercolor Painting, Acr, lic Painting, Gouache Painting, Pencil Drawing, and Artistic Drawing project by MarArtesOficial - 05.27.2024
    • MarArtesOficial - Meu  Verde - Green portraits. Drawing, Pencil Drawing, Figure Drawing, Artistic Drawing, Painting, Acr, lic Painting, Watercolor Painting, and Animation project by MarArtesOficial - 10.09.2023
  • Mattheus Moura Mattheus Moura @mattheusmouradesign Designer | Identidade Visual Recife, Brazil
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    8
    • Design
    • Branding & Identity
    • Meu projeto do curso: Animação de portfólios com After Effects. Motion Graphics, Animation, Br, ing, Identit, Portfolio Development, and Digital Design project by Mattheus Moura - 07.31.2022
    • Meu projeto do curso: Branding tipográfico: como criar logos memoráveis do zero. Br, ing, Identit, T, pograph, and Logo Design project by Mattheus Moura - 03.21.2022
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    Andrea Jen Andrea Jen @andrea_jen Autora de cómics, Ilustradora Buenos Aires, Argentina
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    168,600
    • Traditional illustration
    • Fine Arts
    • To school on a motorcycle. Character Design project by Andrea Jen - 10.21.2024
    • My course project: Manga-style portraits in watercolor. Traditional illustration, Character Design, Comic, Watercolor Painting, and Manga project by Andrea Jen - 04.04.2023
    • Alice in Wonderland Revisited. Traditional illustration project by Andrea Jen - 10.26.2022
    • Sailor Moon Redraw Challenge por Andrea Jen. Drawing, and Character Design project by Andrea Jen - 05.20.2020
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    Alicia Aradilla Alicia Aradilla @a_aradilla Madrid, Spain
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    125,579
    • Advertising
    • Art Direction
    • My Course Project: Watercolor Travel Notebook. Traditional illustration project by Alicia Aradilla - 02.05.2021
    • Kaiku jurado de concurso. Traditional illustration project by Alicia Aradilla - 07.06.2020
    • Libro Sevilla Acuarelas de Viaje. Traditional illustration project by Alicia Aradilla - 10.03.2020
    • HP Creadores. Traditional illustration project by Alicia Aradilla - 10.08.2020
  • Vinícius Denny Vinícius Denny @vinidd Indaiatuba, Brazil
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    59
    • Motion Graphics
    • Digital Illustration
    • Meu projeto do curso: Ilustração contemporânea com estética retrô. Traditional illustration, Drawing, Digital Illustration & Ink Illustration project by Vinícius Denny - 05.20.2022
    • Meu projeto do curso: Camisetas ilustradas: crie sua coleção. Traditional illustration, Graphic Design, Lettering, Drawing, Fashion Design, and Digital Illustration project by Vinícius Denny - 01.03.2022
    • Meu projeto do curso: Técnicas de ilustração com aquarela digital. Digital Illustration project by Vinícius Denny - 09.01.2020
    • Meu projeto do curso: Técnicas de gravura digital. Digital Illustration project by Vinícius Denny - 08.11.2020
  • bea mayumi bea mayumi @mayumibea São Paulo, Brazil
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    486
    • Traditional illustration
    • Sketching
    • My course project: Lighting Principles for Digital Painting. Concept Art, Traditional illustration, Children's Illustration, Digital Painting, and Color Theor project by bea mayumi - 10.14.2020
  • mandydelj mandydelj @mandydelj Curitiba, Brazil
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    238
      • My first needle painting project: Robin. Embroider project by mandydelj - 03.06.2020
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      Karol Stefanini Karol Stefanini @karolstefanini Artista São Paulo, Brazil
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      5,453
      • Lettering
      • Lettering - Paredes de Lousa. Lettering project by Karol Stefanini - 11.09.2021
      • lettering na folha - Árvore de artes!. Lettering project by Karol Stefanini - 11.09.2021
      • Lettering Viajante. Lettering project by Karol Stefanini - 11.09.2021
      • Quadro - Lettering no azulejo. Lettering project by Karol Stefanini - 11.08.2021
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      702,524
      • Matte Painting
      • Concept Art
      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Sarah van Dongen Sarah van Dongen @sarahvandongenillustration Amsterdam, Netherlands
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      120,103
        • AWW Magazine. Traditional illustration project by Sarah van Dongen - 01.01.2021
        • Flow magazine. Traditional illustration project by Sarah van Dongen - 09.01.2020
        • Adobe coloring page. Traditional illustration project by Sarah van Dongen - 05.30.2020
        • The neighbourhood surprise . Children's Illustration project by Sarah van Dongen - 04.22.2021
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        Gemma Román Gemma Román @gemmaroman Culiacán, Mexico
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        173,085
        • Design
        • Traditional illustration
        • Jurassic Park . Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.07.2019
        • Sifaka Diademado - especies en peligro para OneMillionOneMonth. Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.02.2019
        • Matilda and Tronchatoro - Character Design. Character Design, Editorial Design, Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 03.08.2019
        • Campaña de redes para Disney. Digital Illustration, and Traditional illustration project by Gemma Román - 03.08.2017
      • Diana Machado Diana Machado @temarmorhe Recife, Brazil
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        1
        • Digital Drawing
        • Gothic Girl. Character Design, Digital Drawing, Digital Illustration, and Digital Painting project by Diana Machado - 02.06.2025
        • Meu projeto do curso: Retrato de personagens femininas com Procreate. Traditional illustration, Digital Illustration, and Digital Drawing project by Diana Machado - 07.15.2022
      • Harrison Full Harrison Full @harrisonabilio Recife, Brazil
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          • Repente da gente. Portrait Photograph, Digital Photograph, Fine-Art Photograph, Lifest, and le Photograph project by Harrison Full - 02.22.2022
        • Ranaly Rayane Marques Ranaly Rayane Marques @ranamarques Recife, Brazil
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          2
            • Meu projeto do curso: Introdução a técnicas de maquiagem profissional. Film, Video, TV, Art Direction, Fashion Design, and Fashion Photograph project by Ranaly Rayane Marques - 03.21.2022
          • Victor Estevam Pickler Victor Estevam Pickler @victor_estevam Laguna Beach, Brazil
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            78
              • Mesilla de Noche - Oreja. Furniture Design, Making, Industrial Design, and Product Design project by Victor Estevam Pickler - 05.02.2022
              • Torii Lounge Chair. Architecture, Design, Interior Design, Furniture Design, Making, Product Design & Industrial Design project by Victor Estevam Pickler - 11.25.2020
              • ABAPÔ. 3D, Interior Architecture, Furniture Design, Making, Industrial Design, Architecture, Design, Interior Design, and Product Design project by Victor Estevam Pickler - 01.07.2020
            • Gabriela Emmerich Gabriela Emmerich @ilustradagabi Curitiba, Brazil
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              19
              • Traditional illustration
              • Fine Arts
              • Meu projeto do curso: Sketchnoting: o desenho como ferramenta de comunicação. Traditional illustration, Creative Consulting, Lettering, Creativit, Drawing, Portfolio Development, Communication, H, and Lettering project by Gabriela Emmerich - 11.09.2021
              • Meu projeto do curso: Ilustração e colagem digital para contos infantis. Design, Traditional illustration, Collage, Digital Illustration, Children's Illustration, and Digital Design project by Gabriela Emmerich - 09.09.2021
              • Meu projeto do curso: Ilustração estilo Search and Find no Procreate. Traditional illustration, Digital Illustration, and Sketchbook project by Gabriela Emmerich - 08.19.2021
            • Ludmila Fernandes Ludmila Fernandes @ludmilafgusmao Ilustradora / Digital Artist Minas Gerais, Brazil
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              490
              • Traditional illustration
              • Fine Arts
              • Watercolor: Anne with an E. Traditional illustration, Botanical Illustration, Ink Illustration, and Digital Illustration project by Ludmila Fernandes - 08.03.2020
              • Princesa da Selva. Traditional illustration, Botanical Illustration, Digital Illustration, and Children's Illustration project by Ludmila Fernandes - 08.03.2020
              • Meu projeto do curso: Retrato ilustrado com elementos botânicos. Digital Drawing, Traditional illustration, Botanical Illustration, and Digital Illustration project by Ludmila Fernandes - 05.31.2020
              • My course project: Illustrated watercolor portrait. Traditional illustration, and Watercolor Painting project by Ludmila Fernandes - 05.29.2020
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              Gabriela Niko Gabriela Niko @gabrielaniko Freelance Artist Kraków, Poland
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              242,097
              • Design
              • Branding & Identity
              • “50 Common Mistakes in Portrait Drawing” – educational e-book. Drawing project by Gabriela Niko - 06.16.2025
              • My Custom, Traditional Brush Set Created in Collaboration with Craftamo – Brush and Packaging Design. Industrial Design, and Packaging project by Gabriela Niko - 06.13.2024
              • Wednesday - Fan Art Portraits . Sketchbook, Colored Pencil Drawing, Sketching, and Portrait Drawing project by Gabriela Niko - 12.13.2022
              • My project for course: Vibrant Portrait Drawing with Colored Pencils. Drawing, Portrait Drawing, Sketchbook, and Colored Pencil Drawing project by Gabriela Niko - 10.11.2022
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